Lu Parkinson Email & Phone Number

Guelph, Ontario, Canada

With a passion for crafting beautiful, functional interiors, I specialize in creating spaces that blend modern, clean lines with warmth, sophistication, and a touch of the unexpected—often incorporating unique finds from antique markets.My design philosophy centers around thoughtful consideration of space, shapes, and textures to create cohesive environments that are not only livable but also highly marketable for fast sales. I take pride in a personable, results-driven approach with every client.My background in Marketing and Image Branding in Toronto gave me valuable experience in event planning, office space design, business marketing, and relationship building. I learned to deeply understand brands, audiences, and goals, developing tailored strategies for each project.Now, armed with my interior design designation and certified staging certificate, I’m ready to help you stage to sell or design to live. Let’s collaborate on your next project

Toronto

Shopping & event planning are two of my favourite pastimes and I'm not afraid to say it!I am a certified image consultant from George Brown College and have extensive experience in marketing and image branding with various agencies and organizations in Toronto. My theoretical background compliments my creative-styling intuition to help clients’ look and feel their best.I love the entire experience of shopping and can spot the most flattering looks for all body types in a flash. I love promoting a positive self-image and want to complement the body that you have, not the body you hope to have. Style By Lu began in 2006 and has helped numerous clients achieve the perfect look for weddings, news conferences, corporate functions, first dates, and every day wear. I have an innate fashion sensibility and a keen eye for the latest trends!I attend fashion shows and styling events, and am also an active participant in LG Fashion Week, which keeps me up to date and informed on classic looks and the latest fashion trends. Living in the fashion capital of Canada - Queen Street West – gives me access to the best shops to spot the latest trends for my clients.Though most of my work occurs in the GTA, I’m willing to travel for your needs along with consultations by video for any out-of-province clients. Specializing in image consulting, styling, personal shopping, and wedding and event planning, let me help you pull together the perfect look or event.

Toronto, Ontario

Responsible for executing the digital marketing strategy through the development and execution of digital channels to increase customer engagement. Manage the alignment of digital tactics across the organization, test and grow emerging digital tools and channels to achieve business objectives. Manage the delivery and optimization of an excellent customer experience via multi-channel touch points - website, social media and mobile.Develop, execute and manage the overall social media strategy while collaborating with internal and external partners. In one year, through digital best practices and an efficient media spend (spent only 50% of the budget) I was able to grow the brands social media presence by 300%. Manage and optimize all web properties (content, design, user experience and marketing) to ensure all performance goals are meeting and exceeding expectations.Manage and develop a comprehensive marketing strategy and plan for the launch of the mobile application. Brainstorm, write and manage the content for mobile application and website. Develop compelling ad copy for both digital marketing initiatives and social media.Develop lead generation strategies, audience segmentation, search engine marketing, search engine optimization and other digital marketing opportunities.Develop and create monthly analytics reporting and key findings and present to key stake holders.Ensure all campaigns are meeting budget, timeline and objectives.

Toronto, Canada Area

Toronto, Canada Area

Currently, working as a Marketing & Promotions Lead for ShopCatch, a mobile destination for top brand name retail deals delivered where you are and when you are ready to shop. Successfully launched ShopCatch as of August 6th through a combination of PR, Experiential, Contesting, Social Media Management, leveraging internal Torstar Assets, & a launch event comprising of key media, influencers & bloggers in the Fashion industry.

Toronto, Canada Area

As an Assistant Brand Manager at Torstar Digital my portfolio of brands consisted of thestar.com, toronto.com, moneyville.ca, healthzone.ca, yourhome.ca, & parentcentral.ca. Further, I successfully launched Wagjag.com in Toronto & the relaunch of Toronto.com.Key Responsibilities Include:Develop and execute marketing initiatives to drive traffic to the sites, marketing strategies, programs and promotions that strengthen the brands’ marketplace position, and manage all facets of the marketing and communication plans, programs and campaigns. These include branding, advertising, trade and event management, PR, viral marketing, SEM/SEO efforts, e-mail marketing, customer/consumer communication and social media marketing.Research and recommend marketing and promotional strategies to maximize results for the brands in accordance with overall growth strategies and budgets.

Bachelor Of Commerce, Marketing Management

Wpic, Wedding Planning

Image Consulting And Management