Joana Luz Email & Phone Number

Matosinhos, Porto, Portugal

- Optimization of revenue generation processes, identification of opportunities, performance improvement, and development of effective action plans, primarily focusing on Marketing, Sales, and Customer Success.- Leadership of strategic planning, management of KPIs, revenue forecasting, sales funnel analysis, and deep dive into the customer journey, identifying opportunities for improvement

Porto, Portugal

- Implementation of new operational processes, resulting in greater consistency and efficiency;- Development of financial control, cost optimization, improved supplier management, and adjustment of pricing policies, resulting in increased business profitability.

São Paulo

- Management of multidisciplinary initiatives, designing from the approach and detailed planning to solve different problems, leading the execution, ensuring quality in delivery, meeting deadlines, evolution in relevant metrics, and developing the report with final recommendations and best practices;- Transforming data into insights and producing reports with relevant information for decision-making and business management;- Understanding and anticipating market dynamics and trends and how they impact the Strategy;- Customer relationship: negotiation, status reports, conducting workshops and meetings with steering committees for feedback, and obtaining sign-off.

Sao Paulo, Brazil

- Review of budgetary plans, sales forecasts, costs, and necessary investments, providing the CEO with strategic information based on data and scenario analyses to support critical decisions;- Development and implementation of short-term and long-term corporate strategies, aligning the company's objectives with the market and growth opportunities, as well as studying demand to create standard market solutions.

São Paulo

- Lead different initiatives related to Gympass' commercial teams globally, seeking improvements to the business: from the design and planning of new programs and processes to their implementation, development, and analysis of an efficient strategy to manage the growth of results and delivery of the objectives pursued by the company;- Leadership, design, and implementation of global plans for solution and standardization of variable commission in all countries, review of leadership OKRs and sales team performance metrics;- Benchmarking with SaaS companies, transforming external information into insights to solve current problems; deep diving into analysis and data; alignment with the company's budget, training the teams (from Country Managers to the sales team), and preparing the necessary reports, including playbooks.

São Paulo

- Annual planning of goals and budget of the marketing team aligned with the goals of the company and cascading them into the department’s subdivisions;- Constant monitoring of data, metrics, and results, translating them into insights for the business, in addition to developing the forecast with an M+1, M+3, and annual vision, triggering the team and coordinating actions for the points of attention;- Planning, monitoring, forecasting, and macro management of the marketing budget and headcount, ensuring the operation's compliance, especially in relation to CAC (Customer Acquisition Cost);- Preparation and review of reports, constant information gathering of performance, daily meetings with Demand Gen and Sales teams to monitor the evolution of the month, possible gaps, creation of action plans with leaders to act in different scenarios, and participation/leadership of strategic projects;- Dashboards and KPIs design for metrics alignment, team evolution, and results, also ensuring information accessibility for everyone.

São Paulo

- Elaboration of Business Plan to define goals for each commercial partner, follow-up of sales evolution, closing projection with M+1, M+3, and annual vision, mapping of opportunities and action plan for gaps;- Review and control of the indirect route portfolio, including the identification of growth factors by category that supports the goals through the analysis of the database;- Ensuring the existence of good procedures: optimal pricing and promotion strategy, adapted by brand and segment with the right pressure and promotional policy, including the analysis and projection of financial scenarios;- Transformation of data into relevant outputs for the business, creation of a dashboard with the main indicators, and preparation of management reports with the impacts on the business;- Building a strong relationship with stakeholders: 12 internal business units, 10 branches, 57 partners, and teams.

São Paulo

- Working with the indirect channel, with monthly and quarterly demand planning, supply of products from the company's portfolio;- Cargo assembly and monitoring of shipping and delivery times.- Monitoring the evolution of sales;- Inventory management with regard to maintaining product coverage and freshness;- Project leadership in search of savings in the operation;- Support in the management of production and distribution of categories;- Deadline negotiation; constant contact with factories, DCs and partners, and preparation of a weekly report with the evolution of KPI's.

São Paulo

- Estudo de viabilidade de novos projetos e acompanhamento daqueles em andamento, no que tange lucratividade e custos totais demandados; - Previsão de faturamento, MDC e antecipação a possíveis prejuízos; - Projeção de crescimento e relatórios quinzenais e mensais dos resultados; - Fechamento anual sobre desempenho dos projetos; - Desenvolvimento de planilhas em geral e relacionamento com clientes e parceiros.

Pós-Graduação Lato Sensu - Mba, Marketing

Post-Graduation, Market Intelligence

Bachelor'S Degree, Business Administration