Responsible for Account management and growth of your assigned accounts | Advisor to the client, in making recommendations on-demand generation strategies, marketing technologies and reporting | Oversee internal teams of Account Executives that will be working with on the respective accounts | Contribute to their success and development, help to coach, mentor and ensure that the team is working as a successful team that helps the customers be wildly successful | Work closely with aligned Client Services Director(s) to ensure correct billing, invoicing, and renewals, provide needed technical expertise and act as a point of escalation for any technical or relationship issues.

Account: L'Oréal LATAM Description: Automation journeys planning and strategy | Introduce the project to all the brands in the region | Journey adaptation to the needs and request of the brand | Design the following journeys: Welcome, Abandoned cart, Birthday, Post Purchase, Replenishment, Anti-churn, Trends, Ratings & reviews and Not purchased | Follow up with the brands for approvals and delivers | Verify usable information in available Data Extensions | Intermediary between development team (Brasil) and the brands.Achievements: Create and strategy with focus on the customer's experience | Deliver all of the CRM strategy to all the LatAm brands in the timely matter | Deliver of all the solution and technical documentation | Developed solutions tailor made for the client's needs | Deliver solutions to the different challenges presented during the time of the project | Client's satisfaction with the deliveries and time estimated.

Description: Work with all the group brands in Mexico (Lux, +Vision and Solaris) | Use tools in Salesforce Marking Cloud | Plan and strategy for CRM support campaigns (email and SMSs) | Content creation for all CRM campaigns | Build segmented audiences | Create journeys | Plan standard CRM campaigns (ie: welcome mail, subscriptions, loyalty plan) | CRM strategy for new collections or special sales date events | Follow up with weekly KPIs for all of the campaigns. Achievements: Organization and planning of deliverables with the operational and creative teams | Increase in the average Open Rate for all 3 brands | Creation of campaigns and audience segmentation directed to the needs of the customer | Increase in sales conversion from the email campaigns | Complete the update and planning of the CRM automated campaigns.

• Description: Digital Strategy and fan journey customer contacts for the Entertainment Marketing area | Strategy, planning and deployment of email marketing | Audience segmentation | Salesforce Marketing Cloud implementation, adoption and specialization among the digital marketing teams (Digital Content, Strategic Planning and Paid Media) | OCESA and OCESA's festivals web site and mobile app digital evolution | OCESA’s venues web site development and evolution | Contact with promoters to find a better way to sell the live and streaming events.• Achievements: Improvement on accomplishing datelines with outside providers and inside the company | Increase in the open rate from 9% to an average between 12% to 20% | Adoption and use of Salesforce Marketing Cloud in day to day activities | Increase of 10% in total app downloads | Cost savings in emails, since each mailing had the audience segmented according to the artist and music genre.

• Description: CRM campaign planification and communication plan for new products | Lead concierge supervision and follow up repots of incoming calls, interested leads and campaigns | Report results of the Mystery Shopper performed by the Lead Concierge | Request HTML format for digital email campaigns | Strategy improve and obtain the KPIs for email marketing campaigns related with conversion rate, open rate, bounce rate and click through rate.• Achievements: KPI reached: 5% in conversion rate and 35% in email open rate | Improvement in the performance of the Lead Concierge team related to customer service | Better performance from the dealerships, after the Mystery Shopper results started to show.

• Description: Main emergency contact and support for students abroad as well as language schools | Customer service, documentation follow up, payment collection and preparation before the student travels abroad | Help during new company members training.• Achievements: Reduction of 15% of the cancelation rate for high school students language courses and 10% reduction of cancellation rate for over 25 students language courses | Planning and execution of retention fair "Checklist day", in order to collect payments and upsell other products to complement the languages courses | Managed to collect full payment from other students abroad or that already finished their courses.

• Description: Creation and delivery of student’s documentations for their visa procedure and foreign currency request | Main contact with foreign embassies and consulates, in order to understand their student visa procedures or changes, and avoid student's denials | Support the students in the process of requesting foreign currency to pay their language courses, due to the Venezuelan foreign exchange policies.• Achievements: 90% of visa approvals to all the students that requested the company service | Quick foreign currency approval following the government’s protocols.

• Description: Telemarketing team supervision, as the first contact for new leads interested in language courses abroad | Recruitment and training of new employees that fit the position profile, as well as the company values | CRM management and trainings to the different positions and offices around the country.• Achievements: Around 50% language courses sells increase due to follow up and proper segmentation | Vertical growth from all the team members within 6 to 8 months | Part of the team that contributed to winning the sells world cup in Venezuela.

• Description: Creation and deployment of press releases, and contact with the local media to get published | Creation and deployment of email marketing related to the company products and information | Support in international education fairs | Planning and development of the company's own international education fair | Content generation and management of social media | Translation and tropicalization of the sales magazines.• Achievements: Presence in the most important media around the country | Go Global international language courses fair had the biggest impact in the city (Caracas), for being a new and attractive product | Biggest followers interaction in social media and between 20% to 40% followers increase.

• Description: Phone or personal contact with people interested on getting a degree in the higher education programs | Support to the students in order for them to complete their online application and getting accepted | Advisory with visa process, foreign currency acquisition, insurance and accommodation | Participation in university fairs.• Achievements: 10% increase in Latin American students accepted | 50% increase in accommodation and medical insurance purchases | 25% increase in new interested leads from Venezuela, Colombia, and Ecuador.

• Description: News creation related to marketing and advertisement in Venezuela | Contact with advertising agencies in the country | Research and creation of news about product launches | Events coverage related to marketing and advertising.• Achievements: Published works in the 2009 November and December, as well as 2010 January through March issues | Coverage and interviews in main advertising events | Interview with the top 10 CEOs from the advertising agencies in Venezuela.

• Description: Generate national and international news | Well research journalism work related to events, personalities, or public opinion | Live news coverage | Interviews with political figures.• Achievements: 20% increase in the web site traffic | Some of the investigations were published in the print editions.

• Description: Product sales and follow up | High school visits to promote the program | Support to students and parents about the experience of a year abroad.• Achievements: 40% increase in sales | Product cancellation reduction.