Luz María Nuñez Varela Email & Phone Number

Mexico City Metropolitan Area

• Brand knowledge and positioning responsible, for the Mexican market
• Agencies and media coordinator for events production, merchandising and design
• Public relations with customers and influencers, online and offline
• Content and KPIs responsible for CRM and SM campaigns, organic and promotedAchievements: Contingency communication plan through eDMs, reaching +250K active customers.Traffic activation for the eCommerce with PM and SM.

Mexico City

• Leader of budget, negotiation and coordination in congresses Latam level.
• Location and execution of global campaigns to the Latin American and Spanish market.
• Creation and Execution of local campaigns, coordination of national and international agencies.
• Definition of strategy, metrics and execution of digital campaigns for the region.
• Control, closure and analysis of results of regional campaigns.Achievements: Headship of more than 20 congresses in the SpanishSpeaking market during 2018.Goal exceeded by 35% in the most important campaign of.

Mexico

• Generation of new business, with location of food franchise from a foreign model.
• Analysis of choice for launching. Definition of tone of branches and supervision of construction.
• Creation of brand plan, master graphic, planning and communication tone.
• Definition of key tasks with the Operations Management to improve the brand experience.
• Responsible for the preparation of reports, measurement and analysis of price strategies and sensory experience on site.Achievements: Planning, design, execution and opening in a record time of two branches in a.

www.aliamex.com

• Niche demand generation in three key industries for the business.
• CRM administration and Audit regarding the generated visits and portfolio recovery.
• Leader of internal and external corporate Image. Achievement: First participation in a congress outside the HR business, being an IT congress, where national reach was achieved in the area of specialty of the company.

Mexico

• Creation of corporate image: vision, mission, principles.
• Definition of the communication plan with development of advertising material B2C/B2B.
• Participation management in national congresses and medical workshops.
• Product training for business executives and follow-up of visits and events plan.
• Control of warehouse and stock of products, coordinating order logistics, invoicing and shipping of products.
• Responsible for accounts paid / for paying, generating invoices and collections.Achievement: Development of a company since its inception, development of image, processes, commercial consolidation as a positioned.

Mexico

• Monitoring of on-site activations with internal and external team.
• Responsible for key reports on Trade Marketing strategies for decision making with seasonal promotions.
• Billing and displacement analysis.
• Planning and execution of the Christmas campaign for Trade Marketing, coordinating production and distribution of material for more than 100 stores.
• Support in activations with field visits.Achievements: Leader in the Launching of girls´ products in Stores.

Mexico City Area, Mexico

• Generate visual support for the sales force one to one.
• Development of the participation of the company in different congresses.
• Interviews to potential suppliers for the company.
• Customer service providing support in conjunction with different areas and updating the databases for our clients.