Lutfu Yuksel Email & Phone Number

Çanakkale, Turkey

Tuzla, Istanbul, Türkiye

I am currently serving as the Deputy General Manager of Corporate Communications and Marketing, where I play a pivotal role in leading and overseeing the organization’s communication and marketing strategies. My responsibilities include developing comprehensive communication plans, managing brand reputation, and implementing innovative marketing campaigns to drive brand awareness and engagement.Key Responsibilities:- Develop and execute strategic communication plans to effectively… Show more I am currently serving as the Deputy General Manager of Corporate Communications and Marketing, where I play a pivotal role in leading and overseeing the organization’s communication and marketing strategies. My responsibilities include developing comprehensive communication plans, managing brand reputation, and implementing innovative marketing campaigns to drive brand awareness and engagement.Key Responsibilities:- Develop and execute strategic communication plans to effectively convey key messages both internally and externally- Lead marketing campaigns to enhance brand visibility, customer engagement, and drive business growth- Build and maintain strong relationships with industry partners, media contacts, and stakeholders- Collaborate with cross-functional teams to ensure alignment of communication and marketing strategies with organizational goals- Monitor market trends, conduct competitive analysis, and seize opportunities for growth and innovation- Manage crisis communication strategies and oversee reputation management efforts- Analyze and measure the performance of communication and marketing initiatives to optimize results and ROIIn my current role as the Deputy General Manager of Corporate Communications and Marketing, I am committed to driving impactful communication and marketing strategies that contribute to the organization’s success and growth. Show less

Supply ChainProcurement, Purchasing Strategy, Supplier Relations & MangementSAP, SAP-MM, SAP-PP, MRP Systems

Kocaeli, Turkey

I have successfully managed an annual purchasing volume of over $500 million at BRISA. My role involved cultivating strong relationships with suppliers, implementing risk management strategies, driving cost improvement initiatives, and developing mid-term and long-term purchasing strategies to align with company objectives.Key Achievements:- Managed and optimized a purchasing volume of $500+ million annually- Fostered lasting relationships with suppliers to ensure quality and… Show more I have successfully managed an annual purchasing volume of over $500 million at BRISA. My role involved cultivating strong relationships with suppliers, implementing risk management strategies, driving cost improvement initiatives, and developing mid-term and long-term purchasing strategies to align with company objectives.Key Achievements:- Managed and optimized a purchasing volume of $500+ million annually- Fostered lasting relationships with suppliers to ensure quality and timely delivery- Implemented effective risk management measures to mitigate procurement disruptions- Led cost-saving projects resulting in substantial improvements in procurement costs- Developed and executed mid-term and long-term purchasing strategies to support company growth- Built and led a high-performing purchasing team, instilling a culture of collaboration and excellenceIn my tenure as the Purchasing Manager at BRISA, I significantly contributed to optimizing our procurement operations and driving continuous improvement in our supply chain management practices. Show less

Kocaeli, Turkey