Luz Medrano Email & Phone Number

Miami, Florida, United States

Miami, Florida, United States

Help companies to connect + engage + motivate + influence key audiences through memorable corporate events that drive new business, strength relationships and build brand loyalty.

Miami/Fort Lauderdale Area

Coordinated day-to-day marketing activities and project managed marketing programs, campaigns, special projects and events. Partnered with management team + marketing agencies + business partners to design and execute a marketing plan to achieve business objectives.

Miami/Fort Lauderdale Area

Entrepreneurial venture. Startup focused on a creative offering: a new way to do shopping in Miami. Worked in all facets of the startup and provided leadership and marketing support.• Built a service-based model from inception to operational validation.• Developed brand identity and implemented marketing plans + strategies + tactics for growth.• Designed website, developed promotional video and marketing collateral.

Miami, Florida

Collaborated with America Movil Pan-Regional marketing teams and digital agencies in the development and implementation of marketing initiatives for the launch of Claro video (OTT Platform) across Latin America key markets: Mexico, Brazil, Colombia and Argentina. Supported the needs and requests of America Movil teams, including creative approvals, marketing material requirements, merchandising/event fulfillment, promotional content, etc. Supervised 2 Marketing Coordinators.

Miami/Fort Lauderdale Area

Provided marketing support to sales and marketing teams from 5 regional business units (based in Mexico, Brazil, Colombia, Argentina & U.S.) and affiliates’ (Pay TV Operators) marketing teams in Latin America, Brazil and the Caribbean. Partnered with sales and marketing teams to identify, create and implement effective marketing initiatives that addressed affiliates’ needs and strategies while promoting DLA’s portfolio in the region and supporting sales growth + revenue goals.Promoted to… Show more Provided marketing support to sales and marketing teams from 5 regional business units (based in Mexico, Brazil, Colombia, Argentina & U.S.) and affiliates’ (Pay TV Operators) marketing teams in Latin America, Brazil and the Caribbean. Partnered with sales and marketing teams to identify, create and implement effective marketing initiatives that addressed affiliates’ needs and strategies while promoting DLA’s portfolio in the region and supporting sales growth + revenue goals.Promoted to Marketing Supervisor within a year. Show less

Supported CEO and Senior Management team. Managed all EA functions including calendar management, staff meeting and event coordination, trade show participation, travel arrangements, expense processing, project management, etc.☆ Key Achievements:• Introduced a Business Travel Policy and launched an online Travel & Expense Management solution (Concur) to simplify and automate T&E processes, decreasing travel costs by 20%, reducing admin resources and improving spend visibility and… Show more Supported CEO and Senior Management team. Managed all EA functions including calendar management, staff meeting and event coordination, trade show participation, travel arrangements, expense processing, project management, etc.☆ Key Achievements:• Introduced a Business Travel Policy and launched an online Travel & Expense Management solution (Concur) to simplify and automate T&E processes, decreasing travel costs by 20%, reducing admin resources and improving spend visibility and control.• Contributed to the success of the first corporate sales retreat by coordinating meetings and travel logistics for key affiliates.• Worked closely with HR Director to plan and execute internal events and team building activities that increased employees engagement + commitment and improved communication across the organization. Show less

Boca Raton, Florida, United States

Directly supported 2 Senior Business Directors, 17 Business Managers and 230 Sales Reps from 2 profitable business units for this Fortune Global 500. • Managed on/off site meetings for both regions including overall logistics, contract negotiations, hotel accommodations, catering, etc.• Maintained fleet for the regions. In charge of coordinating and tracking company vehicles.• Assisted the Region Office Administrators during the new hire and termination process and with… Show more Directly supported 2 Senior Business Directors, 17 Business Managers and 230 Sales Reps from 2 profitable business units for this Fortune Global 500. • Managed on/off site meetings for both regions including overall logistics, contract negotiations, hotel accommodations, catering, etc.• Maintained fleet for the regions. In charge of coordinating and tracking company vehicles.• Assisted the Region Office Administrators during the new hire and termination process and with special projects.• Supported all Product Groups with hiring events and meetings that were held in the Boca Region Office.• Handled and maintained highly confidential information on a regular basis and created reports and presentations. Show less

Mexico

Advanced Specialized Certificate, Social Media

This program provided me with practical tools and strategies required to successfully leverage social platforms and capitalize on their.

Advanced Specialized Certificate, Digital Analytics

The program revealed how to harness the power of digital analytics and convert data into profits. I not only learned what to measure.

Advanced Professional Certificate, Internet Marketing

This dynamic program covered Digital Marketing, including Website Usability, Search Engine Optimization (SEO), Organic/Paid Search.

Bachelor Of Science (Bs), Marketing, Summa Cum Laude

Activities and Societies: Led Sponsorship Committee at the X Marketing Symposium: Innovar o Morir. • Recognized with Academic Merit.