Consultant with over 15 years of experience in the entertainment industry, focused on improving business operations, strategy, and growth. I help companies and creators run more efficiently, improve processes, and find new revenue opportunities. I’m passionate about practical solutions that drive business improvements.

- Developed innovative global community management strategies, enabling effective communication of new game features and product updates to an audience of over 500 million downloads worldwide.- Acted as a key thought leader in branding and communications, educating teams on brand value and ensuring cohesive efforts across diverse, cross-functional groups.- Drove product strategy for an unreleased game by facilitating critical interactions between developers and players, enhancing product development through user insights and feedback.

- As an early addition to the Brazil team, collaborated closely with the Country Manager to develop and implement the inaugural brand communication strategy for Brazil's most popular mobile game, Free Fire- Successfully expanded the team to over 20 members, managing four direct reports across Publishing, Social Media, Influencer Relations, and Localization- Pioneered strategies to enhance communication and workflow efficiency between the Brazil and Shanghai teams- Coordinated with freelance designers to produce compelling, brand-aligned graphics for in-game features and social media initiatives - Launched and grew various engagement platforms, achieving millions of followers and consistently surpassing industry benchmarks for organic reach- Utilized YouTube as a key platform to enhance brand visibility, achieving over 120K live views per product release and more than 1 million VOD views- Forged partnerships with high-profile influencers and creators, leveraging their multi-million follower networks to boost product launches- Collaborated with Facebook to create and execute the Facebook Creators Cup, a notable influencer event for Brazilian creators and streamers.

Spearheaded global and localized brand communications strategy across 12 regions and 17 languages for 150-member development team at Riot Games, ensuring authentic, transparent, and timely messaging that conveyed the Riot Games brand to a community of over 100M League of Legends players • Worked closely with cross-functional teams, including the Head of Branding, to launch several major campaigns that showcased new products, including developing and overseeing the most successful pre-season communication plan to date, reaching millions of players around the world• Managed direct reports, providing clear, collaborative leadership to achieve goals in a fast-paced environment • Devised and executed creative promotional campaigns and video scripts across social media platforms like Reddit and YouTube, significantly driving loyalty, retention, outreach, and engagement among gamers • Collaborated regularly with Game Designers, Product Owners, Engineers, and other teams across the company to integrate player feedback into products while ensuring 100% understanding of the company’s brand goals and vision HONOR: Earned several promotions, including the opportunity to transfer from the São Paulo, Brazil regional office to the company’s headquarters in Los Angeles, California

Established unique communications style for Brazil region that aligned with Riot Games’ existing brand voice • Leveraged market research to conceptualize and proactively launch a player-focused YouTube video series, reaching hundreds of thousands of viewers • Managed crisis communications plan during local crises such as DropHack, Esports penalty, and during localization issues• Collaborated closely with Insights team to better understand the needs of Brazilian players and improve communication during local initiatives and pre-season • Trained 50+ employees in best practices for engaging with players on personal social media accounts, as well as provided tips for how to properly safeguard against unwanted attention due to affiliation with the company

Worked with key stakeholders to conceive plans that enhanced global communication by tackling the most prominent community issues, including matchmaking, toxic behavior, and server complications• Launched podcast for players that invited pros to discuss League of Legends, which yielded an extremely high ROI and resulted in promotion to Player Relations Coordinator • Identified problems in regional communications, and created talking points for senior marketing executives to address issues and strengthen the local player community

Facilitated the successful launch of Riot Games’ League of Legends in Brazil by providing recommendations behind community-run forums, beta communications, and volunteer programs, with the game going on to become the number-one most played game in Brazil • Maintained Brazilian forums and community engagement to ensure positive, production conversations among community and raised visibility of any potential issues to Producers and senior leadership