Johnathon Luu Email & Phone Number

Toronto, Ontario, Canada

Social Strategist for Corus's Entertainment & Kids portfolio (YTV, STACKTV, Treehouse & History Channel)Budgeting and developing both paid and organic social strategies across each brands on various platforms (Facebook, Instagram, Twitter, TikTok, and SnapChat).Developing and managing the execution of consumer marketing & social media strategies and campaigns to promote STACKTV and drive product subscriptions. Launching STACKTV's first social handles. Collaborating with cross-function teams to promote various marketing priorities for linear/on-air programs for YTV, Treehouse, and History Channel. Meanwhile curating an organic strategy as well as execution of evergreen editorial content across each respective brands. Launching YTV's TikTok account, growing it to 100k+ followers less than one year being live. Working with external partners to learn trends and social best practices on their respective platforms.

Toronto, Ontario, Canada

• Managed paid social activities for brands including Scotiabankand Arterra Wines.• Lead brainstorming sessions with digital activation and clientservice teams to propose and implement innovative socialcomponents which aided the clients in reaching their overallbusiness goals.• Provided media plans and recommendations to the client, withrobust strategies and tactics for paid social activities acrossFacebook, Instagram, Pinterest and Twitter.• Closely monitored the campaigns to gauge the dailyperformance and making the necessary optimizations to ensureKPIs were met.• Well-versed in inputting on Prisma and coordinating with thefinance team to facilitate accurate financial billings to theclient.• Maintained strong relationships with clients, internalstakeholders and planners to ensure all deliverables were met in atimely and efficient manner.• Organized weekly discussions with media vendors fromFacebook, Pinterest, LinkedIn, etc. regarding the latest mediatrends and new technologies to be adopted in paid social

Support Canada’s Most Watched NetworkManage highly detailed workback schedules for CTV’s priority shows and Bell Media Original Productions, to ensure on-brand execution of campaign deliverables including on-air, digital, social, out of home, and radioManage Social Media editorial calendar and build optimized targeted paid campaigns for social, focused on driving linear channel tune-in, traffic to digital properties, and strong community engagementCommunity management and social listening on all CTV social accounts (CTV, The Amazing Race Canada, Love Island CTV, The MasterChef Canada, Transplant) to build engaged audiencesCompetitive analysis and monthly analytics reports to identify trends and the best performing tactics, to generate innovative and high-quality social content Brief, request, and work with internal partners, to successfully execute coordinated, cohesive marketing activities across all Bell Media platforms

Toronto

Working on various Brand Partnership campaigns/activations alongside Bell Media brands such as CTV, Much, MTV Canada, The Marilyn Denise Show, etalk, The Social, and Your Morning. Providing brainstorming and execution support through digital and social media marketing ideas on various brand partnership campaignsCreating post analytic reports using Facebook, Twitter, and Sysomos Analytics to encapsulate campaigns performances to deliver to client Researching industry landscape and the evolving insights of the various social media platforms in order to make a greater impact on brands’ target audience

Toronto, Ontario, Canada

Producing and content creating for digital/social platforms that have resulted to several viral contents. Resulting to over millions of views and garnering over 100K followers across various platforms. Implemented individualised social media plans for various videos released on our YouTube channel which has garnered over 11,000 subscribers and nearly 3,000,000 views

Toronto, Canada Area

Experiential Marketing working with various accounts such as Diageo, Sleeman, and CBCWorking alongside with other brand ambassadors and managers in a team environment to execute activations to increase brand awareness and sales.

Toronto, Ontario, Canada

Main objective was to integrate Red Bull through the planning and execution of marketing activations, initiatives, and projects that are aimed at our target markets.Working with various local and international groups from student bodies, to influencers, sports and e-sports.

Toronto, Canada Area

Surveyed and analyzed market sales in Japan Tobacco International (JTI) retail accounts Planned industry events for bars and nightclub staff members with 300+ attendees to educate them about JTI product lines Organized various activations such as mystery shopper programs, virtually reality, educational programs, and charity golf tournaments

Toronto, Canada Area

Managing and training all bartenders and barbacks to increase customer experience Measuring and weighing liquor inventory on a weekly basis to ensure that sales match the inventory by using Excel

Toronto, Ontario, Canada

Mississauga

Toronto, Ontario, Canada

Toronto, Canada Area

Honours Bachelor Of Science, Genetics And Biotechnology

Activities and Societies: Sigma Chi Fraternity- Executive member and Philanthropy Chair

Post Graduate Diploma, Sports And Event Marketing

Activities and Societies: Varsity Volleyball Team