Luz Ramirez Email & Phone Number

Los Angeles, Ca, Us

Los Angeles, Ca, Us

Building retention department by establishing company structure and process to develop a first-in-class CRM department focused on segmentation, automations and loyalty, driving a significant portion of the company's revenue and sustained growth.

Currently working with several mentees to move them forward towards their goals. We meet regularly to review career and business challenges and work together to find the best path forward. Mentees are also trained in career development and workplace management. I specialize in DTC marketing but also have expanded to diversity, equity, inclusion and mission.

New York, Ny, Us

Built the retention function with 4 hires that owned and specialized in email, automation, loyalty, and referrals.

New York, Ny, Us

Managed a team of associates through agile sprint planning and execution, working cross-functionally to hit quarterly engagement and sales goals.

New York, Ny, Us

Transformed email into the top acquisition and engagement channel through data-driven messaging at key points in the customer lifecycle. Ensured email channel adhered to messaging, cadence, testing, and reporting best practices. Managed two associates to ensure proper day-to-day execution of campaigns and provided career development guidance.

New York, New York, Us

Managed the Shop email and push marketing programs, which account for 30% of monthly revenue for our online and brick-and-mortar shops. Responsible for converting box subscribers into Shop customers through campaigns and triggers that meet brand and product requirements.Monitored and reported revenue, conversion, and engagement KPIs to stakeholders using them to improve current and future programs and develop our targeting strategy. Run monthly revenue projections making appropriate campaign optimizations. Coded and QA'd all Shop campaigns focusing on cross-platform compatibility, compliance with creative, legal, and partner requirements and fit of the Birchbox voice.

New York, New York, Us

Produced and QA’d emails for Birchbox, Birchbox Man, and Birchbox Canada.Managed the production, delivery, and reporting of 12 recurring emailsDeveloped an internal template library to modernize emails into a responsive, reusable format.

Manage all aspects of email marketing program including writing, design, coding and tracking of email stats.Implement and uphold email marketing standards to ensure compliance with laws.Set forth an email marketing plan to increase open, click-through, and page view rates. Manage email lists and ensure that database is scrubbed and complaint .Work with sales team to provide, engage, and qualify leads.Manage all lead reporting for email and blog marketing within Salesforce.Reboot and redesign company blog to pursue thought leader status in the medical field.Manage interns in the gathering of blog topics and interviews.Implement and manage blog schedule as it went from blog a month to 3 a week.Write digital marketing blog posts, and edit all posts for keywords, SEO, and brand appropriateness .Track blog stats and manage community.Work with marketing team to create copy for monthly marketing campaigns.Use Facebook, Twitter, and LinkedIn for research and campaign promotions.Serve as technical liaison for the marketing team, and email liaison for the entire company.

Independently planned and coordinated 30 tradeshow sponsorships a year. Researched and recommended shows to attend based on data gathered from past years. Negotiated sponsorship costs and maintained an up-to-date database of all show costs. Coordinated all show details as in hotel rooms, travel, booth logistics, giveaways, shipping, creation of collateral and the simplification of lead generation. Created and managed all pre- and post-show email campaigns through Salesforce.com and Eloqua. Aided my team in obtaining 30% of Marketing Inquries and a large part of MQLs which I recorded in Salesforce.com. Planned 20 large manager and interdepartmental meetings. Negotiated event space contracts and was able to get large discounts through industry connections. Coordinated flights and hotel rooms for all attendees. Ensured all meetings, met all technical requirements, and set up and tore down venues. Managed the invite list and assured that every attendee was comfortable through multi-day meetings. Coordinated all after-meeting dinners from contract to menu selection to room preparation.Aided in planning company-wide birthday parties. Created and managed an invite list consisting of 5000+ employees and clients through Eloqua. Worked with caters, entertainers, technical vendors, and was a liaison for press and special speakers.Coordinated an international President’s club trip for 40+ managers and top sales people. Created a strict budget, researched venues, and was able to successfully negotiate a reduced rate. Booked all transportation including international flights and airport and activity transportation. Created and maintained a yearly budget for all Marketing events. Was able to reduce event costs by about 30% through ample planning and negotiating with new vendors. Maintained the entire Marketing budget by giving Accounts Payable a monthly report of all credit card and account charges which included all details for every charge on the account.

Handled on average 45 calls a day from customers needing assistance troubleshooting issues with their phones and internet. These issues ranged from network to hardware issues. Closed 90% of my cases within the same day and I worked with the Network team to handle the more complex issues like fallen T1's and network outages.

Rochester, Ny, Us

Assisted the Director of Alumni Relations in the development of fundraising events, gift acquisitions, donor stewardship and annual gift giving.

Rochester, Ny, Us

Conducted research to come up with ideas for campus entertainment for various types of students. With a given budget I was able to create successful student life events including concerts, battle of the bands, dance parties and campus wide homecomings. Planned, coordinated and managed events from conception to completion with attendance from 20 to 4000 students.

Rochester, Ny, Us

Conducted research on popular alumni magazine topics and past editions of the magazine to gather a list of reader generating topics for the magazine. Performed interviews for articles and worked with a team to write all articles for the magazine. Also performed photography for all new graphic materials that were needed.Taught myself InDesign to design the entire 24 page alumni magazine. Used popular magazine techniques to ensure readability while also keeping the design light and fun.

Created surveys and employee feedback forms to identify internal employee needs.Worked with team to come up with ideas to improve company culture.Implemented the approved events and polled employees on their reactions these events. These events included yoga training, flex days, farmer markets and health awareness events.