Muhammad Luthfi Siregar Email & Phone Number

Indonesia

Collaborated with the Marketing and Communication Team at PwC Indonesia to plan and execute corporate events, ensuring seamless logistics and high-quality service. Utilised project management techniques to develop event plans, set timelines, and allocate resources while managing vendor relationships and overseeing services like catering, rentals, and transportation. Served as the central contact for event-related inquiries, providing accurate information to internal stakeholders and ensuring aligned expectations. Coordinated with departments, particularly the IFS Department, to align event objectives with organisational goals and manage unforeseen challenges effectively. Conducted post-event evaluations to assess success, gather feedback, and refine planning processes.

Sampit

Led traditional and digital marketing campaigns for SA Sampit, aligning with AVA's strategy to boost brand competitiveness. Implemented tactics to drive engagement, increase brand awareness, and generate leads. Established and maintained strong relationships with the local community, influencers, and stakeholders. Coordinated daily activities of the Sales Force and Branding team by strategically planning each team member's actions.

Greater Jakarta Area, Indonesia

Developed creative strategies for product and event concepts, and led the company's rebranding to align with +Jakarta city branding, including market research, new logo design, and targeted messaging. Ensured consistency and boosted brand visibility across digital and traditional channels. As Program Director for the first Jakarta Collaboration Forum online event, which attracted over 1.4 million viewers in 2 days, I managed event planning, speaker coordination, timelines, and technical requirements. Led marketing, logistics, and content teams, and conducted post-event analysis to improve future events.

Greater Jakarta Area, Indonesia

- Assist the team, especially Marketing Communication initiative.- Support in all events, activities and preparation.- Administrative activities - deliver good administrative support to the team, dealing with vendors, media, etc.- Created an event report based on feedback form on each event.- Perform other duties such as designing and photo editing.

Bandung

- Responsible to assist undergraduate and graduate students to utilize tools of TV Laboratory.- Assisting lecturer to assess and grade the final project of Management of TV Broadcasting Production class for two consecutive years.- Created live show KPI for the final project.- Covering the documentation of both internal and external events associated with Fikom Unpad TV Laboratory.

Bandung Area, West Java, Indonesia

- Created organization vision and mission for on whole year and being organization representative along with the President.- Conceptualized organization strategy based on vision and mission into a work guideline and target for 7 organization departments.- Supervised PSDMO, Minat Bakat, Kewirausahaan, Media Department and made monthly KPI for each department, converted the report into a presentation.- Cooperated with organization stakeholders such as faculty staff and alumni to maintain communication for every progress organization has been made and open more collaboration opportunity.- The organization successfully achieved the faculty award as Organisasi Mahasiswa Berprestasi 2017 by the end of period.

Greater Jakarta Area, Indonesia

- Preparing all aspects of workshop such as presentation deck, workshop rundown, publication material design and workshop content (games, brochure, merchandise, etc)- Assisting the consultants to design of both pre-test and post-test quiz on every workshops.- Interpreting the result of both pre-test and post-test into a presentation deck.- Contributing ideas to every decisions making for workshop content related to Knowledge Management.- Trusted to deliver and present the workshop about Community of Practice in front of the client at the end of my internship.

Bandung Area, West Java, Indonesia

- Collaborated with EO and Media Divisions of KMF to created Music FestiFile 2016.- Managed and curated Music Development Talents and searched any stage job.- Maintained communication with any related partners inside or outside the organization such as radio, community, or event- Created monthly music activity called Gogosori to develop Music Development's talents and show our music production into the market

Bachelor'S Degree, Communication Management, 3.39

High School Diploma, Sciences