Toronto Flagship Store

Adroitsy provides high-quality, smart, and reliable toys that help ease the personal comfortable levels of individuals with social, communication, and behavioral challenges. 25% of net profits will be donated to Autism Research Institute or Center for ADHD Awareness (CADDAC).

Toronto Flagship

• Initiate various digital marketing strategies to substantially increase store productivity and repeat clientele; Achieved 33% conversional rate through inbound marketing on RedBook platform;• Assist clients with styling selections and product purchases through virtual events; Expanded client geographic base to Manitoba, Alberta, and British Columbia during COVID lockdown;• Create seamless shopping experience by implementing Omni-channel marketing strategies via various online/ offline tools, such as Hubspot, the RedBook, Wechat, etc.

• Awarded “MVP” after 2 months of joining the team for going above and beyond• Outbound B2B SaaS customer acquisition in the Healthcare sector – convinced on average 5% cold prospects to book a product demo through cold calling• Customer success – educated and demonstrated product information to newly-onboarded users; analyzed user activities through Google Analytics and Hubspot Analytics to constantly remodel company’s product focus and marketing position• Inbound marketing – landing page design, lead nurturing campaign content creation, social media marketing; overhauled email campaigns through continual A/B tests; top performing emails achieved 28.57% CTR and 25.93% open rate

• Collaborated with a team of 6 members from 5 countries spread across 3 continents on an international market expansion project and delivered 600 hours of consulting expertise• Applied multiple analytical approaches and marketing tools to analyze country specific consumer behaviors and preferences, identified growth opportunities, and designed specific market campaigns

• Led an executive team of 15 members for the "National Hotels Star Rating" program by organizing meetings and delegating workload during a 6-month period; successfully maintained the 5-star rank for the years 2014 to 2017• Proposed and reintroduced the "InTouch V3" (a guest connection application) for the property in 2013that saved 15 hour of staff time per day and increased consistency in customer communication• Awarded "Employee of the Month" 2 times for going above and beyond to support hotel special events and promotions outside the role and regular working hours• Recruited and selected for excellent English verbal communication skills to provide interpretation forExecutive's public speech in front of 200 people

• Former known as Aurora Resort & Spa• Initiated a series of advertising plans for hotel's newly opened Spa in Asian market (Japan, Taiwan,Mainland China) and in Russia by designing and implementing market-specific print ads, bringing new sales accounts from major Tour Agents within 1 month• Collaborated in marketing team of 3; creation of content and distribution through hotel official website, Facebook page, and Trip Advisor page, that raised hotel brand awareness and increased reservation inquiries; digital marketing effort contributed to an increased occupancy rate by 20% in 2012• Audited employees' payroll in the first 2 months, researched and recommended a new fingerprint time clock that increased the accuracy of paycheques, cut outsourcing payroll expense entirely, and improved efficiency of the accounting department