Laurent Vadon Email & Phone Number

Annecy, Fr

Annecy, Auvergne-Rhône-Alpes, France

Scope: Animation of the Area through both a network of exclusive agents and in some cases direct customers. Morocco, Tunisia, Algeria, Libya, Egypt (NAF) Senegal, Ivory Coast, Mali, Burkina Faso, Benin, Togo, Nigeria (WAF) Gabon, Cameroon (CAF) - Sales: Design and implement Sales strategy and promotional plan along with partners. - Marketing: Design and oversee execution of local brand visibility and communication strategy. - Business Development: Route to market for 2 new brands- MAPED PICNIK & MAPED CREATIV - Responsible for Margin/Profitability / New products and brands launch for the area. - Compliance review of all distribution partners in the area.

Panama City, Panama

Missions: - Detect and seize opportunities in unexplored American markets.- Benchmarking. Study products adequation to market ( price, currency, packing details, presentation…)- Assess existing distributors potential for growth and elaborate back-up plan.- Develop unified marketing plan for DTT markets. Achievements:- Sales lead in 4 new markets. - Closed deal with 2 new customers worth 5% of year’s sales target.- Determined back-up Distributors in all decreasing markets.- Currently working on 2019’s sales & marketing strategy.

Panama City, Panama

A hands-on go-getter, I accomplished the following missions when filling this position:50% field - 50% officeMissions: - Lead marketing & sales strategy for in-house OEM candy brand. Supervise and train a 7 member sales team.Price and Discount negotiation / Negotiation of commercial space at POS/Design of sales incentives for Sales team. - Oversee Re-packing team of 5 employees developing 4 products (over 240 items) representing 18% in Sales turnover.Achievements:- 18.5% growth over 2 years thanks to successful segmentation of customer portfolio and definition of differentiated strategy, rotative promotion policy and marketing initiative.- 64% reduction of wastage due to reduction product expiration through re-packing.- Reduced average stock breaks duration by 4 from 8 to 1.5 weeks thanks to improvement in purchasing planning.

Panama

Supporting Small – Medium businesses from Canada, USA, Central America and the Caribbean. Identified leads to generate quotes supporting the penetration and growth of the business. • Delivered sales leads in key business targets: Wine & Spirits, Confectionery and Fragrances & Beauty generating a client database from 0 to 1,500+ through networking in Trade Shows and cold calling.• Strong ability to identify client’s needs and price negotiation generating increase in quotes in this territory from 0 to 300+.• Successfully identified and assessed Trade shows matching our target markets seizing best opportunities to showcase company and products while properly allocating resources. Trade Shows Attended: Vinexpo 2013 (Bordeaux, France), Rum Renaissance 2014 (Miami, USA), Sweets & Snacks (Chicago, USA), Cosmoprof North America 2014 (Las Vegas, USA), Luxury Packaging Summit 2014(London, GB), Proagave 2014(Guadalajara, Mexico)

Mainland China/ Hong Kong

Buyer: • Achieved Pricing and cost analysis for product developments fueling increase in profit.• Time efficient management of the end to end procurement process (RFP, RFQ, RFI, PI, PO).• Proven record of fruitful negotiation with factories obtaining better payment conditions, price reductions and improvement in lead times. • Thoroughly assessed quality compliance of panel of suppliers achieving reduction of production scrap rates. • Delivered Technical Sheet database for existing products allowing better integration of production and cost management. Project Manager: Responsible for the development of a new range of Home Decoration products to be showcased at Ambiente Frankfurt (GER), largest trade show for Home Deco in Europe. Oversaw all process from product conception to delivery to fair ground. • Determined target markets through extensive market research supporting the pricing process and product positioning. • Secured control of brand identity thanks to OHIM Brand registration (2 brands/2 logos) and several Domain registrations (8 websites). • Supervised production and shipping of samples and furniture in close relation with suppliers meeting requested deadlines.• Carried out corporate website uplifting by creating content and supervising product photo shoot also used for marketing material (leaflets): http://www.ascentgroupltd.com/

Panama City, Panama

• Delivered POS analysis, ranking and Doors inventory on the travel retail market for the American continent, singling out « Cathedrals », best POS to showcase products. • Contributed to Direct marketing translating content English/Spanish/French translation for the product catalogue and visibility plans. • Growth prevision, Profits & Losses per account and reception of purchase orders

Panama City, Panama

Supported 3 departments of the group carrying out day-to-day operations and different projects.• Human Resources: Generated job descriptions and organizational charts supporting the creation of the ISO:9001 2008 handbook. Assessed employees performance and time management; made recommendations thanks to Business Scorecards (3 months). • Insurance Marketing: Sales administration and presentation of a new product to be introduced on the Panamanian market (3 months). • Corporate Banking: Carried company and key decision makers’ research, customer prospection and SWOT models for Credit analysis (3 months).

Master Of Science (Msc), International Business, Mention Bien

Master'S Degree, Political Science & Business Administration, Mention Bien

Activities and Societies: - Membre du Comité rédactionnel, du journal étudiant "Controverses"(2008-2009) - Secrétaire du Comité de débat.

Humanities, Admis En Khâgne & Intégration De Sciences Po Aix

Intensive preparatory courses to French Grandes Ecoles. Humanities : Literature, Philosophy, History, Geography, Languages.

Baccalauréat Scientifique, Mention Assez Bien