Martin Lundin Email & Phone Number

Malmö, Skåne County, Sweden

Malmö, Sverige

Heading up the Brand, Marketing & Communications functions at Prisjakt. A global organization running marketing programs in seven markets.

Malmö, Sverige

Heading up marketing and communications at former start-up, now Bonnier-owned, HittaHem.se. A broad and exciting assignment encompassing everything from setting the strategic and infrastructural foundations for the company’s brand, marketing and communication, to hands-on work with marketing campaigns, paid media, development and management of owned and social channels, B2B sales collateral, PR and lots more.Really a fun challenge working with an interesting mix of B2C, B2B and B2B2C. And a useful experience for me, getting new perspectives from working in a smaller company for the first time.

Lund, Sverige

In the Global Communications organization I managed two large teams, responsible for developing and managing internal and external digital channels and programmes.The scope of ownership and assignment was at large centered around our corporate website and app, our Intranet and internal digital utilization tools, our Social Media channels and presence, global digital campaigns and content marketing programmes.The team members also acted as digital change agents, supporting marketing and communication organizations on global, regional and local level with learning programmes and guidance. During my tenure at Tetrapak I gained valuable experience from key projects like the roll-out of Tetrapak’s first ever company-wide Intranet, the launch of a completely rejuvenated corporate website, our first ever Content Marketing and Marketing Automation programme and contributing to the company’s Digitalization strategy work.

Lund, Sverige

When we at Sony Mobile took the decision to move the creation of all creative content and assets into one central function under Global Marketing, I got the exciting opportunity to build the team and manage the organization.The Product Communication organization was responsible for the creation of all imagery, photography, film, 3D, animations, copy, packaging, product demos etcThe assets were utilized and adapted by global channels such as Campaign, Digital, Social, Retail, PR, Internal Comms, by local marketing programs as well as by customers like operators and retailers.It was a fantastic experience to build and be part of what became a powerful content factory with literally thousands of stunning images and hundreds of films and videos produced every year.

Lund, Sverige

Managing to sell in upcoming products and future concepts to the customers (operators and retailers) is crucial for a mobile phone manufacturer’s success. Since these sales meetings and events took place way before any of the products were produced, the sales force had to rely on visualizations and inspirational materials to impress.I managed an in-house creative department with a team of ~10 producers and graphic designers, responsible for delivering sell-in materials, product and inspiration films, imagery, 3D-animations, event and training materials to the sales force and product managers. I also had the pleasure to see all the work coming together, when managing the work in our booth at several of the major exhibitions and sales events around the world.

London / Lund

During more than three years I headed up the global Digital Marketing organization, responsible for consumer marketing across all digital and social channels, during a phase of strong growth of Sony Ericsson's brand and business.A brilliant and energetic team led the successful work with our website, social media programs, digital campaigns & brand engagement activities, consumer CRM, mobile marketing, digital media planning and advertising.During my time with Digital Marketing we delivered some of the most exciting digital campaigns and brand engagement activities of the time, winning awards and gaining attention from the global marketing press.2007-2008 we developed Sony Ericsson's first social media strategy and implemented our first social media programs with Facebook, YouTube and Twitter.

London / Lund

Project Manager in the global Digital Marketing team, responsible for global digital campaigns, brand engagement activities and global digital media planning.Later in the stretch as Digital Marketing Manager I also got the responsibility for the management and development of our website www.sonyericsson.com

London / Lund

Project manager and assistant project manager of global marketing communication campaigns, both offline (TV, print, POS) and online.

Lund, Sverige

Marketing Manager with focus on introducing digital product communication deliverables to the Global Marketing team’s portfolio of deliverables.

Project Management Within Cross Media Production

Advanced vocational education, 90 weeks of project management within advertising and marketing communication. A program designed.

Leading Other Managers

A one week executive education program, offered to selected leaders within Tetra Pak

Consumer Marketing Strategy

Executive Education Program, offered to selected leaders and managers within SE.

Sony Ericsson Leadership Program

One year program for selected leaders and managers within Sony Ericsson. Customized training program conducted by IFL Executive Education.

Communication Science & Business Economics

Media & Communication Science, (3 semesters) Business Economy, (2 semesters) No bachelor degree completed Selection of courses.

Highschool (Swedish Gymnasium), Ekonomi