▸ Category Leadership- Led laundry design team of ID/UI/CFM, as category design leader to manage daily design projects in terms of project schedule, design direction and quality, as well as mentor junior designers.- As GCD Lead in project core team, worked with and influenced cross-functional teams to deliver winning design solutions to consumer and market by following product Delivery process C2C 2.1.- Envisioned China laundry design strategy and lineup in terms of Good/Better/Best.- Delivered 30+ products with right cost on time. Supported global projects, TW, HK, India, EMEA, LAR etc.- Quarterly analysis of competition benchmark and market landscape.▸ Global Design Involvement- Involved in global laundry design workshop and next generation of laundry (2010/2012/2014).- Led Global Visual Brand Language localisation and local VBL evolution from “Bow-tie”, “Edge”, “Edge 2.0” to GEBL vision.- Localised refrigeration GVBL for next generation as well as supported global refrigeration project “Dragon 88” in terms of aesthetic design, UI, craftsmanship evaluation, internal/external communication, etc.▸ Design Leadership- Winner of variety of design awards, iF, iF China, Successful Design. Whirlpool China Excellent Employee Award.- As design lead on major project - Ares Combo, fully contributed design concepts, aesthetic design, detail refinements, UI, user research, usability test, AXm/UXm/Cm evaluation, cross-functional / regional communication, as well as follow-up until mass production and launch.- Led usability evaluations, design validation during product development process, as well as consumer researches across the country (Shanghai, Beijing, Wuhan, Chengdu, Guangzhou) for innovation.

- Trend and user research, consumer understanding, competition benchmark- Designed Chinese style cell phone for Olympic 2008

- Responsible for various ranges of 3C product design, PCs, MP3 music players, cell phones, etc.- Design Award recognition (G-Mark) on best selling products, UDisk-DP213.- Led a team of 3 members to design laptop peripheral products.- Worked with global design team to conduct user research of MP3 cell phone.