Victoria Luu Email and Phone Number
Toronto, ON, CA
Victoria Luu's Location
Toronto, Ontario, Canada, Canada
Victoria Luu's Contact Details
Victoria Luu work email
- Valid
- Valid
Victoria Luu personal email
n/a
About Victoria Luu
Victoria is a multidisciplinary creative who specializes in B2C and B2B social media management, creative direction and graphic design.
Victoria Luu's Current Company Details
Victoria Luu Work Experience Details
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Social Media Manager, Global Social And InsightsLululemonToronto, On, Ca
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Social Media Manager & Creative ConsultantFreelance Aug 2019 - PresentBrand Development • Graphic Design • Social Media Marketing • Content Creation • Logo Creation • Packaging Design • Email Marketing • Content and E-commerce Photography• Leads art direction for brands through constructing brand guidelines (brand direction, logo creation, typography, colour palette, graphic elements, etc)•Develops graphics and copy for newsletters for email marketing•Designs and constructs packaging material for products • Strategizes social media calendar for clients and creates content with original photography, videography and graphics created in Illustrator, Photoshop, Premiere Pro, After Effects and Canva• Manages influencer and media outreach for clients (Online, Print, Broadcast, etc)Client Focus: Fashion, Lifestyle, Entertainment & Beauty
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Creative Lead (Social Media Manager)Academy Inc. Aug 2023 - PresentToronto, Ontario, CaCreative Direction • Social Media Management (B2B + B2C) • Content Creator Management • Content Creation • Copywriting • Client Relations• Manages social media strategy and leads creative direction for digital platforms Accounts: Saje Wellness, Wave -
Social Media Manager - CaFlutter International Jun 2023 - Jan 2024Dublin, IeB2C Social Media Management • Partnerships Social Strategy: MLSE, ORBR (Oracle Red Bull Racing) • Influencer Management • Community Management• Managed digital strategy for PokerStars CA -
Social Media And Content LeadTina Davies Professional Apr 2022 - May 2023Toronto, Canada, CaB2B Social Media Management • Content Creation • Graphic Design • Social Media Analysis • Macro Influencer Management • Copywriting • Video Editing • Event Planning• Manages all social media platforms including Instagram, TikTok, YouTube, Pinterest and Facebook • Strategizes monthly content calendar, incorporating viral and engaging trends as well as post-content analysis • Designs and constructs all social campaign content (still & motion)• Sources and coordinates with influencers for campaign UGC• Strategizes and coordinates IG and TikTok LIVE Shows -
Graphic Designer - MacThe Estée Lauder Companies Inc. Feb 2022 - Apr 2022New York, Ny, UsConstructed graphics for social content (grid assets & paid ads) in-store assets (signage and client materials) -
Public Relations Account Executive1Milk2Sugars Inc. Oct 2021 - Apr 2022Toronto, Ontario, CaPublic Relations • Influencer Management • Event Planning • Media Relations • Creative Strategy • Brand ManagementAccounts: Brooks Brothers, Herbivore Botanicals, Moon Juice, Bota Bota, Vinted, Dorel Home (CosmoLiving, Queer Eye Furniture, RealRooms), Eucerin, Lowe's/RONA, Trust Fund Beauty• Manages media and influencer relations for accounts• Writes and sends pitches on campaigns, product launches and events to North American media • Strategizes marketing campaigns (in-person, digital, etc) and works with third-parties (contractors, printing services, caterers, etc) to execute• Conceptualizes mailers and seeds to influencers with the use of Dovetale• Keeps clients up-to-date on performance through weekly and quarterly reporting• Monitors and tracks client coverage with Meltwater and MRP -
Social Media Marketing Manager & Graphic DesignerHoney May 2020 - Oct 2021Toronto, Ontario, CaContent Creation • Social Media Management (Instagram, Facebook, Twitter, Pinterest) • Community Management • Digital Marketing • Influencer Management • Email Marketing • E-commerce Photography • Brand ManagementFull-time: Jul 2020-Mar 2021, Freelance: Mar 2021-Oct 2021• Social Media: Strategized and created Social Calendar to maintain brand story through content creation (PS/IL/IND/Canva)• Community Management: managed online community through constant communications on social platforms• Influencer Relations: Revamped influencer program to bring diversity/inclusivity; conceptualizes influencer campaigns to increase e-commerce/social awareness• Reporting: Led social media report meetings weekly to all internal teams on KPI analysis• Newsletter Marketing: Developed story-telling and graphics for weekly newsletters• E-commerce: Photographed and edited product shots; manages Shopify inventory -
Public Relations InternZoï Agency Sep 2019 - Sep 2020Montreal, Qc, CaStrategy • Influencer Marketing • Media Relations • Graphic Design• Assisted in launches/mailers for beauty & fashion accounts • Constructed and introduced Automatic Clipping Template to speed reporting process• Introduced the Events Tracker to prevent conflict of host date for media events• Pitched to media product launches/campaigns/events• Tracked and updated clients of digital and print media coverage -
Client AdvisorLouis Vuitton Jun 2019 - Jun 2020Paris, FrClient Relations • Luxury Sales •Drove consistent sales through client appointments with integration of social outlets (Wechat, Instagram)•Contributed to stores’ competitive monthly goals, fulfilled client VOICE survey quota, converted clients to $10K spend -
Fashion Department Intern - MarketingHudson'S Bay Company Mar 2019 - Sep 2019New York, New York, UsStrategy • Trend Analysis • Art Direction The Room, Hudson's Bay, Saks Fifth Avenue • Worked alongside Fashion Director to bring newness through educating all banners of upcoming trends and news in the fashion industry through the creation of presentations and directive decks, using PowerPoint and InDesign and trend analysis tools such as WGSN and Trendalytics• Contributed in the conceptualization and roll-out of The Nostalgia Project (2020) through strategizing marketing, production and event plans• Contributed to the creation of seasonal campaigns and e-commerce marketing (Fall 50 Campaign, The Design Edit, etc) through assisting in art direction and styling• Used InDesign and Photoshop to create Trend Analyses, Buying Directives, E-Commerce Projects and Store Expansion decks for the buying, marketing and e-commerce dept. (TR Vancouver Expansion, Men’s All-Cities SS20 Recap, CFD 2019, Copenhagen Market Review, etc) -
Showroom Assistant - WholesaleZimmermann Jul 2019 - Aug 2019Rosebery, Nsw, AuBuyer Relations • Showroom Management •Worked alongside Account Executives (Wholesale) to introduce the Resort 2020 line to buyers•Responsible for visual merchandising and presentation of showroom for vendor appointments•Styled runway looks on models to showcase to assist in selling process to buyers•Used JOOR to fulfil PO orders -
Sales SpecialistSmcp – Sandro, Maje, Claudie Pierlot, De Fursac May 2018 - Jun 201975001, Paris, Fr•Contributed to resetting store visual merchandising and layout bi-weekly•Responsible for tracking store’s performance by constructing daily EOD and cash reports •Consistently set appointments, updated WeChat platform, and sent weekly follow-up texts to maintain client book -
Showroom Assistant - WholesaleMichael Kors Nov 2017 - Nov 2018New York, New York, UsBuyer Relations • Showroom Management • Merchandising •Photographed, styled and constructed SS2018 & FW2018 buy-packs for merchants through market•Fulfilled PO’s using JOOR while using product knowledge to succeed vendor’s open-to-buys •Used Excel to track inventory by creating photo-packs & LTS sheets for Buying and Sales Team to review and confirm sell-through for weekly meeting results• Responsible for visual merchandising and presentation of showroom for vendor appointments -
Ladieswear & Handbags Buying InternHudson'S Bay Company Apr 2017 - Sep 2018New York, New York, UsVendor Relations • Sales Analysis • Strategy• Used pivot tables and planning metrics to construct trend, vendor and sales analyses for buyers to review and prepare prior to vendor meetings•Used InDesign and Powerpoint to strategize Holiday Gifting (2018) and Spring (2019) Activation• Used Excel to construct buy sheets and PO’s for buyers to fulfil orders promptly to season• Updated dept. of trends quarterly by constructing trend analyses and competitive shop reports• Strategized case study to increase HBC foot-traffic, implementing new technologies
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Lead Art Direction InternCanada Fashion Group Inc. Apr 2017 - Oct 2017Concord, Ontario, CaEvent Planning • Content Creation• Liaison between the board members of the CFG and two interns to spearhead the creation of the Canada 150 runway presentation that showcased 25+ Canadian designers at Toronto Men’s Fashion Week• Constructed the main-frame of the show, through research and content creation• Used Photoshop to design and create digital production elements to enhance the presentation
Victoria Luu Skills
Public Speaking
Customer Service
Teamwork
Communication
Microsoft Office
Leadership
Powerpoint
Microsoft Word
Microsoft Excel
Adobe Photoshop
Industrial Sewing
Pattern Drafting
Adobe Illustrator
Retail
Fashion
Sales
Public Relations
Interview Skills
Social Media Marketing
Social Media
Planning
Styling
Trend Analysis
Merchandising
Visual Merchandising
Negotiation
Marketing
Art Direction
Administrative Assistance
Luxury Goods
Search Engine Optimization
Retail Sales
Graphic Design
Content Strategy
Advertising
Cascading Style Sheets
Adobe Indesign
Time Management
Client Relations
Allocations
Digital Communication
Brand Marketing
Victoria Luu Education Details
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Ryerson UniversityMinor In Retail Management (Buying/Planning) -
William Lyon Mackenzie Collegiate Institute
Frequently Asked Questions about Victoria Luu
What company does Victoria Luu work for?
Victoria Luu works for Lululemon
What is Victoria Luu's role at the current company?
Victoria Luu's current role is Social Media Manager, Global Social and Insights.
What is Victoria Luu's email address?
Victoria Luu's email address is vi****@****live.ca
What schools did Victoria Luu attend?
Victoria Luu attended Ryerson University, William Lyon Mackenzie Collegiate Institute.
What are some of Victoria Luu's interests?
Victoria Luu has interest in Visual Arts, Fashion And Apparel.
What skills is Victoria Luu known for?
Victoria Luu has skills like Public Speaking, Customer Service, Teamwork, Communication, Microsoft Office, Leadership, Powerpoint, Microsoft Word, Microsoft Excel, Adobe Photoshop, Industrial Sewing, Pattern Drafting.
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