Lisa Ventrella Email & Phone Number

Ontario, Canada

Toronto, Ontario, Canada

Reporting to the Senior Manager and Account Director, accountable to drive portfolio growth through client relationships, customer engagement and strategic marketing initiatives. Transitioned between titles through company acquisition from Carlson to Aimia in 2011.Selected Accomplishments:• Managed and maintained a variety of full suite credit card loyalty rewards programs for financial institutions driving program growth and cardholder engagement through the execution of strategic marketing initiatives with the collaboration of internal and external stakeholders. • Improved the customer experience during COVID-19 for a financial institution through collaboration and creative solutioning. • Managed and successfully launched commercial, small business credit card products across the entire rewards program site for a major financial institution. • Enhanced the customer experience and program outcomes through the testing, implementation verification and enablement of new platforms, enhancements and migrations.• Informed business pitches, proof of concepts, RFI/RFP processes and quarterly business reviews resulting in content accuracy and team preparedness for client facing content. • Assumed immediate accountability for a new account in addition to existing portfolio resulting in a seamless client experience. • Assumed leadership and management of an in-progress travel site migration resulting in a successful client and customer experience for a major financial institution.• Lead and managed a client employee recognition program driving program growth, employee engagement in increased discretionary effort across the organization. • Lead and managed an integrated marketing print and digital merchandise catalogue campaign from brief, development to execution resulting in increased rewards redemption and customer engagement.

Responsible for building and maintaining client relationships, liaise with internal teams and manager to deliver all projects on budget, providing recommendations and sell through new initiatives to client, ensuring client satisfaction is exceeded for all service level agreements (SLA), adhere to all internal processes and ensure team members are following, as well as providing recommendations on how to improve existing internal processes.

Responsible for supporting the Account Manager and Director with the creation and maintenance of client reporting (SLA, rewards), central point of contact for client, maintain project status, accounting initiation, client estimates, manage merchandise catalogue updates, working with internal and external contacts to resolve day to day operational issues, contact reports, website testing, brief creative and production teams, manage timelines and critical path.

Responsible for supporting the Principal Consultant, Client Strategy & Insight team and New Business Development team in providing invaluable research for new client pitches in financial services, retail, CPG, Pharma and Telco verticals to assist with the overall strategy, maintaining the corporate intranet site by sourcing and uploading relevant news stories, key contact for all internal stakeholder’s requests to provide research based on client or team objectives.

Business Administration - Marketing Advanced Diploma, Marketing Analysis, Crm, Market Research, Supply Chain Management, Online Marketing, Communications

Life Sciences