Driving business solutions- Developed customized digital marketing strategies for clients across the Zalo ecosystem (Zalo, Bao Moi, Zing MP3, ZingNews).- Created full-funnel solutions covering Ads, Engagement, Conversion, and CRM & Loyalty programs.- Spearheaded the development of new products like GenAI, R&F Ads, Lead Gen applied data modeling to address evolving market needs.Team Leadership- Managed a team of 15 strategic plannersKey Achievements:- Won AI Enabling… Show more Driving business solutions- Developed customized digital marketing strategies for clients across the Zalo ecosystem (Zalo, Bao Moi, Zing MP3, ZingNews).- Created full-funnel solutions covering Ads, Engagement, Conversion, and CRM & Loyalty programs.- Spearheaded the development of new products like GenAI, R&F Ads, Lead Gen applied data modeling to address evolving market needs.Team Leadership- Managed a team of 15 strategic plannersKey Achievements:- Won AI Enabling Technology of the year - MMA 2024 - 4-year winning in MMA Customer Journey | O2O | CRM- Designed Dairy lead generation solution that x2 revenue, setting a new benchmark for Zalo's capabilities.- Expanded Adtima's offerings beyond ads, increasing non-ad revenue from 20% to 45%. Show less

I underwent a 4-month rigorous training program to earn the Neuroleadership Institute's certification as a brain-based coach. (ICF - ACC level). As an executive coach, I help my coachees expand their thinking, generate new insights, and develop a development plan to achieve their goals through establishing new habits.

Strategic Media Leadership:- Managed a team of 18 members- Delivered end-to-end media planning and buying, ensuring best-in-class execution.- Introduced market-first applications and solutions to keep clients ahead of competitors.Key Achievements:- Established data-driven marketing practices for VN market (iDDM)- Won regional awards for Cross-Media Integration, Mobile Video, and Programmatic; contributed in VBL’s holistic revamp after stagnant periods.- Developed… Show more Strategic Media Leadership:- Managed a team of 18 members- Delivered end-to-end media planning and buying, ensuring best-in-class execution.- Introduced market-first applications and solutions to keep clients ahead of competitors.Key Achievements:- Established data-driven marketing practices for VN market (iDDM)- Won regional awards for Cross-Media Integration, Mobile Video, and Programmatic; contributed in VBL’s holistic revamp after stagnant periods.- Developed cut-through integrated media plans to penetrate new market segment for Heineken Silver, Heineken 0.0.- Driving outstanding awareness & brand love on digital for Strongbow. Show less

Integrated Media Management- Led the process of planning & implementing of Abbott Nutrition’s integrated media budget (Ensure, Glucerna, Similac, PediaSure, Grow). - Taskforce in driving digital transformation for Abbott’s nutrition, from 100% TV-led to Digital-driven- Managed comprehensive media strategies & execution: across TV, Print, OOH, and Digital (SEO, SEM, Social, Display, and Programmatic). - Ensured Abbott’s leading position in IFT with impactful & efficient media… Show more Integrated Media Management- Led the process of planning & implementing of Abbott Nutrition’s integrated media budget (Ensure, Glucerna, Similac, PediaSure, Grow). - Taskforce in driving digital transformation for Abbott’s nutrition, from 100% TV-led to Digital-driven- Managed comprehensive media strategies & execution: across TV, Print, OOH, and Digital (SEO, SEM, Social, Display, and Programmatic). - Ensured Abbott’s leading position in IFT with impactful & efficient media buying. Show less

- Manage all media budgets and be in charge of providing the Leadership team with updates on the competitive environment, media landscape, and market landscape. - Engage closely with the media agency to perform training sessions, workshops, and reviews for the marketing team.

- Managing media planning and buying for Suntory Pepsico - Non-carbonated drink category and Friesland Campina - RTD milk

- Managing media planning of varied brands across strategic accounts - specific in Milk and Beverages industry.- Key accounts: Friesland Campina (Ready to Drink Milk, Drinking Yogurt, Eating Yogurt, Tonic), Suntory Pepsico (Sting, Aquafina, Twister)- Key projects: + Launching Dutch Lady Yogurt in 2014 (relaunched heritage product, penetrate chilled category) + Launching Tea+ Oolong in 2013 (new launch to enter Ready to Drink Tea category) + Launching Dutch Lady Sua Chon in… Show more - Managing media planning of varied brands across strategic accounts - specific in Milk and Beverages industry.- Key accounts: Friesland Campina (Ready to Drink Milk, Drinking Yogurt, Eating Yogurt, Tonic), Suntory Pepsico (Sting, Aquafina, Twister)- Key projects: + Launching Dutch Lady Yogurt in 2014 (relaunched heritage product, penetrate chilled category) + Launching Tea+ Oolong in 2013 (new launch to enter Ready to Drink Tea category) + Launching Dutch Lady Sua Chon in 2013 (new launch to enter Fresh Milk segment) Show less

Highlights:• Campaigns Omo Tet 2009, 2010, Omo Liquid launch, Comfort 2011. • In charge for CIF’s launching campaigns in Vietnam as initial cleansing cream product that achieved 60% SoM. • Commencing “How clean is your house” show for HHC brands’ integrated PPL and branded content and Sunlight TV show in Mekong Delta.