IA is an award-winning automation development company for logistic solutions, designing and developing state of the art systems for industrial applications. We offer complete solutions with touch-optimised usability and top-quality design – creating extraordinary results, through innovative designs.At IA, we offer you tailor-made automation solutions for your industry. We transform companies by designing best-in-class robotic solutions, driven by strong creative and rooted in the technology, data, and organizational strategy required for operational excellence. We help you to focus on your business and create an environment that is efficient and scalable - Industry 4.0 ready. Businesses around the world have their own core competence and our expertise, is helping them to optimize their material flows through robotic solutions. We develop innovative concepts and solutions for our customers’ industries and through this helping to shape the future of intralogistics.As Head of UX & Design, my responsibilities include:• Design strategy and processes in relation to the development of digital products.• Information architecture using flowcharts (page & user), site maps and interactive wireframes created.• Designing of visual design, user interface, graphical design and icon creation.• User centre research and creating of personas and user scenarios to optimize the digital user journey.• Analysing user experiences and tested interactive design using prototyping (Low / High-Fi & Rapid)• Project management focusing on iterative agile processes such as SCRUM and LEAN.

Analysing user experience in regards to industrial robotics, with the focus on human/robot interaction and productions efficiency. Designing and developing the user experience and user interface for project AiM (Automated Industrial Mover). A self driven robot, which can perform different tasks in industrial environments. Redesigning ERDA (Electronic Research Data Archive) for the University of Copenhagen. Working with user experience, user interface, information architecture etc.

Latest cases (2018)AOF, E-shoptimizer, Moorish Box, XTRN & Sønderhaven Mejeri Developed graphical identity and logo which can be used on digital and analogue platforms.Has helped define MVP and product features, as well as translate raw business requirements into wireframes, mock-ups and prototypes (Low / High-Fi) using Adobe Photoshop, Illustrator, XD.Defined the elements of the digital design, with focus on the end-to-end user experiences.Designed and implemented for multiple devices, from mobile to desktop.Developed and facilitated workshops, where the companies worked with their core values.Responsible for design, development and implementation of digital products.

Development of name and concept from Det Gyldne Dådyr to Time Trasher.Implemented user centred research and developed personas and user scenarios to optimize the digital user journey.Defined information architecture using flowcharts (page & user), site maps and interactive wireframes created in Adobe XD, Sketch and Axure.Analyzed user experiences and tested interactive design using prototyping (Low / High-Fi & Rapid)Experience with flexible working methods, where we periodically work with the SCRUM and LEAN principles.Responsible for design, development and implementation of digital products.Responsible for the continuous development and updating of the content and expression on the webshop and social media.Responsible for developing marketing strategies, in order to promote the business, local and online.Results: Since 2014, up until now, sales on the webshop have increased by 10-20% annually and have customers throughout Denmark.

Project management focusing on iterative agile processes such as SCRUM and LEAN.Working with user centre research and development of personas and user scenarios to optimize the digital user journey.Defining information architecture using flowcharts (page & user), site maps and interactive wireframes created in Adobe XD, Sketch and Axure.Analysing user experiences and tested interactive design using prototyping (Low / High-Fi & Rapid)Working with design strategy and processes in relation to the development of digital products, where I have worked with Design Thinking, User-centered Design, Co-Creation, etc.Results: Establishing a learning and prototype environment where users can work with 3D printers, laser machines, Robots etc.

Main work areas:- Graphic, logo & webdesign- Web development- User Experience Design (UX) - Flyers and postersSee www.lusher.eu for my portfolio

Development and implementation of new webshop (interface design and front-end programming in PHP), which was nominated as the 2010 Etailer at Drapers Footwear Awards.Responsible for the development of press-material, posters, flyers and Ads for the magazines VOGUE, Country Living, Covent Garden and others.Responsible for the continuous development and updating of content and expression on the webshop, as well as SEO optimisation.Responsible for the development and implementation of the company’s identity on the social media, as well as updates of content.Production of video and photo material for various events, such as the opening of new stores, London Fashion Week and the launches of new products.Defined information architecture and designed digital projects, such as the owner’s (Jane Winkworth) personal website, press page, etc.Results: In 2010, the digital team had approximately tripled the company’s online revenue, from an average of £ 25-30,000 to £ 80-90,000 per. month.

Main work areas:- Developing website in PHP & .NET- Creating Flash banners- Creating ads and artworkSee www.lusher.eu for my portfolio