Luther Shell Email & Phone Number

Galax, VA, US

Plattsburgh, New York, United States

• Answered inbound phone calls, emails, and online inquiries in a professional manner and input sensitive legal information into account management software.
• Maintained a secure database of client accounts with accurate information via manual data entry and created internal reports based on client demographic information.
• Facilitated peaceful mediation sessions for clients to resolve conflicts and form legally binding agreements between opposing parties.
• Gained knowledge on positioning sensitive information to stakeholders and handling high pressure situations in a calm and tactful manner.

Plattsburgh, New York, United States

• Provided direct support to sales teams and up to 20-25 clients at a time, handling inbound request quickly, and coordinating campaign execution with vendors.
• Controlled monthly budgets of $5K-$10K and delivery on 20-30 campaigns at once, ensuring each campaign hit their designated marketing goals.
• Presented complex marketing data in person and via Zoom that resulted in satisfaction and buy-in to future campaigns and contract renewals.
• Created reporting decks that clearly state campaign performance, educate clients on marketing terms, and upsell based on market inventory.

Austin, Texas Area

• Managed a marketing channel with high visibility to internal stakeholders and was responsible for staying top of mind in all paid Google and Bing search results.
• Created a profitable $60K per month Search Engine Marketing budget and adjusted spending to increase ROI based on geographic and demographic data.
• Ran ad hoc testing and experiments to discover best performing locations, audiences, ad copy, or bid tactics, and present findings in concise PowerPoint presentations.

Austin, Texas Area

• Exceeded client expectations for up to 30 SMB clients at once, which resulted in increasing budgets and taking on top tier clients.
• Lead a team overseas to implement proprietary ad technology, including continuing education and setting deadlines for completion of time sensitive projects.
• Generated clean-cut and digestible reports in client-facing language that highlighted KPIs and ROI, which supported sales initiatives and led to contract renewals.

Austin, Texas Area

• Gained deep understanding of video and display ad terminology and the methods of trafficking creatives on mobile and desktop platforms.
• Audited internally created image, ad copy, and video assets for quality and functionality in testing environments.
• Learned many aspects of DFP, DBM, MOAT, Excel, various DSP's, and our proprietary software.
• Troubleshoot inconsistencies by delivering excel reports and technical resources to ensure resolution.
• Certified in DFP Fundamentals for Traffickers and DFP Fundamentals for Administrators.

Austin, Texas Area

• Trained new hires on the company mission, values, and job functions. Acted as point of contact for training on work flow operations.
• As a subject matter expert, I lead a team responsible for QA checks and successful releases of new ad technology.
• Managed a queue of trouble tickets through quick responses and escalated urgency of response based on client needs and campaign delivery deadlines.
• Provided clients with thoughtful written explanations for complex ad policy guidelines through inbound support requests.

Austin, Texas Area

Austin, Texas Area

• Scored Texas Public School standardized tests.
• Identified trends in student essays and determined their literacy and grammar scores.
• Maintained in house tools by reporting and documenting broken or malfunctioning tools.
• Fulfilled quota of 150 papers per hour while still considering each one carefully.

Blacksburg, VA

• Maintained submissions email and assessed submissions for relevance to publication.
• Worked with in house writers on strategies to reach and engage with our audience.
• Advised on house style and formatting and checked that our publication avoided any stylistic errors.
• Worked within and enforce stylistic and grammatical guidelines set by the publication.

Blacksburg, VA

• Contributed written content as an in-house writer.
• Researched topics by coordinating interviews, connecting with people, and gathering meaningful content.
• Worked with a strong team of experienced writers, editors, and photographers that were available for consultation.
• Mastered the AP style of writing and editing.
• Developed greater sense of appropriate article flow, voice, and consistency to advise to junior writers.

Bachelor Of Arts (B.A.), English

Activities and Societies: The Collegiate Times

Advanced Diploma