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Product Marketing executive with deep domain expertise in SaaS, Digital Marketing and Analytics.25 years of Sales, Marketing & Product leadership experience with Airtel, WPP and SAAS Startup.Have led go to market for Startup, Digital teams at WPP and established Mobile Advertising SBU (new business) at Airtel.Leader with a deep passion for:Customer Success: Putting customers at the heart of everything and ensuring that they achieve their strategic business outcomesTechnology: All things product - product strategy, use cases, value proposition, design, implementation, value realization, KPI's and roadmap/ expansion.Digital Transformation: Enabling brands to become customer-first and helping them adapt to the changing landscape of customer expectations and competitionBuilding Teams: Hiring, developing and mentoring energetic and committed professionals to achieve new levels of professional successB2B Sales and Business Development: Pre-Sales, corporate CXOs and govt.B2C Marketing: Market research, digital marketing (SEO, SEM, website, content marketing) AppICE:Customer engagement and retention platform that helps brands maximize user lifetime value. Leading Telcos & Banks such as Etisalat, SBI trust AppICE to help them improve user engagement and retention thereby growing long term revenue.
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Co Founder And Chief Strategy OfficerAppice 2019 - PresentNew Delhi, Delhi, InAppIE enables large data processors such as Telcos & Banks realize value from AI by leaning into analytics, automation & real time engagement. Behavioral analytics help brands improve user engagement & retention to grow long term revenue. -
New Business DirectorWpp May 2016 - May 2018London, London, GbCountry Lead and key representative of WPP's new digital arm - Tenthavenue. Responsible for expanding digital services footprint in SEA for marketing automation, data partnerships and programmatic adversing for fortune 500 brands. -
Business Head - Data MonetisationAirtel Apr 2004 - Apr 2015Gurgaon, Haryana, InIncubated mobile advertising business - P&L management, Platform development & evangelizing mobile advertising - Mobile DSP, RTB, CPI & CPA platforms. Initiated Patent for enriching Ad requests using anonymised Telco data.Pioneering new ways to create brand value for marketers by extracting signals from the complete customer journey and activating them across all screens. -
Global Brand Identity LeadAirtel Jun 2010 - Jan 2012Gurgaon, Haryana, InLed development & launch of the new global brand identity: New Logo, Identity, communication and guidelines for India and Africa. Worked with leading global brand consultant – Brand Union.Drove the India launch and guided International teams of 18 countries for global launch.Advertising development for launch of new identity and 3G across touch points - Mass media, Retail, Online, Customer Care processes, employee branding, devices and B2B customers. Key campaign ‘Street dancer’ won Cannes bronze.Part of incubation team for airtel’s foray in mobile commerce.
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Dgm- National Brand ManagerAirtel Jun 2006 - 2010Gurgaon, Haryana, InLed development of marketing mix for launch of online business in USA. Set up the portal and led the digital launch .GTM strategy based on acquisition & advocacy through digital & mobile media.Responsible for business growth and product life cycle of Digital TV and Home Broadband Business.Development of GTM strategy and marketing mix, Product design, On-Screen Interactive services.
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Regional Manager- SalesDabur Apr 1995 - Jun 2004Ghaziabad, Uttar Pradesh, InSales & distribution operations in with sales target of $20 mn.Upgraded and set up new distribution system for better metro and rural penetration. -
Group Product ManagerDabur Jun 1999 - Jun 2002Ghaziabad, Uttar Pradesh, InBrand Management of key brands in Healthcare & Oral care segments: Strategy, P&L, ATL & BTL Communication.Played a pivotal role in collaborating with “Accenture”, as a core group member, which researched, identified and prepared the roadmap of five power brands for Dabur’s future growth.Achieved the budgeted net contribution targets by developing & implementing effective robust marketing mix and brand re-engineering.
Ashish Luthra Skills
Ashish Luthra Education Details
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Delhi UniversityMasters -
Savitribai Phule Pune UniversityMba
Frequently Asked Questions about Ashish Luthra
What company does Ashish Luthra work for?
Ashish Luthra works for Appice
What is Ashish Luthra's role at the current company?
Ashish Luthra's current role is Co Founder and chief strategy officer at appICE.
What is Ashish Luthra's email address?
Ashish Luthra's email address is as****@****tel.com
What is Ashish Luthra's direct phone number?
Ashish Luthra's direct phone number is +9111466*****
What schools did Ashish Luthra attend?
Ashish Luthra attended Delhi University, Savitribai Phule Pune University.
What skills is Ashish Luthra known for?
Ashish Luthra has skills like Mobile Advertising, Brand Management, Digital Marketing, Go To Market Strategy, Integrated Marketing, Customer Experience, Strategy, Product Management, Brand Communication, P&l Management, Marketing, Start Ups.
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