Luther Harmon Email & Phone Number

Macon, Georgia, United States

• ★ Onboarded to lead strategic sales initiatives driving volume, profit, and share for Mass Drug, Grocery, Ecommerce, Specialty, Natural, and International markets. Lead business development initiatives in the Specialty.
• Author and execute the strategic vision. Analyze key metrics, including consumer and market behavior, to create data-driven forecasts, sales plans, target account strategies, and short and long-term roadmaps.
• Responsible for the ongoing development of the Sales Team strategy, structure, and leading the implementation of organizational capability initiatives. Ensuring completion and execution of critical brand projects and.
• Provide leadership and direction to a high-performing global sales team. Including creating and monitoring KPIs, managing and motivating team members, and developing product knowledge and sales skills.
• Partner with internal teams, including product development, LOB, and senior leadership. Providing customer insights and advisement on new product development, launch strategy, marketing campaigns, and growth.
• Developed an international pricing structure to ensure internal profitability alignins with customer and distributor margins for success within the respective countries.

Glendale Heights, Illinois, United States

• ★ Promoted to serve as a key member of the leadership team, reporting directly to the CEO and providing strategic direction and execution for the Men’s Grooming, Haircare, and Category Management teams, with 9 direct.
• Full P&L of $82 million in retail sales leadership for ~ 65% of UBP’s brand portfolio including Beard Guyz, Van der Hagen, and Jamaican Mango & Lime, achieving double-digit sales growth in Beard and Haircare categories.
• Forged and cultivated relationships with customers, as well as external and internal partners. Driving revenue growth, mutually beneficial relationships, brand success, and customer loyalty.
• Met with the sales team regularly to develop monthly and annual goals and objectives, and to review projections versus actual performance. Coached sales techniques, objection handling, and value propositions.
• Directed and supervised a team that engaged with external advertising agencies to develop strategies that increased consumer awareness, which led to a gain of 20 share points.
• Negotiated and oversaw the execution contract with a 3PL vendor, increasing the company’s OTIF performance at Walmart from 20% to 98%.

Glendale Heights, Illinois, United States

• ★ Built and guided domestic and international haircare sales and marketing teams including recruitment, training, and sales coaching. Managed a team that conducted the full lifecycle of product development from.
• Positioned brand driver, Jamaican Black Castor Oils, to achieve a 67% dollar share growth over a 3-year period within MULO.
• Developed international markets in South Africa and the UK, gaining distribution of haircare products into major accounts: Click’s and DisChem (SA), and Boots (UK,) which added $2 million to the bottom line.
• Oversaw the redesign of pack size offerings to Walmart – reduced out of stocks, eliminated penalty chargebacks, and increased sales by 20%.
• Championed formulation and packaging modifications for Jamaican Mango and Lime and Groganics Brands increasing brand presence and awareness within the market.

Chicago, Illinois, United States

• ★ Led the broker network that drove sales at Walmart, Target, and Sally Beauty Company; as well as top retailers in the dollar and grocery channels.
• Partnered with retailers, brokers, and distributors to rapidly expand the placement of Ecoco hair gels to become the #1 hair gel brand in the category.
• Developed pricing strategies for direct sales and distributors' sales channels, increasing product sales by 12%.
• Drove $600,000 in incremental sales at key accounts including Walmart, through gap analysis.

Chicago, Illinois, United States

• ★ Led the sales development for a start-up corporation, creating the business infrastructure, pricing strategies, and promotional plans by presenting fact-based category sales presentations to gain distribution at.
• Secured an estimated $18 million in revenue by aligning strategic and tactical sales expertise with supply chain management principles.
• Drove sales revenue by developing brand strategies, leveraging pricing elasticity models, and category data - increased brand recognition with targeted customers through compelling Social Media Marketing campaigns.

Chicago, Illinois, United States

• ★ Planned and implemented effective strategies to recruit, retain, and manage sponsor organizations and relationships to achieve blood collection goals.
• Performed Account Management functions on assigned accounts, ensuring monthly, quarterly, and annual recruitment goals. In the first year, increased collections by 115% over the prior year.
• Educated Sponsor chairpersons and recruitment committees in organizational requirements. Provided ongoing support to Sponsors and implemented appropriate special donor recruitment programs.

Chicago, Illinois, United States

• ★ Improved productivity, efficiency, and operational effectiveness across customer performance, logistics, inventory forecasting and sourcing, order management, and client service. Collaborated cross-functionally with.
• Slashed chargeback expenses by $500,000 while improving accuracy compliance by 22% for Target Stores.
• Eliminated $10,000 in annual freight costs by establishing CPU lanes for Target Stores.
• Sourced and managed $140 million of food and beverage custom display unit inventory distributed to Club, Mass, Drug, and Military sales channels.

Chicago, Illinois, United States

• ★ Top performer, developing new strategies to capture revenue, expand profits, and extend the company’s brands. Analyzed syndicated data gaining insight into consumer behaviors driving category-marketing decisions.
• Increased annual retail sales to $23 million at Walgreens, Target, and distributor-serviced accounts. Increased sales in shaving products by 14% and increased Walgreens haircare products by 9%.
• Led negotiations with the ethnic care buyer for Target, securing a waiver of fixed cost fees that resulted in a 20% increase in category sales over the prior year.

Barrington, Illinois / Pleasanton, California, United States

• ★ Managed $24 million in sales revenue for Beverage and Foods Brands to Centrella and Certified Wholesale Grocers.
• Delivered a $2 million gain in revenue in the territory over a 2-year timeframe.
• Achieved 100% acceptance of new items within wholesalers and a 90% adoption by independent coop accounts.
• Developed new strategies to capture revenue, expand profits, and extend the company’s brands. Analyzed syndicated data gaining insight into consumer behaviors driving category-marketing decisions.

Barrington, Illinois / Pleasanton, California, United States

• ★ Generated $20 million in sales revenue at Fleming Northern California and Food 4 Less franchises for six major categories, utilizing $3.5 million in trade marketing funds to drive promotional events.
• Grew bag cereal business to a 50% share in Food 4 Less through promotions on a 35% share of the business.
• Increased Gatorade sales by 15% versus forecast at Food 4 Less accounts.