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Managing software development and technology products for Fortune 500s, Global NGOs, and Government entities, enhancing productivity through the implementation of agile methodologies.- Leading and consolidating a specialized team in web development, data analytics and visualization, achieving a 22% increase in industry-standard results year-over-year.- Configuring and maintaining Google Analytics for data collection and web analytics, bringing about an improvement in data accuracy and web analytics quality.- Implementation and management of tags and tag management systems such as Google Tag Manager, Metal Pixel, LinkedIn, Pinterest.- Conducting A/B and multivariate tests via Google Optimize and Hotjar.- Design and optimization of data pipelines (ETL).- Crafting and updating analytic dashboards using Looker Studio, Power BI, and Tableau.- Leading the data analysis, targeting user behavior and improving conversion metrics.- Performance optimization: contributing key insights that enhanced web performance and significantly improved user experience.

Directed web development projects with a focus on performance optimization metrics, which led to an increase in site performance and user retention.- Led a team of web developers, working closely with other technical and non-technical stakeholders to deliver high-quality web solutions that meet business requirements.- Architected and sustained robust data collection systems and web analytics tools.- Tagging & tracking: Google Tag Manager.- Front-end development: HTML5, CSS3, and JavaScript. - Server administration: configuration, optimization and security.Successfully managed multiple high-stakes projects concurrently, leveraging agile methodologies and version control systems.

Developed and maintained e-commerce websites and email marketing platforms, directly boosting online sales and enhancing customer engagement.- Ensured e-commerce platform technology was up-to-date, secure, and scalable to meet the company's evolving needs.- Monitored e-commerce web analytics and KPIs.- Analyzed and developed strategies to improve traffic and conversion rates, resulting in up to 25% increase in website visitors and up to 20% increase in lead generation.- Executed A/B testing.- Analyzed web performance metrics, extracting actionable insights.- Supervised web analytics OKRs, setting, tracking, and achieving key performance indicators.