Lusanselmo Cinachi

Lusanselmo Cinachi Email and Phone Number

São Caetano do Sul, SP, BR
Lusanselmo Cinachi's Location
São Caetano do Sul, São Paulo, Brazil, Brazil
Lusanselmo Cinachi's Contact Details

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About Lusanselmo Cinachi

Executive with 20+ years of successful experience at multinational and national companies, in Start ups,sales, turn arounds, marketing, general management, manufacturing, distribution channels, retail, government, OEM and large accounts, in companies such as HARVARD ANGELS, LowCost, RCPAR, Finstar LLC, Cisacorp, Symbol, Sony, Okidata, Tektronix, Xerox, Visão Digital, ABN AMRO Bank. Deep knowledge of Technology, IT/Telecom, Financial Services, Educacional Services segments.Outstanding background in the implementation and turnaround of business units and start-ups of companies in Brazil, conducting negotiations with headquarters, definition of the strategy to the overall business/business unit operation.Development of go-to-market strategic plans, execution of tactical plans, competitor and market analysis, commercial policies, marketing actions, manufacturing and launching of new products and markets.Responsible for sales, distribution channels, large accounts, end-users, P&L, budget, operations and team management of the following companies: Baungartner Group, Finstar, Cisacorp, Symbol, Sony’s IT division, Tektronix’s printer division.Graduated Engineer - Mauá University (Top 5); MBA – BSP/Toronto University and post-graduation in marketing - ESPM (Best Marketing School in Brazil); School General Manager - Methodist University and General Management - Harvard Business School – EUA. Fluent in English and Native Brazilian Portuguese.SpecialtiesSales, marketing, general managment, channels, mergers, acquisitions, start ups of multinationals companies in Brazil and turn arounds of companies and divisions.Specialties: Gerência Geral, Vendas, Marketing, Canais, Desenvolvimento de novos Negócios, Start ups, Recuperação de unidades de negócios, Aumento dos Lucros e da competividade, crescimento e expansão de empresas.

Lusanselmo Cinachi's Current Company Details
Iluminar App

Iluminar App

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CEO
São Caetano do Sul, SP, BR
Website:
iluminarapp.com
Employees:
5
Lusanselmo Cinachi Work Experience Details
  • Iluminar App
    Ceo
    Iluminar App
    São Caetano Do Sul, Sp, Br
  • Harvard Angels
    Mentor And Angel Investor
    Harvard Angels Jan 2013 - Present
    Sourcing, Screening, Administration, Mentoring of new ventures
  • Companies All Sectors
    Board Member - Gestão Do Lucro E Sucessão
    Companies All Sectors Jul 2010 - Present
    São Paulo Area, Brazil
    Working directly with the business owner and the head of departments restructuring operations to prepare to grow the company, Increase sales and profit. Development of new businesess reviewing the tactical and strategic plan, Start up of new businesses, departments and companies, Development and introduction of metrics, performance and results indicators. Management of the project, objectives and action plan to ensure the delivery of the results making the corrections and adjustments as needed.Main Clients:  SAPIENTI – Start up of the company that builds and market Digital Boards and Educational Technology. PONTO FORTE – Construction company focus on public bids.  ARABIA – Best Arabian food restaurant. TELHÃO TUDO EM TELHAS – Construction Material retail stores. KINOSHITA – Best Japanese food restaurant.  LUCIANNE MURTA – Schools of Ballet LOWCOST – BPO of printing outsourcing and Corporate documents ERP. CHARLES – Plastic Moulds Manufacture. SELOVAC – Biggest Vacum Packaging Equipments Manufacture.  ALEIXO & SILVA – BPO and Accounting firm..Main Results:* Increase Profits, turn around a loss situation to Profit or management of the debt depending on each company´s situation.* Increase in Sales, in some cases 200% due to the opening of new store. Increase in number of transactions and average sales ticket.* Increase the number of profitable customers due to a new and more clear vision of the suspects/target market and the strategies to convert prospects in clients. * Improved return on investments applying the aligmment of marketing, sales and financial resources and initiatives. Introduction of metrics and performance indicators.* Better and more complete projects costing and budgeting eliminated losses and prepared the company to turn down new projects with no profit projection.
  • Magma Global Investments Ltd
    Founder And Cis - Chief Investment Strategist
    Magma Global Investments Ltd Dec 1995 - Present
  • Lowcost
    Start Up And Global Sales Director
    Lowcost Jan 2012 - Jan 2014
    We delivery to the top 1000 big corporations, operational cost reductions, increase in productivity, reduction of the growing needs of investments in IT Infrastructure and eliminate the risks associated with corporate documentation.We use the documentation maturity model, delivery the above results as a turnkey service which means zero capex and return in increase of operational profit of the customer.If you are top 1000 corporations with more than 5K employees, we can increase your profits in between R$500K a month to R$2,5M a month in 12 months period.Call me and I can show a actual case. 11 9 8962 3880
  • Rcpar Participações Ltda
    General Director/ Sales And Business Development
    Rcpar Participações Ltda Dec 2006 - Jul 2010
     Responsible for the start up, general management and entire implementation of the operations of new businesses, including financial management oriented to prepare the companies for rounding of negotiations with international investors. Responsible for the turn around, strategies and implementation of action plans to lead businesses to profitability. Play major role in balance sheet, cost and operational restructuring at the portfolio companies. Rsponsible for business management, P&L, sales, marketing, HR, information technology, administration, financial management and investor relations. Main Achievements:* Turn around of the credit card company in one year redefining the go to market and new products strategies. Grew the companie without external resources in a very compertitive environemt.* Design, development of a new multi functional POS and security protocol creating a new business that deployed 700 POS to recharge the Sao Paulo public transportation cards processing more than 4 million transations per month and generating US$20 Million in revenues per month. * Start up of a Biodiesel company, prepare the business plan and investments models; leading round of negotiations with international investors. * Start up of a subsidiary of the company in Central America.* Prepare the University to be sold conducting the due diligence, improving the P&L and balance sheet maximizing the value of the company. Conduct the negotiations selling successfully the business.* Responsible for the strategy to grow the distante learning university thru franchise model.
  • Finstar Llc
    General Director
    Finstar Llc Jan 2005 - Jan 2007
    Responsible for the start up, general management and entire implementation of the operations in Brazil, including manufacturing. Main Achievements:* Sourced, conducted all aspects of due diligence, negotiated and closed investments.* Managed and had significant hands-on role for portfolio companies in distressed situation, increased revenue by 57% an profitabilty by 91,6%* Maintain deal sourcing network through personal, professional and industry contacts. * Played lead or key role in closing of $5.5 million in investments with projected IRR of 29.6%* Played major role in balance sheet, cost and operational restructuring at 4 portfolio companies.
  • Cisacorp Distribution
    General Director And Commercial Director
    Cisacorp Distribution Apr 2003 - Jan 2005
    Responsible for the start up and entire implementation of the distribution operation, relationship with national and multinational suppliers, fixed and cellular carriers, development of new businesses, suppliers and channels.Main Achievements:* Implementation and management of the entire distribution operation in Brazil within 6 months, including complete Sales, Telemarketing, Marketing, Technical Assistance, Administration, Import and Finance divisions.* Closed distribution contracts with WI-LAN (Canada); SENAO (Taiwan); VIVO; CLARO; TELEFÔNICA; BCGI (USA); AASTRA (Canada); ENFORA.* Obtained gross margin of 42.5% and NIBT of 28.8% with sales increasing at 65% a month.* Aligned accounts receivable and accounts payable, with credit extension and improvement of cash flow obtained by opening the branch in the USA.
  • Symbol Technologies Do Brasil Ltda
    General Director And Sales Director
    Symbol Technologies Do Brasil Ltda Oct 2001 - Apr 2003
    Implementation for an entire subsidiary of Symbol Technologies Inc. in Brazil, including the Sales and Marketing, Customer Service, Administration and Finance departments. Responsible for the subsidiary’s Budget and P&L and for managing the acquisition process of local distributors; management of the business relationship with Symbol, Inc. in the USA and with global accounts.Main Achievements:* Sales of US$ 12.5 million closed during the startup year, which generated the best results in 14 years of presence in Brazil.* 76% growth in net sales – US$ 22M in 2002, leadership in market share and largest installed world base of one specific product – 57,000 units; best sales results in Latin America for one client – 8,000 units; gross margin of 51% and NIBT of 29.7%. * Management of US$ 1.2M in investments that in the startup year generated NIBT of US$ 4.1M. * In the first quarter of 2003, sales where projected to grow 130% and general and administrative costs to fall from 20% of net sales in 2002 to 10% in 2003.
  • Sony Do Brasil
    General Manager And Commercial Manager
    Sony Do Brasil May 1999 - Oct 2001
    Responsible for IT Division, P&L, Budget, operations and personnel and for the development of new businesses; research of new products and services in Japan and Asia; development and closing of contracts to start supplying new products to target segments and clients in the region; budget management, including manufacturing and production in Japan, San Diego, Manaus and China for 25 different products in 6 different market segments; management of business relationships with Sony companies in the USA, Japan, Manaus and with global accounts. Main Achievements:* Turned loss situation into the company’s most profitable division with a NIBT of 8.8%.* Net Sales growth of 123%; leader in market share – 53% - in a very price-sensitive market with a Premium price line of products – monitors; * Best world sales results for one single client – 180,000 units of floppy disk drivers* First division to have a profitable Internet sales operation; * Local OEM with Dell Brasil.
  • Okidata Do Brasil Ltda
    Sales Director
    Okidata Do Brasil Ltda Dec 1998 - May 1999
    Management, strategic and tactic planning of the Sales division in Brazil; development of the channel model – resellers, retail channels, OEM, government, distributors and agents; commercial polices; strategic alliances; operational interface with other divisions within the company; client services, telemarketing; import and inventory control; Main Achievements:* 110% growth in sales; contract with seven important new channels, negotiation with a new client – Bradesco – which generated US$ 4M in sales and 8,500 units. * Increased sales by 400% with distributors, due to the approach that started being adopted by other suppliers as an alternative to develop new suppliers and products.* Reduced import orders from 12 to 2 a month; the stock value by 50%; and of total warehousing costs. * Created a “machine” of qualified leads, which gave account managers and the Board of Directors total control over negotiations, forecast and the relationship with clients.* Identified 85 new direct channels – VARs and resellers to be developed. Seven of them generated negotiations in the amount of US$ 1.5M.
  • Tektronix
    Country And Sales Manager - Brazil
    Tektronix 1990 - 1996
    Management of color printers business unit in Brazil, including strategic plans, sales, operation control, forecast, P&L and channels, and the operational interface with the USA.Management and development of operations in commercial, marketing, channels, client services, support, import and stock, strategic alliances, global accounts and specialized media áreas.Introduction and launching of new products, organization of trade shows and development of promotional sales and direct marketing campaigns.Main Achievements:* Sales to the government, resulting in 230 units in 1997 and 1038 in 1998; the best sales result in the Americas and second best in the world.* Best sales result in the world and best development of channels with the introduction of a new product in specific market segment–Tektronix plotters.* Became market leader in the color printer segment in two years with 45% market share according to the IDC.* Average sales growth of 60% in 1996 and 1997; number of sold units has doubled since 1996; number of integrators increased from 2 in 1994 to 54 in 1997; introduction and successful sales of six new products in the last three years.

Lusanselmo Cinachi Skills

Strategy Start Ups Sales Business Planning Acquisitions Management Strategic Planning Sales Operations New Business Development Business Development Marketing Channel Mergers Team Management Leadership Negotiation Product Development General Administrative Duties Entrepreneurship Management Consulting Solution Selling Market Analysis Contract Negotiation E Commerce Key Account Management Product Marketing Direct Marketing Strategic Partnerships Product Management Outsourcing Telecommunications Retail Go To Market Strategy Sales Management Team Leadership Selling Business Strategy Operations Management International Sales Budgets B2b Competitive Analysis Crm Finance Sales Process Forecasting Human Resources Team Building Marketing Strategy Erp

Lusanselmo Cinachi Education Details

Frequently Asked Questions about Lusanselmo Cinachi

What company does Lusanselmo Cinachi work for?

Lusanselmo Cinachi works for Iluminar App

What is Lusanselmo Cinachi's role at the current company?

Lusanselmo Cinachi's current role is CEO.

What is Lusanselmo Cinachi's email address?

Lusanselmo Cinachi's email address is lu****@****ail.com

What is Lusanselmo Cinachi's direct phone number?

Lusanselmo Cinachi's direct phone number is +55119920*****

What schools did Lusanselmo Cinachi attend?

Lusanselmo Cinachi attended Harvard Business School, Toronto University - Bsp, Espm - Escola Superior De Propaganda E Marketing, Centro Universitário Do Instituto Mauá De Tecnologia, Escola De Engenharia Maua, Methodist University.

What skills is Lusanselmo Cinachi known for?

Lusanselmo Cinachi has skills like Strategy, Start Ups, Sales, Business Planning, Acquisitions, Management, Strategic Planning, Sales Operations, New Business Development, Business Development, Marketing, Channel.

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