• Founded Gitsul Group, Where storytelling meets strategy: Igniting growth through powerful narratives for market-moving brands.• Won 10+ clients in the first year of business, including RadicalMedia, AllianceBernstein, Brooklyn Parks, TVDad, San Francisco Hometown Creamery, and Landstylist.• Developed and executed comprehensive product strategy, integrating market research, user feedback, and competitive analysis to drive product innovation and enhance user experience, resulting in an 18% increase in customer satisfaction and a 20% growth in revenue.• Achieved a 30% increase in customer engagement and a 25% rise in conversion rate for clients on average, by developing holistic digital marketing strategies, assets, and development.• Crafted brand positioning frameworks for clients to increase brand recognition by 15% and penetration in the marketplace.

• Directed strategic initiatives for immersive DTC brand experiences, utilizing innovative technologies like AR and VR to drive online sales for Google Store.• Developed and performed A/B tests to optimize customer experiences, resulting in increased CTR and engagement rates.• Reduced cost per digital experience by 30% through technology strategies improving creative asset quality and decreasing load times.

• Formulated targeted product strategies to engage Google customers through immersive experiences, reducing development time by 50%.• Led cross-functional forums to accelerate marketing capabilities and reach consumer audiences in the marketplace.• Transformed customer insights into data-driven engagement strategies for Google Store and 3rd party partners.• Crafted and launched strategic customer experiences showcasing key Google products for increased engagement and revenue.

• Led strategy for all client relationships, offering expert advice on platform utilization for marketing goals; drove annual renewals by 20% and upselling by 35%.• Pioneered the Strategy team on Professional Services, building a team of seven experts in design, UX, and Copywriting, cultivating a robust strategic foundation for company success.• Identified and crafted strategic use cases and content roadmaps, driving a 40% increase in content performance and aligning with client strategy objectives across digital and user experience domains.• Formulated processes for internal and external teams to manage Strategy workflows, monitor work and client projects, and optimize results; enhanced project efficiency by 65% and achieved a 20% increase in client project success rates.• Spearheaded product strategy guidance for Ceros, leading to the launch of new products that boosted client retention rates by 20% and generated additional revenue.• Conceptualized and created engaging content including 20+ brainstorming sessions, 10+ articles, and 5 videos, leading to a significant enhancement in client satisfaction and a rise in subscription renewals.• Founded and led the first ERG for LGBTQ+ Allies, creating a website hub, holding events, maintaining a channel in Slack, and selling merchandise to fundraise; all without support, budget, or promotion from the company.• Played a key role in the Ceros Values Interview Panel, evaluating candidates for cultural alignment.

• Led strategy, design, and product experience for Satisfi Labs' flagship conversational AI chatbot and oversaw one-third of business operations and clientele.• Spearheaded the creation of two new products, a voice-based product for Amazon Alexa and Google Home, and a robotics product utilizing Softbank’s Pepper.• Orchestrated a complete overhaul of core platform components, revamping the analytics dashboard to provide actionable insights; lifted user engagement by 20% and operational efficiency by 40%.• Formulated data-driven product strategies to optimize revenue streams and support development team success.• Designed and launched an innovative user interface for Satisfi Labs' chat interactions, integrating cutting-edge design elements that elevated user engagement metrics by 50% and elevated customer satisfaction scores by 15 points.• Pioneered the creation of all marketing collateral, encompassing branding, website, social media, and ads; enhanced brand visibility and market reach, driving a 15% boost in lead generation and customer engagement.• Created a comprehensive product management dashboard and task-tracking system, streamlining collaboration and project oversight for a team of 10 developers and stakeholders.• Pursued new business opportunities, pitching and managing initiatives to expand market presence and offerings; secured 10 new partnerships resulting in additional market share.

• Led the creation of comprehensive and tailored marketing strategies for clients across branded and unbranded digital platforms for clients including Pfizer, Bayer, Hologic, Quest, Allergan, Adamas, and Shire.• Engineered and produced digital campaigns that reached business objectives, increasing website traffic, conversion rates, click-through rates (CTR), engagement metrics (likes, shares, comments), lead generation, sales revenue, and return on investment (ROI).• Generated assessments of digital and branded environments, completing competitive audits, analytics reports, stakeholder interviews, and trend analyses; insights identified unique market opportunities and threats, guiding strategic planning and revenue optimization.• Directed brainstorming sessions to develop insight-driven strategies based on market research analysis, resulting in increased customer engagement and sales revenue.• Championed cross-functional collaboration to develop cutting-edge digital solutions, leading to improved project delivery time and client satisfaction ratings.

• Created, designed, and presented a deck to NASCAR client for digitally-led internship project to acquire and engage college students. • Helped identify and understand clients' consumers better, create innovative customer engagement solutions, and digitally implement those programs to engage new and existing consumers.• Worked on American Express, FM Global, Bayer, and Coca-Cola accounts.

• Developed hiring recommendations and assessed applicants for Fall intern class.Enhanced website by crafting new message to Internship applicants. • Managed a team of eight interns to create new Intern Alumni Database website and social networking group.• Created graphics and developed brand message for Clinton Global Initiative Marketing Department and CGI 2013 Campus Network Guide.

• Prepared and processed newly negotiated license agreements. • Maintained contract files and updated licensing database in royalty system.