Muhammad Lutfi Rachman Email & Phone Number

• Notable client (Live Project): LG, Infomedia, Iconnet• Notable client (Pitching project): Iconnet, BTN, Ciputra Life, Bank CTBC, Bussan Auto Finance, Astra Autoparts

Bandung, West Java, Indonesia

• Conducted agile method to lead 7 staff on the Astra Virtueverse project by conducting sprint planning, sprint review, utilizing Notion as a project management tool, and communicating with the team to ensure the project is delivered according to the client's request.• Improving the system of project management by changing the Notion layout and system, makes it easier for the project manager to organize and assess the project to plan the next initiative.• Analyzed client's needs for the gamification and created detailed user story and gamification design for the features on phase 2 development

• Constructed the program to support organization strategic goals and visions.• Led and organized 5 members of the division to be active and do their responsibilities as a social division member of KSE UPI.• Supervised the implementation of the division programs such as KSE Mengajar, KSE Farewell Party, etc.

• Initiated digital strategist process improvement by implementing consulting firm work process, which consist of hypothesis driven problem-solving and top-down communication style, resulting more robust and innovative strategy along with the improvement of pitching deck quality• Created 10 + campaigns analysis from various brand to get marketing and strategy insights that will be used for the next project• Collaborated with other divisions to make sure that the deliverables are still in line with the strategy and clients' needs

Bandung, West Java, Indonesia

• Conduct business and customer research to develop relevant digital strategy and created pitching deck for 10 clients from various industries (Telecommunication, B2B, Finance, etc)• Created monthly email marketing and social media report containing marketing performance report and further strategy recommendation to improve the performance• Conducted requirement gathering to determine the client needs and developed solution and strategy to fulfill those needs

Bandung, West Java, Indonesia

• Organized and supervised 3 members of the multimedia team to complete the graphic design tasks for both Manajemen UPI's and IMAGE's Instagram accounts.• Created a new logo for the new cabinet.• Led the production of the digital magazine called Manifest and succeeded in increasing the average post engagement by up to 900% by changing the Manifest Concept and the distribution channel.• Coordinated publication and documentation division on several programs and succeeded in directing 10+ people on the process.

Bachelor'S Degree, Management, 3.95

Education record

Virtual student exchange on Brand Management Course