Weiyu Lu Email & Phone Number

Taipei, Tw

Taipei, Taipei City, Taiwan

One of the Most Prominent Ride-hailing & Transport Platforms with 1 million+ MAU. An Affiliate of LINE Group.- Led the platform strategy, roadmap development, and new product growth initiatives. Collaborated with cross-functional product managers to integrate user insights from multiple product lines.- Launched the homepage and trip management page—increased traffic to new service.- Built new payment and coupon features and apply to other 3 product lines to improve conversion rate.

Taipei City, Taiwan

- Product owner of Mobility, including TAXI and airport shuttle services. This includes new services development, product strategy, competitor analysis, roadmap, market research, and leading and coordinating with the marketing and operation team.- Launched on-demand airport pick-up services from 0 to 1, including online to offline service planning, strategy, and go-to-market plan. Redesigned the airport shuttle product. Boost conversion and order.- Initiated a surge price model with the data team and a new TAXI dispatch system. Boosted peak-time matching rates and reduced passenger wait time.- Introduced new taxi types with the driver product manager to expand new user demand. Rolled out new platform policies and features to decrease post-driver arrival cancellations with the operation team.- Rolled out a new payment method with LINE Bank to enrol new users by partnering with the LINE ecosystem.

台灣 Taipei City 臺灣省

- The product owner of the CRM team. Planned and executed the roadmap. Boost the CRM ROAS 1.7 times.- Integrated the CRM system with 3rd party, including LINE account, email, app notification, and SMS. Initiated new projects for user activation. Analyzed web & app user behavior. Familiar with MySQL, Google Analytics, Firebase, and BI dashboards.- Renewed member gain member features to boost campaign revenue 3 times more than last year and rebuilt the App & web user center to grow PV by 28%.- Rolled out features with new personalized recommendation models to increase revenue by 6%.- Held Scrum team and training PM newbies. Implemented new Agile and project management tools.

台灣 台北市

- Built customer-centered strategies for 9 startups from Asia and the U.S. , launched products on the crowdfunding platform and raised 25 million NTD in total.- Implemented quantitative user research and competitor analysis, determining product position and pricing model.- Built and optimized campaign site with designers and engineers, achieved 90% higher revenue than average, and stimulated the conversion rate of visitors to purchase 2 times higher than other sites.- Responsible for content marketing and paid media strategy, boosted campaign ROAS (Return on Ad Spending) and lowered cost-per-lead.- Coordinated front-end and back-end resources for clients, including marketing, logistic, customer service.

台灣 台北市

- Launched new APP features in Taiwan and localized to other markets, such as Singapore, Malaysia, Korea, Indonesia, worked closely with the product team to complete UAT testing and optimized features.- Led the local marketing team and responsible for APP user acquisition, brand strategy, and budget-controlled.- Implemented A/B testing and marketing plan, new user increased 17% than last year with the same budget.- Developed new marketing channels and partnership, make organic installations year-of-year grew 30%.- Renewed paid media strategy and increased 50% paid advertisement click-through rate than last year.

● Co-lead marketing campaigns with the other Asia marketing team, including Singapore, Indonesia, Japan, Korea, and the Hong Kong office.● Implemented in-app campaigns for pay user conversion and drove sales growth 3 times than last year.● Built content strategy to increased user activation, the key feature activation rate increased 4 times.

台灣 台北市

1. Responsible for produced Daily global news video and motion graphic videos.2. Chose the video topic, collected materials, wrote the script, made graphics and charts, edited all of the materials into 2 minutes video.3. The average views of the videos increased 22% than last season.

台灣 台北市

1. Planned Oversea Volunteer product and talent recruitment marketing strategy and educated local office members, 2. Designed product packaging and visual, including poster, FB post template, ppt.3. Managed product Facebook fan page. The reach number grew 20% than last year.

台灣 台北市

1. Managed an official fan page. Approaching Number growth 38%, Interactive Number growth 100%, Net like Number growth 100% than last year.2. Led 15 members to prepare the Youth Speak Forum, including 3 middle size event and 1 main forum. Successfully attracted 800 delegates. 3. Approached almost 110,000 people during promoting this campaign.

台灣 新北市

學士, 不動產與城鄉環境學系

Activities and Societies: 學生會 AIESEC

Education record

Activities and Societies: 學生會