EMBASSY OF COLOMBIA IN INDONESIA– Recommended knowledge-sharing initiatives and digital marketing strategies on the convergence of technology and diplomacy.– Established a Crisis Communication Plan with clear guidelines for appropriate use, promoting digital trust, security, and stability.– Defined protocols, roles and responsibilities for every department and the communication plan for internal updates fostering global digital cooperation.– Created guidelines on Social Media, Privacy, Cybersecurity, Confidentiality and Brand Voice.– Led the creation of a strategic Content Plan aligned to the Embassy’s transformative goals focused to reach a larger direct audience, ensuring an efficient communication with the stakeholders and key opinion leaders.MULTIPLE START-UPS AND DIGITAL ENTREPRENEURS– Advised entrepreneurs through the business and life challenges with a holistic view and a hands-on approach, spotting weak points, giving outside-in perspective, and holding them accountable to their plans.– Created customized marketing plans to achieve business targets through a clearer comprehension of digital-centric customer behavior.– Advised aspiring entrepreneurs on how to start a digital business, jointly defining their business model and execution roadmap.– Supported professionals and entrepreneurs through the technical, mental and emotional challenges of transitioning to a digital nomad lifestyle.SHRED. Sports Brand (shredoptics.com)– Prepared and supervised Digital Marketing and Social Media strategy to maximize traffic generating, conversion and consumer engagement and retention.– Lead digital marketing activities in collaboration with brand and product functions including SEO, PPC, Social, Mailing Campaigns.– Analyzing web metrics, digital analytics, to generate, analyze and interpret data from the web and social media.– Improved social media organic post engagement by 85%. email campaigns open rate by 67%. And website overall traffic by 30%.

• Led company Digital Transformation Journey, with a dedicated team , working cross-functionally and offering analytics, tools, consulting and digital expertise to drive up marketing performance• Prepared yearly Digital Strategy focused on a multi-channel marketing approach for the different stakeholders, creating marketing channels based on business objectives (e.g. Promotional channel, Patient channel, Brand channel, Email Marketing channel, social media, CRM)• Designed yearly Brand Content Strategy supporting meaningful, interactive, customer experiences (including Web Content Management - WCM, metadata strategy, SEO/SEM, retargeting, distribution strategy, publication, and governance) defining KPIs and monitoring results through analytics’ tools (Google analytics, Omniture, etc.)• Integrated a 360, multi-channel view of costumer through CRM and WCM, translating multi-channel customer data into information for in-field teams• Defined, created and developed applications for Mobile-Health, congresses and trainings, including monitoring system performance and ensuring alignment with business priorities• Managed Social Media activities, working with cross-functional teams to define a strategy to create strong, high-value communities, to deliver targeted communication and build lasting relationships with audience• Planning, Implementation, execution and optimization of advertising campaigns • Conducted Regional and International projects in Europe’s major markets, cross fertilizing multi-channel marketing • Set-up Roche Digital Academy to promote Digital Culture, educating 300+ employees through custom programs (e.g. Digital Transformation for Executives, Digital Marketing for Marketing and support functions, Digital Ecosystem for in-field teams)• Improved Company processes, creating agile and flexible organization

• Negotiated strategic alliances with third parties to generate transactional business in digital media (Cross-Channel Digital Marketing & Affiliate Marketing Manager)• Managed digital lead generation marketing campaigns assuring constant optimization (emailing kits, sender/subject, html creativities, A/B testing, banners display, etc.) • Supervised Customer insights, Brand strategy, User Experience analysis in the digital environment (UX research)• Developed content marketing strategy and managed web resources to increase traffic, sales inquiries, optimize account sign-ups and other business results, creating relevant KPIs for online and digital touch points• Driven Digital Marketing efforts through SEO, SEM, web analytics and social media monitoring to address business needs and objectives, KPI analysis, churn-rate, tracking and metrics• Executed traffic generation strategies based on advertising campaigns (CPM, CPL, CPC, Affiliate programs)• Supervised design, programming and monetization of email marketing campaigns, loyalty schemes and reactivation of users (e.g. newsletters, third parties promotion)• Defined and implemented Social Media Strategy across platforms (e.g. Facebook, Twitter, Google+, Youtube, etc.), researching on emerging platforms to track digital innovation and trends• Managed and monitored budget, revenue, forecasting, ARPU control and resource allocation

• Supervised country strategy to merge off-line classifieds and Digital marketing performance activities, developing and implementing marketing and advertising strategies for on-line sales• Led New Business Development, setting-up 6 offices across the country, coordinating digital marketing campaigns #DigitalTransformation• Implemented initiatives to enhance affiliate productivity, create new growth opportunities and increase ROI• Managed the operational, commercial strategy and Digital Marketing plan, forecasting and analysis of web performance

• Designed and supervised development of www.expansionyempleo.com, defining both on-line and off-line Marketing strategies #DigitalBusinessTransformation• Supervised the IT team in the detection and troubleshooting of technical issues• Created, monitored and optimized digital advertising campaigns, including management and execution of business KPIs• Identified growth opportunities (cross selling, upselling) in order to scale customer portfolio• Managed end-to-end online email marketing campaigns, including planning, testing, evaluating, and reporting

• Improved accounts hiring process by understanding client organizational needs, developing relationships with decision makers and key influencers and integrating specific Digital solutions (E-recruitment consultant)• Developed and implemented processes to effectively target potential clients through new initiatives, products and services• Supervised creation, monitoring and optimization of advertising campaigns including cross-/up-selling to advertising clients