Luis Luna Email & Phone Number

Mexico City, Cdmx, Mx

Mexico

• Plan and execute brand content plans and influencer marketing strategies for Levi Strauss & Co., securing visibility across various media platforms, compelling editorial articles, and engaging social media storytelling through outlets such as Instagram, TikTok and Meta.• Create quantitative and qualitative reports for PR & paid campaigns, allowing for an insightful evaluation of campaign effectiveness, helping to fine-tune strategies and optimize future influencer collaborations. • Collaborate with top-tier influencers, creators, and celebrities such as singer & TikTok Star Kenia Os, popstar Belinda, international reggaeton star Rauw Alejandro, first Mexican astronaut Katya Echazarreta, fashion & TikTok influencer Maria Bottle, amongst others, leveraging their unique perspectives and audiences to create authentic and engaging content that resonated with the brand target demographic in digital & print publications such as VOGUE, GQ, ELLE, MTV Hypebeast, DNA, 192, amongst others. • Control and manage a budget over +1.5M USD annually in media plan, events, agencies, promotional materials, suppliers, sponsorships, etc.• Maintain a daily basis alignment with San Francisco HQ to ensure a coherent and integrated approach for all communication angles and PR strategies.• Assist in drafting, editing, and reviewing of PR materials, including press releases, media alerts, interview briefing documents, executive responses, and featured articles

• Develop communications plans, influencer marketing & PR strategies for clients such as: Salvatore Ferragamo, Tiffany & Co., The Coca-Cola Company, amongst others, nurturing the relationship between the brand and media, KOLs & stakeholders in Entertainment, Music & Sports• Conduct in-depth analysis of influencer profiles and KOLs, ensuring an understanding of their reach, impact, and suitability for influencer marketing campaigns.

• Develop and execute communication and influencer plans for fashion brands such as: Tommy Hilfiger, Calvin Klein, Thomas Pink and Abercrombie and Fitch • Lead for P&G Procter & Gamble beauty celebrity and influencer plans, responsible for the launch of Diego Boneta, Yalitza Aparicio, Camila Sodi & Danna Paola as brand ambassadors for communication plans with Pantene, Head & Shoulders amongst others.• Under my supervision, increased the company’s revenue by 17% during the period of 2019 vs 2018

• Develop and execute Brown Forman brands (Jack Daniel’s, Tequila Herradura & Woodford Reserve) PR, influencer marketing and events strategies. • Conduct competitive monitoring, providing valuable insights to enhance the effectiveness of campaigns and ROI.• Supervise Tequila Herradura communications for Mexico and the Latin American market in the US.

• Responsible of public relations strategies and special events for fashion and lifestyle brands such as The Coca-Cola Company, Tommy Hilfiger and Heineken.• Received recognition as Best practice for the Tommy 20th Anniversary in Mexico, with designer Tommy Hilfiger in attendance, presenting the “To Tommy, from Zoey” collection with Zoey Deschanel.

Master Of Business Administration - Mba, Public Relations, Advertising, And Applied Communication

Industrial And Product Design