As an experienced marketing and sales specialist with a concentration in brand loyalty, customer relationships, brand activation and public relations, I believe that all brands, regardless of the industry, have unique opportunities to connect with customers and ensure long-term relationships. Building off strong interpersonal connections, I am passionate about highlighting these attributes in strategic and creative ways, involving many stakeholders, to drive measurable results. My holistic vision and expertise in the acquisition/retention and loyalty processes allow me to think outside the box to develop uniquely customized marketing strategies.In this new era, personalized and digital brand loyalty strategies are key to guaranteeing customer preference, share of voice increase and a competitive brand positioning. My creative and forward-thinking mindset has allowed me to drive integrated brand activation strategies that connect diverse stakeholders with different goals, from product launches to loyalty-driven initiatives. I am an always-active spirit! A proud wife, mom, and global traveler, I enjoy learning about culinary arts, wine tasting, and staying physically fit with daily exercise by multiple methods.