Luz Adriana A. Gomez Email and Phone Number

Responsible for coordinating Infrastructure & Security marketing and communication strategy for Latin America and direct support to NOLA's sales team on marketing for Communication & Security Solutions. Further coordination and implementation of regional events to specific industry segments, while maintaining close communication with strategic partners.Selected Contributions: Manage and execute regional events in collaboration with key partners (Co-Marketing) Maintain strong relationship with different manufacturers to support programs and activities Coordinate marketing initiatives for Central America and Caribbean Manage and implement Company’s corporate image and brand for CALA region Organize and carry out all Webinars for all business units in Latin America Coordination of Social Media platforms to Latin America of all business units. Supported global programs for Electrical & Electronic Solutions and Utility Power Solutions

Created Lead Generation Program and supported new Spanish web site development. Coordinated corporate marketing strategies (internal and external marketing, branding, corporate relations marketing with customers and manufacturers) and Identified and closed new alliances with strategic manufacturers for collaboration on events and webinarsSelected Contributions: Administered and controlled marketing budget and COOPs from different manufacturers. Managed, coordinated and created internal and external marketing campaigns within the region to promote products and services through print and digital media contents. Improved and increased company footprint in Latin America through increased brand awareness and industry activities.

Coordinated corporate marketing strategies (internal and external marketing, branding, corporate relations marketing with customers and manufacturers) and programed, coordinated and managed company events and participation on the main Security Industry shows in Latin America and the Caribbean.Selected Contributions: Administered and controlled marketing budget and COOPs from different manufacturers. Managed, updated and developed social media communication in direct support to sales objectives (web site, product catalog, social network and email marketing tools). Managed and protected the correct use of the company’s corporate image and identity.

Responsible for managing internal and external communication in the Association to keep members informed with all institutional and electronic security industry issues,Coordinate and execute marketing strategies through different face-to-face and web campaigns both in the entity's information media and on social networks. I also channel public relations processes.Direct, coordinate and produce print media and digital media (collect information, develop content, coordinate its publication, distribution, and obtain feedback)Manage institutional websites.Community Manager. Responsible for creating, managing and posting on the entity's social networks: Facebook, Twitter, Linkedin, You Tube.Plan and direct the production and post-production of institutional and informative videos that support the organization's communication process. Conceptualize and develop audiovisual production scripts.Plan, carry out and evaluate events and fairs for ALAS members and other interest groups in the electronic security industry.Prepare the different programs and scripts: communication, national and international ceremonial and protocol, publications, etc. to facilitate the comprehensive communication process.Design and develop communication strategies to accompany the processes of continuous improvement and value generation (New technologies, Social Responsibility, Innovation, Knowledge Management, Information Technology, etc.).Identify and analyze communication needs, and formulate strategies and Solutions. Develop and execute annual communication plans.

Presentation of proposals, plans and projects for internal and external communication and marketing. Preparation and execution of the 2009-2010 Marketing Plan. Coordination, control and evaluation of the Organization's advertising and external communications campaigns. Realization of all designs and communication pieces for advertising and company guidelines in different media.Preparation and implementation of the 2010 Internal Communication Program. Carrying out campaigns for the permanent maintenance of a good organizational climate by the organization's target audiences. Use of all communication tools.Update all media. Ensure the correct use of business protocol to maintain an adequate corporate image among its different audiences. Manage PR. Maintain the relationship between the different media and the Organization. Represent the company in front of the entities and work groups assigned by the Directives.Coordinate and carry out all company events. Coordination, logistics and execution of internal and external events. Leader of the organization, logistics and participation in fairs and external events constituted by different entities such as Fenalco, Convention Bureau, among others.Coordinate and execute training programs for those linked (drivers) and employees of the organization. Ensure good relations between advisors and members (drivers/taxi drivers).Right hand of the president of the company. Planning and execution of strategies and campaigns to improve communication within the organization and with its different audiences. Implementation of assertive communication processes internally and externally.Preparation of the institutional newspaper: Define topics, investigate; writing, design and layout; coordination of printing and monthly distribution.

Support all activities that are part of the Company's Communications and Public Relations Coordination. In addition to leading the development and implementation of a practice project during the six months of work.Communications and Public Relations Coordination Intern at Industrias Haceb S.A., in charge of updating all the Company's internal means of communication. Preparation of press releases and bulletins.Management of the company's free press. Creation of content and graphic pieces for the dissemination of all corporate information. Coordination and production of corporate videos. Creation and execution of several internal campaigns.Support in the planning, logistics and execution of the fairs and corporate events in which Haceb participated (Colombiamoda, Expocamacol, Encuentro Universidad Empresa Estado, Feria Laboral Eafit, among others). Also logistics in the internal events of the Organization (meetings, contests, meetings).Internship project: Realization and execution of the Haceb Industries Public Relations Program in which I managed to improve relations between the organization's publics through various communication strategies.I replaced the vacations of the Communications and Public Relations Coordinator (my boss) where I was in charge of all her functions and responsibilities, as well as those of the Designer, the Communications assistant; in both with very good balance and very good results.

Bank Exchange Operations (reception of checks) from most banks in the city. Last position, responsibilities: Capture the account number and all the management conditions stipulated by the client of the bank to which it belongs, such as stamps before signature or dry, number of signatures, restriction of amounts to be transferred, among others. Verify that the bank management conditions agree with the physical document to establish the suitability of the information.Complementary activities: Member of the welfare committee. holding events and activities for employees.

Identification, audit and control in elections.In charge of registering citizens of a sector to vote in parliamentary elections.Coordinator of a voting station in two of the sectors of Medellín during electoral periods to elect parliamentarians, mayors, governors and president