Brandon Lutz Email & Phone Number

Amsterdam, NH, NL

Amsterdam, North Holland, Netherlands

Lead the global above-the-line media strategy for Miro, focusing on growth marketing and brand uplift in the B2B SaaS space to grow customer acquisition and brand through the use of non-traditional or above the line marketing channels. This work includes:» Ability to scope and research the perspective media channels and how it can support our business and.

London, England, United Kingdom

» Activated 6 new advertising programs across audio, direct mail, OOH, and influencer marketing across the US to drive incremental user acquisition and engaged user growth generating over 19,800 incremental new users and generating over 30M in incremental monthly reach towards key audiences » Reduced creative development timelines by 50% from 16 for audio.

London, England, United Kingdom

» Managed team of 10 mid-level marketing and media executives with 3 media advertising agencies to drive over 5,435 quarterly incremental applications across 41 fulfillment centers across Germany, Italy, Spain, and France» Reduced cumulative radio media costs by 27% (1.1M EUR) through realigned buying strategy in Germany» Increased application output.

London, England Metropolitan Area

» Generated 4MM USD in sales pipeline and contributed to ±475K in closed pipeline via SEM, SEO, and email programs across all business segments» Overhauled German and French website and paid search localization strategies, increasing our YoY traffic by 45% and demo requests by 73%

County Dublin, Ireland

» Managed awareness, acquisition, and lifecycle programs in Germany, France, Netherlands, Switzerland, & Belgium with a total annual budget of over 25M USD including TV, audio, paid search, OOH, and direct mail.» Successfully planned and launched 40+ international marketing tests across offline & online, including paid search, direct mail, radio.

Austin, Texas Area

» Oversee marketing budget exceeding $20MM USD for omni-channel acquisition campaigns (Direct Mail, SEM, Email, Radio, TV) for 5 key European markets: Germany, Switzerland, France, Belgium & the Netherlands» Drove YoY SEM customer growth by 75% in Germany, 118% in France, and 167% in the Netherlands driven from online acquisition. » Planned and delivered.

Austin, Texas Area

» Assisted Marketing Manager for SMB International with launching offline radio and direct mail tests for key EMEA Markets (UK, DE, FR, NL)» Drove 66% YOY Growth in revenue goals driven from SEM initiatives in both the Netherlands and Germany and 251% revenue growth in France due to SEM » Executed B2B SEM strategy and optimization for over 14 key non-US.

Austin, Texas Area

» Lead in the creation and implementation of both organic and paid social campaigns with an annual budget of at least $2MM for the North America region surrounding 3 key IBM Analytics business solutions: IBM Cognos Analytics, Watson Analytics, and IBM SPSS» Plan, execute, and optimize with the assistance of agency partners display campaigns (both.

Austin, Texas Area

Accounts: New Mexico Tourism, Supreme Protein, Pursuit Rx, Dymatize Nutrition, Ole Smoky Moonshine, Sharpe Vision» Built over 14 plans over 6 clients in association with the Media Director for both online and offline media» Contacted vendors, collected rates on various platforms and negotiated for rates and added value pieces » Scheduled and purchased.

Bachelors Of Science, Advertising

Activities and Societies: Phi Delta Theta, Order of Omega, Student Government, Texas Exes, Texas Interfraternity Council, Texas.

German Language And Political Science