Luud Van Den Broek Email & Phone Number

North Brabant, Netherlands

Den Bosch

As a project manager, I am responsible for the development of various web applications and (online) B2B and B2C marketing campaigns for a broad portfolio of clients such as Mars, Darling Ingredients, Excluton, and Royal Swinkels.

Den Bosch

Veghel, Provincie Noord-Brabant, Nederland

After my Masters in media innovation I started in the promotion management team of EMTÉ Supermarkten. Within the team of six others I am responsible for:- Coordination and compilation of the display promotion plan- Coordination and organisation of promotional product photography- Coordination and compilation of Point-of-Sale materials- Copywriting folder expressions- Checking print samples (circulation 1.5 million) This is a temporary job due to acquisition by Jumbo Supermarkten.Expected end-date: 31-03-2019

Best

Nestinox is a specialist and partner in Stainless Steel Fasteners since 1979. The family owned company is active in the Netherlands, Belgium, Germany and the rest of Europe. Nestinox has 7 principles (Partnership, Parts, Performance, Packaging, Profit, People and Planet) to create a perfect fit within all companies. As partners we want to achieve the same goal: a profitable relationship for all parties. Therefore we chose our suppliers strictly, check our incoming and outgoing products so we can insure high quality, pack and deliver the way you want and handle Total Cost of Ownership so there won’t be any surprises at the end.Our experts will be happy to fulfill your needs.We link perfectly!-As Marketing Coordinator I worked very closely with the sales team and managing board. I am among other things responsible for e-mail marketing, Social Media, fairs, websites (SEA/SEO) and internal presentations.

Eindhoven Area, Netherlands

My final assignment as a student was the most instructive. Because I did my first internship at a start-up, what was very instructive already, I wanted to do my other internship at a big company. Eventually that big company became Philips (Design). My assignment was about a concept for pregnant women. It was a very good concept, the only thing was that there was no business model behind it. It became my innovation assignment to create a business model so the concept could be launched. Therefore I went through the innovation cycle: Problem Finding, Ideation, Concepting and Implementation. Besides doing research about pregnancy and giving birth I also analyzed a lot of business model theories, and came to the conclusion that I had to create a new business model design, because of the complicated structure of the eco-system.This internship was meant to be 100% thesis, but when I had some spare time I attended workshops or presentations given at Philips. For example the 90 years of Philips Design workshop, where we worked together with The Red Cross to create innovations for Mother and Childcare and Data Management. I think this was one of the best experiences I’ve had.

After my internship I was hired as a marketing member for Soccermoves. I designed posters, advertisements and a promovideo.

Soccermoves is an online soccerplatform that connects your soccermatch with the world wide web. Though the app people can send live scores, comments and even live video to the TV screens in the canteen or the website of the club.I started at Soccermoves with no Photoshop skills at all. But instead of saying I can’t do it I watched tutorials, practiced and practiced. Eventually I was making banners, posters, brochures and even movies. This was the cooperative part of my internship, the other part was for my study. Therefore I worked through the Innovation Cycle created by a couple of our teachers (http://www.openinnovation.eu/29-04-2013/the-golden-circle-of-innovation/). I discovered that the online football platform missed a trigger for users. I did my research and developed a plan where gamification was used as trigger.

Master Of Arts - Ma, Media Innovation

A one year Master focusing on transmedia storytelling,semiotics,VR/AR,trendsinconsumer behaviour, strategy, media development.

Bachelor’S Degree, Business Innovation

Activities and Societies: Internship @ Soccermoves BV / Minor Branding @ Avans Hogeschool Breda / Graduation internship @ Philips DesignAs.

Minor Branding

I choose the Minor Branding because I was interested in the stories behind brands. I wanted to know how to build a strong brand and how.

Havo

8, Basischool