Lauren Bell Email & Phone Number

Chicago, Il, Us

Miami, Florida, Us

San Francisco, California, Us

- Oversaw data and automation projects for sales and marketing leaders- Built and executed on technical set up requirements related to GTM tech stack- System management, user administration, and data hygiene initiatives- Enabled stakeholders on key process updates and brand new programs to drive revenue- Created and maintained pipeline reporting to highlight significant insights into business metrics

Chicago, Il, Us

• Direct strategy and implementation of marketing and sales campaign technical assets, including emails, webinars, landing pages, and virtual events• Oversee daily inbound sales and marketing data management in Marketo and Salesforce• Administer and manage training for marketing tech stack integrations• Increased year-over-year qualified leads by 5% via automation plays and sales enablement

Chicago, Il, Us

• Supervised Marketo, Salesforce, Outreach, and Drift automation workflows• Executed 75+ email campaigns and raised average deliverability by 5-7% year-over-year with database hygiene initiatives• Aligned stakeholder input and project deadlines across Marketing, Revenue, and Operations

Chicago, Il, Us

• Acted as marketing project manager and strategy support for 25+ enterprise campaigns• Handled logistics, sales support, booth, and promotional material for 15 industry tradeshows• Coordinated vendor and cross-team communications to drive decision-making

Chicago, Il, Us

Chicago, Il, Us

• Main point of contact for over 30 enterprise customers throughout implementation process• Delivered products for over 50 client programs, acting as project manager and tech advisor• Execute and communicate 75+ deliverables for all ancillary ALEX products for clients• Identify customer needs and provide creative solutions through ALEX capabilities• Mastered numerous proprietary software interfaces (Atlassian’s JIRA, Confluence, Salesforce)• Contribute to process improvements and efficiency measures aligned with company goals• Secure and maintain confidential client and industry information • Address unique benefit situations and work with Production team to create custom content• Acquired vast, in-depth knowledge of benefit structures and policies in many industries

As a member of 2018 Business Week, I was responsible for my two events, the Annual Golf Outing and Transition Seminars, as well as supporting and marketing for the rest of the team. Our events are entirely student-run, so every BW member supports the coordinators and our Executive team. We successfully hosted 250+ professionals throughout Business Week and professional development events prior to the week, as well as over 500 students. Our events provide unique and educational experiences for ISU's College of Business students, and I will always be grateful to have been a part of such a prestigious group.As one of the Golf Outing Coordinators, I was responsible for contacting professionals and arranging outing details with the Weibring Golf Course in Normal, IL. We had over 25+ professionals agree to participate in the outing, as well as approximately 75 students sign-up. Students were required to attend at least one of two clinics before the golf outing, which myself and the other coordinators oversaw and managed. As one of the Transition Seminars Coordinators, I reached out to 20+ business professionals and ISU alumni who agreed to speak at one of the 6 seminars the evening of our event. Each seminar had a different topic regarding the business world, such as entrepreneurship and finance, and we had over 250 students register for the event.

As Director of Programming, I was responsible for scheduling speakers and tours for our chapter at Illinois State University. I worked closely with the Vice President of Programming and the other Programming Directors to create and plan both private and campus-wide events to boost chapter morale and encourage fundraising.I was honored to host such dedicated and driven ISU College of Business alumni like Kendra Dempsey, a Senior Marketing Analyst at COUNTRY Financial, and John Hill, a Community Management Supervisor for Leo Burnett as well as a self-employed photographer (@johnhillphotos on Instagram). We also had distinguished marketing directors, such as Becky Lasswell, a Senior Director of Strategy and Analytics at Periscope, who came and spoke at one of our meetings this year.

Union, Il, Us

• Prepared Competitive Analysis Research of utility contractors across the U.S. and Canada• Presented and participated in Business Development/Marketing meetings with executives• Created and shared 20+ posts targeting specialty contractors/utility customers (via Facebook, LinkedIn)• Wrote and published 50+ blog stories and articles for company website• Photographed and preserved data relating to company events• Responsible for outlining and promoting company sponsorship events• Organized and facilitated internal company networking events for 200 people

Bachelor Of Science, Integrated Marketing Communication

Associate Of Arts, Marketing