Luís Ricardo Barbieri holds a Bachelor's degree in Marketing & Advertising from ESPM in Brazil and a Postgraduate degree from University of Victoria in Canada. With strong experience in product development and retail, his career in multinational and national companies has yielded him a technical and analytical background. His strengths are; creativity, proactivity, leadership, problem/solution management, financial vision with intuition for market trends. Luis is fluent in English, Portuguese and is comfortable using digital tools like Google Analytics, Social Medias and Microsoft Office Suite.
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Ecommerce Management For Thrifty FoodsSobeys 2019 - 2023CanadaSobeys Inc. is Canadian, with more than 111 years of experience in the food retail business. As one of only two national grocery retailers in Canada, the company serve the food shopping needs of Canadians with approximately 1,500 stores in all 10 provinces under retail banners that include Sobeys, Safeway, IGA, Foodland, FreshCo, Thrifty Foods and Lawtons Drugs, as well as more than 350 retail fuel locations.Some experiences and accountabilities:- Support for the online team with constants upgrades to reduce costs and speed up the process.- Responsible to maintain the flow of purchases on track until the delivery process.- Interaction with final consumers to provide a customized experience and strategically up-selling the grocery orders increasing the average ticket sales.-Support to all in-store team, customer service and shoppers. -
Senior Product ManagementMizuno 2010 - 2018São Paulo, BrasilThe Japanese brand Mizuno invests heavily in technology development and has large shares in the Brazilian market, mainly in running, volleyball and football. Thus, the product development area has major impacts on the brand's performance in the country and where I had an active participation in the brand.Some experiences and accountabilities:- In charge of Mizuno football, indoor and running footwear lineup in Brazil. Involvement with the products development, constant participation in international meetings in Japan, Vietnam, China, London, US with the aim of improving the brand and its global products range. Also constant tracking of sporting goods market and its trends.- Responsible for developing a strong and competitive product line, gathering the consumers´ needs and ensuring the brand integrity to meet the financial and final product goals.- Monitoring products' KPIs in order to identify critical and strengths points to promote changes in the current and future products collections.- Import controls and constant supporting to Mizuno Brazil's impex department, as a bridge between the factories and the company. -In charge of internal development process and product catalogue-Constant support for Argentina Mizuno footwear business -Financial Statements analyzes (Income Statement, Balance Sheet, Cash Flow) -
Internship In Coop – Supermarket RetailCoop - Cooperativa De Consumo 2008 - 2009São Paulo, BrasilExperience in marketing gained in the Coop’s retail chain (Consumer Cooperative and the 10th biggest Grocery chain in Brazil - ranking ABRAS).Accountabilities:- Products control- Events organization- Control over the marketing budget- Monitoring and approval of ads recordings.- Responsible for the website creative development and its updates
Luís R. Barbieri Education Details
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Business Administration -
Marketing & Advertising -
Digital Marketing Analytics
Frequently Asked Questions about Luís R. Barbieri
What is Luís R. Barbieri's role at the current company?
Luís R. Barbieri's current role is Post-Graduation Diploma in Business Administration from University of Victoria.
What schools did Luís R. Barbieri attend?
Luís R. Barbieri attended University Of Victoria, Escola Superior De Propaganda E Marketing, Mit Sloan Executive Education.
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