Dmitriy Lushnikov Email & Phone Number

Москва, Россия

Moscow, Russian Federation

Joined right after A investment round of Flocktory I have developed and implemented complete marketing and PR strategy. Flocktory has grown from a referral marketing widget reputation to top of mind company in marketing based on Big Data and customer behavior analysis. We have been invited as experts to speak at all industry conferences, marketing events and regional exhibitions with me as a speaker as well. Our researches and insights have been published in many of targeted media starting from huge media holdings such as Rossiyskaya Gazeta and Izvestiya to startup oriented press including Siliconrus, Rusbase.vc and international analytical agencies such as Nielsen. Flocktory became an award wining startup with lots of brands in its portfolio including such companies as Ebay, Yves Rocher, Lancome, Ulmart, Bank of Moscow and many others.Worked on the following directions:— Event marketing. We co-organized leading ecommerce event in Russia (Online Retail Russia 2015) on non-sponsorship basis, got speaking roles at all top events: YaC by Yandex, Oborot.ru, eRetail Forum, РИФ+КИБ, Big Data 2014 and more— PR. Flocktory became one of the top 100 start-ups in Europe according to Red Herring 2015, TOP 10 startup with AAA rating according to Russia Startup Rating 2014, finalist of Startup Village 2014, finalist of “Best Startup Teams” rating with 4 stars according to Kommersant, Secret Firmy. We have got regular publications in top Russian media— Branding. Redesigned and created all primary forms of communication which resulted in leads from top managers of brands like Biglion, Agent Provocateur, QIWI, Citilink and much more— Marketing studies and materials. Nielsen, a trustworthy international research agency, has included our data to its reports, R:TA agency also regularly use our research data for mailings to its clients— Email marketing, SMM and blog— And more, like contact center organization, product testing, establishing relationships with partners, etc.

Moscow, Russian Federation

The implementation of four start-ups in the venture capital fund “Life.Sreda” within the financial group “Life” such as SMARTMARKET.NET, yourcredithistory.ru, ThinkTwice.ru (from the 2stocks.ru project) and Financial Literacy. Worked on the following directions: – PR – provided high frequency output of the project materials and publications in leading magazines, which covers our target audience: Esquire Russia, Forbes Russia, TechCrunch (international), Bol’shoy Gorod, Interview Russia. Promoted SMARTMARKET.NET to the top 20 companies on a blog platform habrahabr.ru– Promotion – achieved audience growth for project 2stocks.ru from 50,000 people per month to 70,000 people per month for three months of work. Participated in the organization and promotion of the event “Money of the Future” with special guest Sir Richard Branson. Provided attendance of 700 guests (tickets from 39.800 rubles) and coverage of social media more than the forum “Open Innovation” by ROSNANO.– Evangelism – received mentions on the leading niche sites: siliconrus.ru, cossa.ru, startupafisha.ru. Startup SMARTMARKET.NET entered in the eight most active startups of 2012 according to StartUpAfisha.ru (RusBase.com).– Managed design, copywriting, and all forms of project’s communication with the target audience.– Monetization – took part in the identification of monetization methods and calculating the profit potential in the medium term.– Managed a team of copywriter, videographer, moderator, customer service manager, two sales managers and three designers.

Moscow, Russian Federation

– Complete management of Internet projects,– Negotiations with customers and partners, search for optimal ways of cooperation,– Development and implementation of creative concepts,– Team leadership of Internet projects (designers, programmers, web designers, copywriters, content managers),– Formation of the agency's brief,– Launch of new projects and startups,– Headhunting and building of the project team.