Marcos Luna ♛ Email & Phone Number

Barcelona, Catalonia, Spain

Inspiring our community to live better and be the best version of themselves through the power of fitness. From an active member to becoming a partner I make sure we offer the best services to our members in order to keep a thriving business growing and moving forward. My main responsibilities are:- General Gym Management- Marketing & Client Acquisition- Client Services- Staff Manager- Coaching- Finance- Community Development

Barcelona Area, Spain

AnothergreaTshop is an original multi brand t-shirt shop located in the heart of Barcelona, Spain. Responsible for the store concept ideation, creation and physical implementation. Accountable for supply management, inventory purchase/control, import/export duties, customs clearance, staff hiring/management, store merchandising display, pricing strategy & marketing strategies.Main business goal is to increase brand awareness through marketing. Utilising online presence to… Show more AnothergreaTshop is an original multi brand t-shirt shop located in the heart of Barcelona, Spain. Responsible for the store concept ideation, creation and physical implementation. Accountable for supply management, inventory purchase/control, import/export duties, customs clearance, staff hiring/management, store merchandising display, pricing strategy & marketing strategies.Main business goal is to increase brand awareness through marketing. Utilising online presence to connect with new and existing customers, as well as using its physical presence to build a bridge between online and offline to increase sales.Currently working to increase database/followers/E-commerce traffic through:✔ Social Media --> Organic & Paid✔ Lead Generation --> Events, Giveaways, Sales✔ SEM --> Search and Display Network✔ SEO --> Content creation, Link-building. Collaborations✔ Email Marketing --> Retargeting, Segmented deals, Abandoned carts Show less

Barcelona Area, Spain

Member of the newly created marketing team responsible to develop and offer a marketing tool kit to existing and potential new clients, thus supporting the company's digital transformation.Working together with sales and production team to implement new processes in order to increase digital services deliverability, driving scalability to cross-sell TransPerfect products portfolio.Main consultancy and proposals topics:✔ Digital Strategy✔ Inbound Marketing✔ Lead… Show more Member of the newly created marketing team responsible to develop and offer a marketing tool kit to existing and potential new clients, thus supporting the company's digital transformation.Working together with sales and production team to implement new processes in order to increase digital services deliverability, driving scalability to cross-sell TransPerfect products portfolio.Main consultancy and proposals topics:✔ Digital Strategy✔ Inbound Marketing✔ Lead Generation✔ SEO Show less

Barcelona Area, Spain

Responsible for delivering support, development of strategies to drive business growth for our global businesses (Franchise and Corporately Owned). Managing the company's full digital marketing environment.✔ Developing Inbound marketing strategies to increase lead/customer generation✔ Implementing local Inbound strategies developing buys personas, defining goals, advising on campaigns and lead nurturing flows✔ Working with local Marketing & Sales team improving processes… Show more Responsible for delivering support, development of strategies to drive business growth for our global businesses (Franchise and Corporately Owned). Managing the company's full digital marketing environment.✔ Developing Inbound marketing strategies to increase lead/customer generation✔ Implementing local Inbound strategies developing buys personas, defining goals, advising on campaigns and lead nurturing flows✔ Working with local Marketing & Sales team improving processes to identify Marketing Qualified Leads and Sales Qualified Leads through lead scoring and CRM prioritisation (Smarketing)✔ Working closely with Content Marketing team developing digital assets to support Inbound initiatives✔ Supporting local markets creating Content Media Plan based on local calendar/events and through website keyword research✔ Developing, managing, optimizing and reporting internal Franchise lead acquisition campaigns✔ Digital & Project Manager of owned tools and channels✔ Analysing and reporting local sales funnel to identify opportunities for improvement, gaps to be fixed and setting tracking reports Show less

Barcelona Area, Spain

Account Management✔ Managing trusted relationships with clients and develop a thorough understanding of their business challenges.✔ Knowledge of media mix management and client's business model, taking into account regional and global differences.Online Marketing Expertise with focus on Google AdWords✔ SEM Specialist✔ Expressing deep understanding of internet advertising & the advertising industry generally✔ Demonstrating expertise in the client's specific… Show more Account Management✔ Managing trusted relationships with clients and develop a thorough understanding of their business challenges.✔ Knowledge of media mix management and client's business model, taking into account regional and global differences.Online Marketing Expertise with focus on Google AdWords✔ SEM Specialist✔ Expressing deep understanding of internet advertising & the advertising industry generally✔ Demonstrating expertise in the client's specific market✔ Constantly searching for new opportunities that distinguish The George from other online marketing agenciesCertification✔ Google AdWords and Google Analytics certifiedPitching✔ On Sales calls, discusses strategy that makes a meaningful impact on the account and is aligned with the client's goals.✔ Expressing knowledge of current trends, new opportunities, challenges, and major competitors Show less

Barcelona Area, Spain

Responsible for managing and providing consultancy of paid search traffic campaigns through Search Engine Marketing tools for various Wall Street English network territories (Brazil, México, Germany, Thailand, Indonesia), with high focus on Google Adwords and Google Analytics. Corporate owned countries websites content management maintenance and support. Deep understanding of the company business model & internet advertising.

Barcelona Area, Spain

Responsible for developing Portugal & Spain lead generation market. Prospecting new clients and increasing the potential of Portugal & Spain data base.

Barcelona Area, Spain

Responsible for the media planning of email marketing campaigns for clients interested in lead generation such as fashion outlets, travel websites, applications, among others. CPL/CPM/CPC campaigns within the EU using internal databases and external partners. Goal-oriented to reach campaigns objectives. Identifying up-selling business opportunities. Responsible for analyzing and optimizing campaigns, as well as building notorious relationship with partners’ network. Executing reports.

Barcelona Area, Spain

Responsible for monitoring and optimizing online campaigns. Identifying up-selling business opportunities. Dealing payouts and payment models. Direct client follow up. Customer relationship (Sales Force). Traffic management launching campaigns, software implementation and integration support (bundling). Affiliation platform management.

Barcelona Area, Spain

Responsible for analyzing, monitoring and optimizing Privalia’s global lead generation (Spain, Italy, Brazil, Mexico) through advertising channels such as SEM, Social Media, Affiliate Networks, Email Marketing, CPM campaigns and internal channels. In charge of in-house projects to improve clients usability and optimize members’ subscriptions.

Madrid Area, Spain

Responsible for implementing, analyzing and optimizing search engine marketing campaigns (CPC/CPL/CPA). Campaigns follow up and results analysis. General account managers support.

São Paulo Area, Brazil

Planning online display, social media and mobile marketing campaigns to clients such as Unilever, Bayer, Warner and Unicef. Developing online media marketing strategies. Planning and developing special projects. Setting up campaigns. Developing and presenting post-sell reports. Direct contact with web pages, ad servers (Eyeblaster, Admotion, Predicta) and clients. June 2007 ­ March 2008

Responsible for setting up online display campaigns. Contact with ad servers (Eyeblaster, Admotion,Real Media, Predicta) and web pages. Creative material checking, monitoring and optimizingimpressions and campaign delivers through ad servers and web pages reports. o Being able to set, manage and optimize several campaigns simultaneously;

Master, Interactive Advertising

Bachelor'S Degree, Marketing & Advertising

Marketing & Advertising, Communication And Media Studies

Cambridge Advanced Exam, Proficiency

Studying and working in Madrid and Barcelona, Spain, since November 2009 Studied English and worked in Vancouver, 1st semester 2006