At Vegan Ekasi, I have significantly elevated our online presence and community engagement. I spearhead content creation and strategic social media management, resulting in substantial growth and visibility.• Increased Engagement and Following: Through writing SEO-optimized blog posts and social media copy, I boosted engagement by 30% and increased followers by 20% on Instagram and Facebook within a year.• Visual Content Creation: I designed Instagram carousels, edited videos, and produced engaging reels, captivating our audience and enhancing interaction.• Community Events: I organized two community awareness events about plant-based diets, attracting over 30 attendees each and fostering community engagement.• Public Relations Success: I secured radio interviews with SABC Radio and Power FM and features on prominent websites like Activate Leadership and Vegan.co.za, significantly raising our profile.• Content Contributions: I contributed essays and recipes to publications such as "Healing Diabetes and Other Lifestyle Diseases - Cooking Africa’s Plant-based Whole Foods," showcasing our expertise and broadening our reach.• Social Media Strategy: I developed and executed comprehensive social media strategies aligned with our marketing goals, ensuring effective and targeted campaigns.• Platform Management: I managed and grew our social media accounts across Facebook, Instagram, TikTok, Twitter, and LinkedIn, creating high-quality, engaging content that resonates with our target audience.• Analytics and Trends: By monitoring social media metrics, I measured campaign success and adjusted strategies to maximize impact. I also stayed updated with social media trends and best practices, recommending new approaches to enhance our marketing efforts.• Community Management: I engaged with followers and customers, responding to inquiries and comments promptly, and fostering a supportive and interactive community.

At Do More Foundation Trust, I played a pivotal role in enhancing our public relations and social media presence. I cultivated strong relationships with media outlets and PR agencies, resulting in a 15% increase in media coverage. My press releases were particularly impactful, with one generating over R1m in PR value.• Press Release Impact: Crafted 14 press releases that communicated our organizational initiatives, significantly boosting our media presence.• Social Media Campaigns: Developed content for two advocacy campaigns, increasing our brand visibility and social media awareness by 15%.• Newsletter Management: Curated and composed content for seven monthly newsletters and three project newsletters, engaging thousands of stakeholders.• Fundraising Success: Raised funds equivalent to 4,000+ meals for disadvantaged children by creating compelling content for fundraising platforms like Global Giving and Donor See.

As a Virtual Assistant for the Property Magicians Podcast, I ensured seamless operations and high-quality content delivery. My efforts maintained our top 20 spot on iTunes in South Africa.• Podcast Management: Efficiently managed the uploading of 30+ podcasts on Podbean, ensuring 95% timely and accurate publication.• Guest Coordination: Scheduled 30+ guest interviews monthly, resulting in seamless coordination and high guest satisfaction.• Subscriber Engagement: Maintained effective communication with 300+ subscribers through newsletters and email management.• Website Enhancement: Uploaded 30+ blog posts and embedded podcast audio on the website, increasing site traffic by 10%.• Visual Design: Designed 40 visually appealing podcast images using Canva, boosting our brand identity.

At Outworx (Cision), I improved the accuracy of strategic insights through meticulous content creation and editing.• Media Reporting: Created 40+ short media reports daily, analyzing client companies across various media sources, contributing to decision-making effectiveness.• Content Accuracy: Proofread and edited 100+ reports monthly, ensuring 99% accuracy and adherence to company standards.

This is an 11-month course for carefully-selected aspiring social entrepreneurs. The SEP programme helps participants nurture the development of strong social businesses, helping them to proceed from an idea to business incubation or the start-up of their initiative.• Joined 60 other carefully selected aspiring entrepreneurs (in the concept phase of a social or environmental initiative) to nurture the development of businesses.• Proceeded to business incubation or start-up with my initiative, focusing on three core objectives: innovation, relevance, and sustainability (impact/financially).• Started with research: looked at my problem statement and begin to understand my beneficiaries.• Explored topics like: The Business Model Canvas; Legal Forms for Enterprises; and Profit vs. Purpose.• Got tips on pitching, understanding funders, start-up finance, and fundraising.• Learned to manage volunteers & teams and innovate within constrained environments.• Strategized around the social impact I’d like to have and learned to measure the impact.• Learned the basics of digital media management, communication, and branding.

The ACD Programme seeks to connect & equip young leaders already active and committed to the public good, with a toolkit for social change. In an environment that nurtures social, economic and political forces for community development, this is an entry-tier course that helps participants take their leadership skills to the next level.• Unlocked social activism • Developed personal leadership ability • Build community through understanding the power of collective consciousness and social capital • Grew capacity (skills and knowledge acquisition) to drive meaningful change in my life and the lives of others • Deepened understanding of the socio-political landscape of South Africa, and • Promote authenticity through the sharing and celebration of our identities and our stories • Developed critical thinking, pitching, project planning, pitching 101, social media for social change, making local government work, community mapping, public speaking

In my role at the Democracy Development Programme, I drove significant increases in engagement and following through strategic content creation and website enhancements.• Social Media Growth: Spearheaded the creation of captivating content, driving a 50% increase in engagement and a 40% increase in following.• Website Revamp: Led a website revamp initiative, improving Average Engagement Time Per Session by 7 minutes and reducing Bounce Rate by 4%.• Event Communication: Managed a database of over 4,000 subscribers, ensuring timely distribution of invites and reminders, enhancing attendee experience.• Branding and Marketing: Designed visually striking invitations and crafted compelling press releases, achieving a 50% increase in media coverage.• Mentorship: Mentored and supervised a team of 3 interns, fostering their professional growth while contributing to the organization's communication goals and operational efficiency.

As a Bookseller at Bargain Books, I ensured a positive customer experience and contributed to efficient store operations.• Customer Service: Assisted an average of 50 customers daily, providing a friendly and helpful experience.• Store Management: Maintained store cleanliness and organization, contributing to an engaging shopping environment.• Inventory and Sales: Supported stock management initiatives, reducing shrinkage by 10%, and effectively upsold and cross-sold products.• Training and mentorship: Provided guidance and training to 7 team members, contributing to overall team performance and customer satisfaction.

During my internship at Independent Media, I gained valuable insights into news reporting and content creation.• Interviewing and Reporting: Conducted over 100 interviews, resulting in well-rounded news stories.• Article Writing: Wrote 150+ published articles across various styles, showcasing my adaptability and storytelling proficiency.• Research and Editing: Provided depth to news reports through thorough research and ensured accuracy through meticulous proofreading and editing.