Rocky Carr Email & Phone Number

New Smyrna Beach, Fl, Us

United States

-Attain volume and distribution goals based on mutually agreed targets-Assist in developing Anchor brand standards in the market-Work with key retailers and distributors maintaining a high level of customer service-Spend time building distribution and sales volume in targeted On/Off Premise accounts-Work with local sales team to drive sales and schedule samplings and crew drives-Manage sales team ensure all sales goals are attained monthly and yearly-Manage distributor forecasting, budgets and distributor incentives

Florida, United States

-Key Account Manager, Grocery (Publix, Winn Dixie) -Heavily involved with “large format” accounts from June, 2014 to present -Report to National Account Director located in Atlanta, Georgia-Work directly with the National Accounts Manager (NAM) to achieve monthly and yearly goals assigned to each account-Work with distributor chain managers and salespeople to ensure support of features on ad activity-Sell in local programs, present new items, and hold quarterly account reviews with Publix and Winn Dixie Directors of Merchandising (DOM’s) and other key stake holders-Collaborate with category management team recapping programs to stakeholder-Manage price submissions and new product introduction process in line with retailer expectations.-KAM Convenience Stores (Small format) -Collaborated with Buyer / Purchasing Agent / Supply Chain Manager for 6 convenience store chains in Southeast Racetrac, Pantry,Wawa,7-11, Hess, Circle K-Reported to National Account Director located in Atlanta, Georgia-Developed strategic joint business plan for key strategic accounts-Oversaw key package pricing strategies, annual promotion calendar, and budget-Provided guidance for field office planning, review and approved field office plans and budget-Partnered with shopper marketing function to create programs for assigned accounts including “sell in” programs -Collaborated with category management team to increase influences over customer category plan-Ensured effective communication and recapping of all programs for key stakeholders including field sales teams and key distributor personnel-Managed price submission and new product introduction processes in line with retail expectations

Orlando, Florida Area

Florida Distributing CompanyNational Key Account Manager -Visited with 6 off premises sites convenience stores-Sold $12M to include 1 million cases of beverage-Recommended monthly sales features and programs-Consultant assigned to teach and utilize IRI and Nielsen numbers-Coordinated new items into store sets and coolers ensuring proper displays and marketing-Communicated small store format to each of the 6 stores-Maximized items on Quantity Discounts (QD) On Premise District Manager 01/2001 – 05/2004-Managed 325 active accounts and 3 sales account managers direct reports -Handled all logistics in setting up presentations and promotions-Supply collateral material and promotional supplies for distribution Off Premise Account Manager 01/1998 – 01/2001-Worked with management teams of 14 large supermarkets and 60 convenience stores-Negotiated retail prices based on supply and demand-Created displays for 5 to 100 cases of beverages to encourage “eye appeal” and impulse buying and thematic displays based on time of the year and purchasing habits Sales and Delivery 05/1996 – 01/1998-Maintained a route of 100+ stores and serviced each like it was the only store on the route-Up-sell accounts for more exposure to available beverages