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Mexico City, Mexico

Sydney, New South Wales, Australia

• Marketing was run globally for this architectural panel and lighting systems provider; I was recruited to build local marketing capability for Australia. Working closely with the CEO, I was accountable for developing.
• Working with the CEO to develop the marketing strategy, budget and business plans.
• Developing and executing direct marketing strategies.
• Preparing marketing content for segmented email marketing.
• Building, cleaning and segmenting the marketing database.
• Completing market research using BCI, Cordell, Estimate One and Bid Contender.

Sydney, New South Wales, Australia

• I was responsible for implementing marketing programs in the ANZ market for this electronic component business with duties including:
• Managing and preparing content for the ANZ Website.
• Writing content and preparing digital marketing campaigns for 63,000 customers.
• Preparing the monthly or bi-monthly brochure and managing production.
• Supporting trade shows, expos and events.
• Managing the inventory of promotional items and products.

Sydney, New South Wales, Australia

• This was a newly created role for the business to grow their digital marketing capabilities for this supplier of industrial equipment. I developed and managed all digital marketing activities in collaboration with the.
• Preparing all digital marketing strategies, targeted to key industry sectors.
• Preparing all marketing copy and design in Pardot and SalesForce.
• Managing campaign execution and monitoring engagement.
• Developing social media content and managing social media channels.
• Developing and segmenting the marketing database.

Mexico City, Mexico

• I was engaged on a project to launch an eCommerce platform in Latin America, for private schools to buy educational books based on the American educational system. I developed administration processes and compliance.
• Establishing commercial policies and pricing with the leadership team.
• Developing operational processes to administer the platform.
• Developing controls to comply with international copyright restrictions.
• Providing first-line support on the learning platform to customers.
• Providing general customer services on using the platform.

Mexico City, Mexico

Teletech is a global business process outsourcing business focused on customer experience. I was responsible for taking and resolving over 70 customer service calls daily for American DISH Network customers.

Mexico City, Mexico

I supported the development and execution of major events for this major marketing agency, with end-to-end accountability to deliver events within budget, from the definition of concepts through to production. A key event was a music event, delivered in collaboration with Yellow Pages in partnership with a local radio station for 20,000 people.

Master'S Degree, Information Technology

Bachelor'S Degree, Marketing