Zubi Group is a group of impact companies formed by a team of people committed to a mission: solving social and environmental challenges to build a better future. We use entrepreneurship and investment as instruments to solve these challenges while generating economic profitability.The group is structured in five business areas, focusing on entrepreneurship, the development of sustainable urban environments, investment, education and consultancy, and accompanying organisations toward positive impact.As Director of Communication & PR at Zubi Group ( Previously Zubi Labs) since January 2019, I have spearheaded comprehensive communication strategies for the group and its diverse subsidiaries, both on internal and external fronts. Through expert analysis, diagnosis, and objective identification, I have set clear goals and meticulously tracked and measured the outcomes, ensuring the success of our communication initiatives. By implementing innovative online and offline content strategies, including Inbound Marketing techniques, I have engaged global audiences and fostered brand loyalty.My expertise in creating impactful networks and forging alliances has facilitated collaborations on a global scale, opening new opportunities and expanding the group's reach internationally. Additionally, I have excelled in organizing and coordinating national and international events reinforcing its position as a market leader.

At Zubi Labs we create companies that seek to generate a positive impact. We finance the first steps. We use the company as an instrument to create social, environmental and economic value.

Barrio La Pinada is the first eco-neighbourhood in Spain co-designed by its future inhabitants and conceived around a school. Barrio La Pinada is configured as a strong and ambitious commitment to serve as an experience to guide cities towards sustainability. The eco-neighbourhood aspires to be able to respond to the different global challenges through integrated and holistic strategies applying the triple vision of sustainability: social, economic and environmental.

As Director of Communication at the Polytechnic Foundation of the Valencian Community (May 2011-2019), I successfully led marketing and communication initiatives, which resulted in remarkable growth and brand recognition. My innovative approach led to the launch of new products and services, fostering effective internal and external communication, I created engaging content for the web, magazines and social media. Leveraging my extensive media network, I secured valuable partnerships that expanded the Foundation's reach. With proactive reputation management and the creation of international partnerships, I enhanced the foundation's global reputation. With data-driven strategies, I achieved a marked improvement in the overall effectiveness of campaigns. Event organisation boosted brand loyalty. In addition, I participated as a trainer in communication programs for professionals.

Developed and executed marketing and communication strategies for the company's product portfolio.Implemented targeted marketing actions, including pricing strategies, promotions, and offers.Created engaging content for web, blogs, and social media.Managed relationships with international suppliers and manufacturers.Planned, executed, and monitored media campaigns.Established productive relationships with media outlets on both national and international levels.Organized events and exhibitions.

Dynamic Marketing and Communication Strategist with a proven track record in designing and executing impactful plans. A key player on the Management Committee, I excel in creating captivating materials such as image books, brochures, presentations, speeches, press releases, reports, and communications. My strong media relations extend nationally and internationally, securing widespread coverage and enhancing brand presence. An expert in crisis communication and internal engagement, I have effectively managed brand reputation during challenging situations. My keen eye for brand development and product evolution has resulted in remarkable success. Driving successful campaigns with precision, I ensure customer satisfaction while implementing cutting-edge positioning strategies. Proficient in social media planning and implementation, I elevate brand reach and engagement across platforms.

A dynamic and accomplished Director of Communications with a track record of designing, developing, and executing effective communication strategies for prestigious companies and institutions in the Comunidad Valenciana. As a seasoned professional, I have successfully managed external press relations and curated compelling communication and commercial campaigns. My strong media network enables me to establish meaningful relationships with key outlets, enhancing brand visibility and reputation. I excel in crafting engaging content, orchestrating events, and flawlessly executing press conferences, conferences, and breakfast meetings. My expertise extends to crafting impactful reportages, interviews, and opinion pieces. Additionally, I am adept at delivering persuasive speeches and creating comprehensive institutional, political, and commercial arguments. With my strategic communication acumen and proven ability to drive brand success, I am poised to make a substantial impact on your organization.