Gavin Luo Email and Phone Number

Created illustrations & graphic design assets for digital media(social media, advertisements, etc) while working closely with clients, keeping them informed & up-to-date on the project timeline & any updates or issues, while ensuring the final graphics are completed on-time and reflects their style guides & brand messaging visually.Managed multiple design projects within priorities & tight deadlines, maintaining flexibility with revisions & delivering production-ready files on time.Utilized high proficiency & knowledge of Photoshop & Illustrator to effectively render digital artwork in high quality, while employing plugins to accelerate project completion.

Developed conceptual designs & layout, including brochures, social media graphics, banners & real estate listing flyers for real estate clients, gaining an understanding of their various needs for the most effective approach.Prepared customer/client print production & proofs material while performing customer service, maintaining contact with other print vendors and working closely with clients, giving updates on project timelines & any updates or issues, while ensuring deliverables are completed on-time.Accelerated PrintXperts’ project efficiency through research, utilizing plugins in design software to create graphic layouts & design concepts quickly, saving project time & allowing more focus on project design quality & printing processes.

Designed MolecuLight brand & promotional material, including stationery(business cards, envelopes, letterheads), brochures, tradeshow presentations, research reports & other required graphic design assets for MolecuLight’s product launch campaign, meetings & events.Utilized industry best practices to maintain appropriate fonts, colors & other styles & layouts for all MolecuLight projects, maintaining brand consistency of MolecuLight’s clean, yet cool aesthetics.Amended MolecuLight designs through feedback from internal team, ensuring final graphics & layouts reflect MolecuLight’s brand and call-to-actions, such promoting events, or displaying MolecuLight’s product features.

Supported & followed design direction from Nelvana’s marketing team in creating & updating graphic design assets into design deliverables of their TV Brand Little Charmers, including backdrops, patterning, illustrations & other additional formats required to generate interest & promote positive growth & development for youth key audiences.Maintained following design & industry trends & best practices, including Adobe Creative Suite(Illustrator, Photoshop, InDesign, etc.) usage, such as plugins, new features & shortcuts to effectively save project time & focus towards quality.Reviewed finalized Little Charmers style guides to ensure no errors, along with following appropriate fonts, colors, designs & styles, reflecting the show’s message for future projects.

Worked closely with the project manager to ensure all graphic design assets/outputs(illustrations, infographics, logos, social media assets, annual reports, etc) produced for United Way Toronto’s brand & events are completed successfully & efficiently, aligned with United Way Toronto’s on-brand fonts, colors & style to reflect the message of making a positive impact to the less fortunate of Toronto’s local community.Executed concepts into finalized designs for promotional material for United Way Events while amending designs based on feedback, including print posters, digital banners & emails promoting their annual employee campaign, raising employee participation by 20% in comparison to their previous annual campaign.Generated ideas & concepts, collaborating with the United Way Toronto marketing team for United Way Events, including ideation for a rat-themed trophy board game prizing for Scotiabank’s Rat Race.