Luo Han Yeo Email & Phone Number

Singapore

Singapore

• Initiated a Manchester City themed integrated marketing campaign, Buy.Win.Fly, achieving over 38 million reach and 4.9 million engagement on social media, 53 press releases, 13 offline events which led to a YoY.
• Developed a redemption system and website form that have an adoption rate of 17% and 42% in the first three months of launch which led to more than 4000 marketing opt-ins.
• Grew 1.5 million followers across various platforms in the APAC region through multiple campaigns in 2022.
• Oversaw the management of 21 brand websites to ensure brand consistency and accurate information are uploaded timely.
• Led and coached a team of two interns to design and build a brand website for New Zealand and Australia.
• Analyzed the social media metrics and industry trends to develop a weekly report for the 12 APAC countries.

Singapore

• Awarded the 2021 APAC Outstanding Individual Award.
• Increased visibility of brands by expanding to 8,150 retail stores over a span of two years and deploying 7,958 POS displays in 2021 by developing and executing retail channel and POS expansion plan across APAC.
• Grew the sales of tier 1 and 2 customers by 35% in 2020 across APAC by developing a new initiative to grow the number of top-performing customers.
• Remodelled 3028 retail store fixtures and signboards of authorized retailers across APAC in 2021 to standardize and revitalize the stores while ensuring they align with brand store identity guidelines.
• Conducted training and produced tutorial videos in English and Mandarin to impart Tableau knowledge to Business Units (BUs).
• Exceeded targets for retail expansion and retail store revitalization by 2% and 8% respectively while keeping within the budget.

Singapore

• Planned and conducted a 4-day hackathon by Health Promotion Board as well as a networking event by Singapore Tourism Board with a team of fifteen members.
• Liaised with over 140 solution providers, hotels, and travel agencies for a high turnout of more than 300 participants.
• Compiled and reorganised the data of over 4,000 community members to accurately sieve out suitable hackathon candidates.
• Designed an effective digital marketing campaign that reached over 50,000 people using Facebook ads and emailers with a team of four members.
• Implemented a matchmaking platform, Jublia, for networking event connecting participants with right people before, during, and after event.

Singapore

• Planned and conducted training activities with superiors to ensure the troopers are well-trained.
• Connected with external vendors to coordinate transportation arrangements.
• Led a team to clinch the best navigation award during the vocational training phase.

Singapore

• Redesigned sales kits utilised by sales personnel for daily operations leading to 7% increase in trade sales.
• Collaborated with advertising agency to ensure marketing collaterals met the requirement and timeline.
• Compiled and analysed competitors’ price list to plan for monthly and year-end promotion.
• Initiated, planned and coordinated the biannual World of Wines Event with a team of eight members from various departments which attracted over 400 wineries and trade partners.

Product Management Certificate, Product Management

Bachelor Of Business Management (Bbm), Marketing

Activities and Societies: Habitat For Humanity Exco (2017) | Habitat For Humanity Subcommittee (15/16) | SMU Climb Team (15/16)I was in.

Exchange Programme

Courses taken: Analysis of Value Chain, Digital Marketing, Project Management, Textile Design

Diploma In Marketing

Activities and Societies: Marketing Interest Group | Judo

Education record

Activities and Societies: Infocomm Club