- Part of the founding team- Designed the flagship product from concept to commercialization and communicated with multiple factories to ensure smooth manufacturing operations- Successfully brought down product cost by over 32% through design optimization over 1 product development cycle - Led supplier evaluation and selection by visiting factories in China and coordinating with plant managers to gauge ability to meet company expectations- Negotiated with suppliers to achieve better financing terms (4 month line of credit), lead times (reduced from 4 weeks to 1 week by asking them to hold inventory), created unified product quality and testing standards and structured the contracts such that they can be enforced effectively- Designed beautiful low-cost packaging to make sure the brand is well represented and create a positive experience during unpacking- Created photorealistic product renders for marketing material (using KeyShot)- Met customers from the target market and develop a detailed conversation with them about current solutions and potential product niches- Developed product progression pathways to allow expansion of product line with minimal expenditure on additional tooling and R&D- Designed and fabricated tooling required for assembly of products in-house- Developed custom manufacturing processes to allow rapid assembly of critical components and allow implementation of otherwise cost-prohibitive features- Provided major input for design of electronic control system- Made important contributions to the MCU firmware to allow the chip to operate at 6 times lower power consumption levels and increased standby time

- Participate and lead brainstorming sessions to identify potential products and markets- Develop concept designs and research technical solutions- Create 3D CAD documents of the designs to send to suppliers- Stress test (FEA) / Design for Manufacture (DFM) / Design for Assembly (DFA) optimizations of the product parts- Communicate with factories to make design optimizations based on supplier specific manufacturing parameters- Electronic hardware prototyping for new products- Firmware programming to test out different designs