Luuk De Werd Email & Phone Number

Netherlands

Amsterdam, North Holland, Netherlands

As the co-owner of Komoni Amsterdam, I’m passionate about blending creativity with business strategy. After two decades of experience in the corporate world, I’ve transitioned into entrepreneurship, where I now focus on growing Komoni Amsterdam, a company that designs and produces unique notebooks and postcards.I’m committed to driving innovation and expanding our international reach while maintaining a strong focus on quality and design. Working alongside my partner Justin, we aim to… Show more As the co-owner of Komoni Amsterdam, I’m passionate about blending creativity with business strategy. After two decades of experience in the corporate world, I’ve transitioned into entrepreneurship, where I now focus on growing Komoni Amsterdam, a company that designs and produces unique notebooks and postcards.I’m committed to driving innovation and expanding our international reach while maintaining a strong focus on quality and design. Working alongside my partner Justin, we aim to inspire through our products and leave a lasting impression on our customers worldwide.Feel free to connect if you're interested in collaborations, partnerships, or simply want to chat about entrepreneurship and creativity in business! Show less

Netherlands

Responsible for the performance and maintenance of the www.samsung.nl and www.samsung.be e-commerce (D2C) website, processing 9-digit revenue on our platform.Main achievements:- Increased revenue through our platform, as part of Samsung Global Strategic Pillar to grow our D2C channel (+11%)- Increased NPS on website experience (+34,5P)- Designing and executing on a new organization structure that set us up for future growth (incl HR approval).- Securing extra budget… Show more Responsible for the performance and maintenance of the www.samsung.nl and www.samsung.be e-commerce (D2C) website, processing 9-digit revenue on our platform.Main achievements:- Increased revenue through our platform, as part of Samsung Global Strategic Pillar to grow our D2C channel (+11%)- Increased NPS on website experience (+34,5P)- Designing and executing on a new organization structure that set us up for future growth (incl HR approval).- Securing extra budget growth for platform stability and UX improvement (+31%).Leading 4 teams with +35 FTE including web development, UX/UI, content publishing, campaign management, business analysts, SEO. Show less

Hoofddorp, North Holland, Netherlands

- Responsible for defining and implementing the Digital Data Strategy, as part of the Global Digital Transformation within FedEx. - Creating connected journeys through data for product and marketing.- Selection, purchase, implementation and roll out of new dashboard tool (Tableau).- Setup new reporting ranging from VP level down to teamlevel. - Resulting in one single view of OKR's across 300+ FTE department. - Improved data literacy in teams and uplift in AB tests of 77% in… Show more - Responsible for defining and implementing the Digital Data Strategy, as part of the Global Digital Transformation within FedEx. - Creating connected journeys through data for product and marketing.- Selection, purchase, implementation and roll out of new dashboard tool (Tableau).- Setup new reporting ranging from VP level down to teamlevel. - Resulting in one single view of OKR's across 300+ FTE department. - Improved data literacy in teams and uplift in AB tests of 77% in 1 year.- Leading team of 14 FTE. Show less

Hoofddorp

- Responsible for the overall performance of the Fedex.com International Website and Mobile App. As well as the Data, Content, online marketing and eCommerce domains for FedEx Express (EU/APAC/MEISA). - Result to highlight is the launch of 4 new content initiatives, leading to a 3% reduction in calls and uplift of 12% in online customer registrations.- Leading 9 teams (80 FTE).

Hoofddorp

- Responsible for the implementation of the new UX design of FedEx.com.- Growing and improving the content platform (AEM).- Improving agile ways of working; setting up new scrum teams and AB testing processes. Leading change management for the TNT to FedEx integration.- Main accomplishment was the successful migration towards a new UI for the international FedEx.com website (+35 countries).- Leading 3 teams (18 FTE).

Amsterdam En Omgeving, Nederland

Member of the Experimentation & Optimization commission.

Hoofddorp

- Responsible for the Track & Trace of TNT globally (web and app).- Complete new UI redesign & rebuild of front-end and API's.- Main accomplishment is improvement of task completion rate by +122%, leading to 3.5M euro cost saving in our call centers.- Leading scrum team of 8 FTE.

Hoofddorp, North Holland, Netherlands

- Responsible for building a new team of data analysts and user researchers. Hiring 10 new specialists.- Implemented improved and missing data tracking, NPS score, user feedback options and executing usability testing.- Implementation of new OKR's, including NPS, which lead to +25% revenue and smooth migration of old legacy shipping tools. - Team of 10 FTE.

Hoofddorp

Responsible for setting up and running the conversion optimization program within Sanoma (comparison websites).- Resulting in +56% uplift in conversions.

Rijswijk

Responsible for launching the first mobile version of TUI.nl.- Result was +114% uplift in mobile bookings.

Amsterdam Area, Netherlands

Responsible for IT development, marketing and customer service.- Growing the online bookings of travels with 177% (citytrips and package deals)- Growing the advertisement income with 33% (content websites)

- AddMissions- Callas Group- Cosmos Tours