Alexandra Lustig Email & Phone Number

• Founded Gitsul Group, Where storytelling meets strategy: Igniting growth through powerful narratives for market-moving brands.
• Won 10+ clients in the first year of business, including RadicalMedia, AllianceBernstein, Brooklyn Parks, TVDad, San Francisco Hometown Creamery, and Landstylist.
• Developed and executed comprehensive product strategy, integrating market research, user feedback, and competitive analysis to drive product innovation and enhance user experience, resulting in an 18% increase in.
• Achieved a 30% increase in customer engagement and a 25% rise in conversion rate for clients on average, by developing holistic digital marketing strategies, assets, and development.
• Crafted brand positioning frameworks for clients to increase brand recognition by 15% and penetration in the marketplace.

New York, New York, US

Mountain View, CA, US

• Directed strategic initiatives for immersive DTC brand experiences, utilizing innovative technologies like AR and VR to drive online sales for Google Store.
• Developed and performed A/B tests to optimize customer experiences, resulting in increased CTR and engagement rates.
• Reduced cost per digital experience by 30% through technology strategies improving creative asset quality and decreasing load times.

Mountain View, CA, US

• Formulated targeted product strategies to engage Google customers through immersive experiences, reducing development time by 50%.
• Led cross-functional forums to accelerate marketing capabilities and reach consumer audiences in the marketplace.
• Transformed customer insights into data-driven engagement strategies for Google Store and 3rd party partners.
• Crafted and launched strategic customer experiences showcasing key Google products for increased engagement and revenue.

New York, NY, US

• Led strategy for all client relationships, offering expert advice on platform utilization for marketing goals; drove annual renewals by 20% and upselling by 35%.
• Pioneered the Strategy team on Professional Services, building a team of seven experts in design, UX, and Copywriting, cultivating a robust strategic foundation for company success.
• Identified and crafted strategic use cases and content roadmaps, driving a 40% increase in content performance and aligning with client strategy objectives across digital and user experience domains.
• Formulated processes for internal and external teams to manage Strategy workflows, monitor work and client projects, and optimize results; enhanced project efficiency by 65% and achieved a 20% increase in client.
• Spearheaded product strategy guidance for Ceros, leading to the launch of new products that boosted client retention rates by 20% and generated additional revenue.
• Conceptualized and created engaging content including 20+ brainstorming sessions, 10+ articles, and 5 videos, leading to a significant enhancement in client satisfaction and a rise in subscription renewals.

Tampa, Florida, US

• Led strategy, design, and product experience for Satisfi Labs' flagship conversational AI chatbot and oversaw one-third of business operations and clientele.
• Spearheaded the creation of two new products, a voice-based product for Amazon Alexa and Google Home, and a robotics product utilizing Softbank’s Pepper.
• Orchestrated a complete overhaul of core platform components, revamping the analytics dashboard to provide actionable insights; lifted user engagement by 20% and operational efficiency by 40%.
• Formulated data-driven product strategies to optimize revenue streams and support development team success.
• Designed and launched an innovative user interface for Satisfi Labs' chat interactions, integrating cutting-edge design elements that elevated user engagement metrics by 50% and elevated customer satisfaction scores by.
• Pioneered the creation of all marketing collateral, encompassing branding, website, social media, and ads; enhanced brand visibility and market reach, driving a 15% boost in lead generation and customer engagement.

New York, NY, US

• Led the creation of comprehensive and tailored marketing strategies for clients across branded and unbranded digital platforms for clients including Pfizer, Bayer, Hologic, Quest, Allergan, Adamas, and Shire.
• Engineered and produced digital campaigns that reached business objectives, increasing website traffic, conversion rates, click-through rates (CTR), engagement metrics (likes, shares, comments), lead generation, sales.
• Generated assessments of digital and branded environments, completing competitive audits, analytics reports, stakeholder interviews, and trend analyses; insights identified unique market opportunities and threats.
• Directed brainstorming sessions to develop insight-driven strategies based on market research analysis, resulting in increased customer engagement and sales revenue.
• Championed cross-functional collaboration to develop cutting-edge digital solutions, leading to improved project delivery time and client satisfaction ratings.

New York, NY, US

• Created, designed, and presented a deck to NASCAR client for digitally-led internship project to acquire and engage college students.
• Helped identify and understand clients' consumers better, create innovative customer engagement solutions, and digitally implement those programs to engage new and existing consumers.
• Worked on American Express, FM Global, Bayer, and Coca-Cola accounts.

New York, New York, US

• Developed hiring recommendations and assessed applicants for Fall intern class.Enhanced website by crafting new message to Internship applicants.
• Managed a team of eight interns to create new Intern Alumni Database website and social networking group.
• Created graphics and developed brand message for Clinton Global Initiative Marketing Department and CGI 2013 Campus Network Guide.

New York, NY, US

• Prepared and processed newly negotiated license agreements.
• Maintained contract files and updated licensing database in royalty system.

Bachelor Of Arts (B.A.), Political Science

Education record

Education record