Luz María Nuñez Varela Email & Phone Number

Mexico City Metropolitan Area

• Brand knowledge and positioning responsible, for the Mexican market• Agencies and media coordinator for events production, merchandising and design • Public relations with customers and influencers, online and offline• Content and KPIs responsible for CRM and SM campaigns, organic and promotedAchievements: Contingency communication plan through eDMs, reaching +250K active customers.Traffic activation for the eCommerce with PM and SM implementation, reaching 1M on sales in the first month.

Mexico City

• Leader of budget, negotiation and coordination in congresses Latam level. • Location and execution of global campaigns to the Latin American and Spanish market.• Creation and Execution of local campaigns, coordination of national and international agencies.• Definition of strategy, metrics and execution of digital campaigns for the region.• Control, closure and analysis of results of regional campaigns.Achievements: Headship of more than 20 congresses in the SpanishSpeaking market during 2018.Goal exceeded by 35% in the most important campaign of 2018.Target Exceeded by 19% in the first campaign of 2019.

Mexico

• Generation of new business, with location of food franchise from a foreign model.• Analysis of choice for launching. Definition of tone of branches and supervision of construction.• Creation of brand plan, master graphic, planning and communication tone.• Definition of key tasks with the Operations Management to improve the brand experience.• Responsible for the preparation of reports, measurement and analysis of price strategies and sensory experience on site.Achievements: Planning, design, execution and opening in a record time of two branches in a year.Evaluation and hiring of: suppliers of operations and marketing 100% from scratch.

Www.Aliamex.Com

• Niche demand generation in three key industries for the business.• CRM administration and Audit regarding the generated visits and portfolio recovery.• Leader of internal and external corporate Image. Achievement: First participation in a congress outside the HR business, being an IT congress, where national reach was achieved in the area of specialty of the company with management leads.Reactivation of social networks, starting a lead generation strategy and specialized content by segments.Open conversation with the new niches for the business.

Mexico

• Creation of corporate image: vision, mission, principles.• Definition of the communication plan with development of advertising material B2C/B2B.• Participation management in national congresses and medical workshops.• Product training for business executives and follow-up of visits and events plan.• Control of warehouse and stock of products, coordinating order logistics, invoicing and shipping of products.• Responsible for accounts paid / for paying, generating invoices and collections.Achievement: Development of a company since its inception, development of image, processes, commercial consolidation as a positioned brand.Collaboration in the increase of sales until reaching millions of pesos per month.Implementation of the first CRM and migration, given the incremental operation volume.

Mexico

• Monitoring of on-site activations with internal and external team.• Responsible for key reports on Trade Marketing strategies for decision making with seasonal promotions.• Billing and displacement analysis.• Planning and execution of the Christmas campaign for Trade Marketing, coordinating production and distribution of material for more than 100 stores.• Support in activations with field visits.Achievements: Leader in the Launching of girls´ products in Stores.

Mexico City Area, Mexico

• Generate visual support for the sales force one to one.• Development of the participation of the company in different congresses.• Interviews to potential suppliers for the company.• Customer service providing support in conjunction with different areas and updating the databases for our clients.