Victoria Lu Email & Phone Number

Berkeley, Ca, Us

Leading business development team to launch the Porte Impact Accelerator - an online mentorship program that pairs top youth leaders with other students to launch social impact projects.

Creating content accumulating 20,000,000+ views and building 25,000+ following to help the app reach 100K+ downloads

Building UGC & content strategy consulting business, $30K+ in revenue. View my project portfolio: https://readymag.website/u225639410/4872793/

Developed a comprehensive user acquisition campaign for DoorDash's North Californian Market Growth team. Lead a team of 12 digital marketing consultants to conduct market research, data analysis, large-scale campus events, and viral social media campaigning, accumulating 800,000+ views on social media and significant success in growing order volume. Helped design a survey with 600+ respondents, applying k-clustering for precise market segmentation, and conducting A/B testing to optimize pricing strategies for maximum impact on college consumers.

Lead business development team to build 12-month go-to market strategy with managing directors for a new product launch. Achieved 55% increase in lead generation by implementing a targeted social media outreach strategy, resulting in a 6% conversion rate increase. Designed marketing campaigns to broaden consumer demographic, drive sales, and increase online engagement.

Berkeley, California, United States

Maintained AFX's digital presence by creating digital media events on Instagram,Facebook, Tiktok and Youtube to promote events. Organized outreach with 500+ active members of the dance community.

Generated creative Instagram posts for Fall 2021 Semester leading to 136% increase in impressions, 120% increase in website taps and engagement with the organization.

Created a holistic marketing campaign with 110k+ total impressions to drive traffic to the Live Events feed. Filmed and produced video content to educate students about the Spotify Live Events feature including product tutorials and user interviews. Managed ambassador social media channels with a 123.4k+ following, averaging 27.4k+ impressions per week.

Worked on crowdfunding projects supporting student organizations. Created Berkeley's Giving Tuesday crowdfunding videos, leading to 16.6k+ Instagram impressions on @ucberkeley. Produced original social media content for CSP's Crowdfunding Reels.

Conducted outreach for partnership and sponsorship opportunities through pop-up events and social media marketing, leading to 200+ app signups and on-boarding 330+ Berkeley students to Pineapple’s network.

Pioneered a beta brand ambassador campaign to increase student sign-ups for Canva Pro. Managed 25 Canva brand ambassadors to produce weekly batches of trendy content, accumulating 181,000+ total impressions, 100+ ambassador sign-ups and activating 600 Canva Pro codes. Implemented SEO analysis, email marketing and A/B testing to optimize social media performance. Presented comprehensive campaign analysis and recommendations to Canva’s Global Education team.

Established a TikTok marketing presence through content and persuasive copywriting for 22 posts. Produced 22 TikTok interviews driving 533,000+ views, leading to a 270% increase in TikTok following. Optimized SEO data and key hashtags to build brand awareness, driving 586,000+ views on Instagram Reels.

Helped conduct research on latest trends and updates in the NFT, blockchain and Web3 space as a marketing intern. Managed articles and blog posts.

Main researcher in "Pandemic Visualizations," data analysis project visualizing the determinants ofCOVID-19 vaccine acceptance in the U.S. Presented results about the effects of age-group as a social determinant of vaccine hesitancy to 70+ students, mentors and researchers within PCS.

Lead research, networking and communication with 11 local charities highlighting financial need for youth programming to youth. Helped repurpose social media strategy on @ypcwestvan, attracting 120+ student engagement to YPC’s philanthropic mission and crowdsourcing $11,700 in funds to be granted to local charities in need.

Media Studies And Data Science

Level: Junior

High School Diploma

IB Diploma Graduate

High School Diploma, 43/45

Activities and Societies: IB History (7) Philosophy HL (7) English Literature HL (7) Biology SL (7) French B (7) Math Analysis SL (6) TOK.