Lutfi Kurniawan Email and Phone Number
Graduated both master’s and bachelor’s degree from Universitas Indonesia (UI). Equipped by +- 4 YoE in the social media, digital creative advertising, and marketing industry, let him be your all rounder content and social media marketer.Reach him out through lutfi.krn@gmail.com for any inquiries.
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Assistant Manager, Digital Banking Storyteller Specialist For Retail Lending Business (Rlb)Pt Bank Smbc Indonesia TbkJakarta, Id -
Content Project Manager & Social Media TalentSpun Jun 2024 - PresentCurrent project and client: SPUN Global Online Visa Service. Assigned to be the Project Manager for content production and main talent for various Instagram reels and TikTok contents. -
Copywriting Mentor (Kampus Merdeka Kementerian Pendidikan & Kebudayaan Ri)Msib Kampus Merdeka Aug 2023 - Present1. Facilitating mentee who have chosen copywriting as their learning path in terms of ensuring their comprehension towards every materials from the program.2. Ensuring and monitoring mentee to always be active in every given task, whether it is a group project or individual project.3. Giving constructive feedbacks to every task that have been done by the mentee.4. Giving concrete solutions and examples of problems they had throughout the activities, such as attaching many creative… Show more 1. Facilitating mentee who have chosen copywriting as their learning path in terms of ensuring their comprehension towards every materials from the program.2. Ensuring and monitoring mentee to always be active in every given task, whether it is a group project or individual project.3. Giving constructive feedbacks to every task that have been done by the mentee.4. Giving concrete solutions and examples of problems they had throughout the activities, such as attaching many creative references and video references in each mentoring session.5. Assessing each of mentee performance throughout the whole program in the end of the period.Achievement:1. Leading and mentoring the 9th group of copywriting learning path. In the end of the program, the group he led and mentored achieved 5th position in the Capstone Project (final project of the program) in the MSIB Batch 5. 2. Leading and mentoring the 6th group of copywriting learning path in MSIB Batch 6, and succeeded to make the group achieving TOP 3 best mini-pitching task. Show less -
Copywriting For Social Media Marketing MentorDibimbing.Id Aug 2023 - PresentHis role here is being a copy-based mentor for students in the digital marketing bootcamp class. -
Social Media Marketing (Tiktok) InstructorStartup Campus Feb 2023 - PresentHis role here is being a mentor of digital marketing online course program, specified on how to maximize and utilize TikTok as a part of social media marketing for leveraging business, SMEs, and MSMEs. -
Senior CopywriterSegari Jan 2023 - Feb 2023Handled and oversaw creative copies for Segari Blog & big campaign from Brand Marketing's team plan, collaborated with Brand Marketing team for any creative and initiative marketing plan and strategy, and also brainstormed many creative initiatives to be reported daily to Creative Director and Creative Manager. Discussed, brainstormed, created pitch deck proposal of many marketing, campaign, and digital initiative strategies with Brand & Social Media Specialist, Brand Marketing Manager, and… Show more Handled and oversaw creative copies for Segari Blog & big campaign from Brand Marketing's team plan, collaborated with Brand Marketing team for any creative and initiative marketing plan and strategy, and also brainstormed many creative initiatives to be reported daily to Creative Director and Creative Manager. Discussed, brainstormed, created pitch deck proposal of many marketing, campaign, and digital initiative strategies with Brand & Social Media Specialist, Brand Marketing Manager, and Head of Brand Marketing. Show less -
Copywriter & Social Media TalentSegari Nov 2021 - Dec 2022Jakarta, Indonesia1. Created creative and engaging copies for marketing materials (reels or TikTok script).2. Crafted engaging promotional name to achieve customer's top of mind e.g. PROMO CUAN: Cocok Untuk Akhir Pekan, HAPRONAS: Hari Protein Nasional, JANJIAN: Belanja Cuan Pas Gajian, TUMPAH BUAH, Jurus Jitu, KAMUS SEGAR, and many others attached in the portfolio.3. Created script for YouTube video campaign to achieve objectives needed (Ramadan campaign, Hari Kasih Sayang (Valentine) campaign, and many… Show more 1. Created creative and engaging copies for marketing materials (reels or TikTok script).2. Crafted engaging promotional name to achieve customer's top of mind e.g. PROMO CUAN: Cocok Untuk Akhir Pekan, HAPRONAS: Hari Protein Nasional, JANJIAN: Belanja Cuan Pas Gajian, TUMPAH BUAH, Jurus Jitu, KAMUS SEGAR, and many others attached in the portfolio.3. Created script for YouTube video campaign to achieve objectives needed (Ramadan campaign, Hari Kasih Sayang (Valentine) campaign, and many others).4. Being a voice over talent for Instagram reels video or TikTok content.5. Being a main talent for Instagram reels video or TikTok content.6. Being a host for Instagram live shopping.7. Actively engaged with Creative Director, Creative Manager, Graphic Designers, and Videographers to brainstorm many visual concepts to make both offline and online marketing materials.8. Actively engaged with Performance Marketing team to crafting paid ads & Customer Relationship Management (CRM) copies.9. Cross-functionally-actively engaged toward other teams: Business Development, Tech (Product Managers and UI/UX Designers), Talent Acquisition & Employer Branding, and many others to discuss various projects in order to achieve business goals and targets.10. Oversaw all of the copies output in Instagram Reels, TikTok video content, and CRM to ensure its decency before uploading them to all social media and digital channels.11. Daily engaged to Creative Manager in overseeing all copies output for offline activation marketing material.12. Conducted market research to Mitra Segari customer to identify more suitable tone and brand voice of @mitrasegari Instagram account.13. Utilized insights from data and analytics provided by Performance Marketing team to tailor messages in CRM that convey and resonate with specific audience segments. Show less -
Research AssistantUniversity Of Indonesia May 2021 - Feb 2023Jakarta, IndonesiaBeing a research assistant at International Relations Department of Universitas Indonesia, has had himself exposed to any kind of academical writings, journal articles, data sets and insights. The research he involved in is to support Indonesia's Presidency in G20 at 2022. It is conducted between SDGs HUB Universitas Indonesia & Research Team of the Center for Policy Analysis and Development for Multilateral Affairs, Policy Analysis and Development Agency, Ministry of Foreign Affairs… Show more Being a research assistant at International Relations Department of Universitas Indonesia, has had himself exposed to any kind of academical writings, journal articles, data sets and insights. The research he involved in is to support Indonesia's Presidency in G20 at 2022. It is conducted between SDGs HUB Universitas Indonesia & Research Team of the Center for Policy Analysis and Development for Multilateral Affairs, Policy Analysis and Development Agency, Ministry of Foreign Affairs, Republic of Indonesia (Badan Pengkajian dan Pengembangan Kebijakan, Kementerian Luar Negeri RI).Therefore, his main responsibilities are:1. Gathering data insights to the current project in order to support the main argument of academical writings and journals.2. Providing any narration as an output of data analysis related to the project’s big theme (G20 and its dynamics).3. Inputing data to analyze the correlation and statistical analytics by regression method, to gain some insights about how significance is the level of knowledge of the respondents toward G20 issues and Indonesia's presidency in G20. Show less -
Content Writer & StorytellerSelaksa Feb 2021 - Sep 2021Jakarta, IndonesiaSelaksa is a go-to partner creative agency for digital ecosystem stakeholders to communicate their vision and translate it into actions. As a Content Writer and Storyteller at Selaksa, he is responsible for:1. Contributing ideas in the ideation stage, providing any copies needed for deliverables.2. Craft creative and engaging copies for various channels that align with each project’s brand tone and voice.3. Creating creative strategies based on insights and create the game… Show more Selaksa is a go-to partner creative agency for digital ecosystem stakeholders to communicate their vision and translate it into actions. As a Content Writer and Storyteller at Selaksa, he is responsible for:1. Contributing ideas in the ideation stage, providing any copies needed for deliverables.2. Craft creative and engaging copies for various channels that align with each project’s brand tone and voice.3. Creating creative strategies based on insights and create the game plan deck to be presented to the stakeholders. Show less -
Digital Marketing Intern (Social Media For B2C Channel)Riliv Jun 2020 - Sep 20201. Providing regular content of Instagram, and monthly regular content of Twitter about mental health issues.2. Writing video script and copy of Bubble Breath (Relaxation and Meditation) content. 3. Doing research insight to provide every content about mental health.4. Making captions of each Instagram content.5. Doing research to every current trends in social media related to mental-health issues.6. Doing iteration to analyze most-engaged content to keep the KPIs growing… Show more 1. Providing regular content of Instagram, and monthly regular content of Twitter about mental health issues.2. Writing video script and copy of Bubble Breath (Relaxation and Meditation) content. 3. Doing research insight to provide every content about mental health.4. Making captions of each Instagram content.5. Doing research to every current trends in social media related to mental-health issues.6. Doing iteration to analyze most-engaged content to keep the KPIs growing. 7. Replying DMs and Mentions in Twitter.8. Scheduling Twitter contents through Hootsuite Social Media Planner. Show less -
Digital Marketing Intern (Social Media Strategist At Vutura)Telkom Indonesia Oct 2019 - Feb 2020The Collective Space Tebet1. Designed social media needs (Instagram Feeds, Instagram Stories, and Blog) of Vutura.io. (IT based start up, chatbot developer)2. Planned social media publications schedule.3. Drafted caption for every social media needs. 4. Being an admin of its Instagram, LinkedIn, and Blog.5. Brainstormed some concept of the contents for the social media publication needs (Social Media Design Concept; Campaign Concept). 6. Analyzed traffic of the social media platforms and landing page… Show more 1. Designed social media needs (Instagram Feeds, Instagram Stories, and Blog) of Vutura.io. (IT based start up, chatbot developer)2. Planned social media publications schedule.3. Drafted caption for every social media needs. 4. Being an admin of its Instagram, LinkedIn, and Blog.5. Brainstormed some concept of the contents for the social media publication needs (Social Media Design Concept; Campaign Concept). 6. Analyzed traffic of the social media platforms and landing page website of Vutura.io using SQL then made a weekly report of the traffic. 7. Measured the effectiveness of said campaigns of its social media and blog. Show less -
Production Assistant At Kompak BarengTrax Fm Jakarta Jul 2018 - Aug 2018Jakarta, Indonesia1. Gathered new ideas for the topic of script in every day’s radio on-air section. 2. Made flash-news script to be aired per hour. 3. Made several ad-libs. 4. Both made and edited poster of Trax FM Jakarta's Instagram account (social media managing) including being an admin of Instagram and Twitter. 5. Assisted both producer and announcer of the on-air program of Trax FM Jakarta "Kompak Bareng".
Lutfi Kurniawan Skills
Lutfi Kurniawan Education Details
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3.64/4.00 (Very Satisfactory) -
3.54/4.00 (Cum Laude) -
International Business, Trade, And Tax Law -
Sman 9 Bandar Lampung8.2/10
Frequently Asked Questions about Lutfi Kurniawan
What company does Lutfi Kurniawan work for?
Lutfi Kurniawan works for Pt Bank Smbc Indonesia Tbk
What is Lutfi Kurniawan's role at the current company?
Lutfi Kurniawan's current role is Assistant Manager, Digital Banking Storyteller Specialist for Retail Lending Business (RLB).
What schools did Lutfi Kurniawan attend?
Lutfi Kurniawan attended Universitas Indonesia (Ui), University Of Indonesia, Universitas Terbuka, Universitas Padjadjaran, Sman 9 Bandar Lampung.
What skills is Lutfi Kurniawan known for?
Lutfi Kurniawan has skills like Microsoft Office, Adobe Illustrator, Teamwork, Management, Public Relations, Social Media, Research, Public Speaking, Adobe Photoshop.
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