Lindsay Vitse Email & Phone Number

El Segundo, California

Financial Finesse was created in 1999 with a single mission: to help people from all walks of life become financially secure and independent. We do this by providing employers with unbiased financial wellness programs to help their employees reduce financial stress, manage benefits, and prepare for retirement. Our employee coaching is customized to our.

Acquired Welltok

Welltok is an award-winning consumer activation solutions company that improves people’s total wellbeing. Only Welltok leverages proprietary data and advanced analytics to engage consumers in personalized and rewarding ways to drive action. Our solutions integrate data-driven SaaS software, curated resources and professional services to help health plans.

• Coordinated and delivered multi-channel marketing campaigns that drive patient engagement, encounter volume and ROI
• Set up, built, proofed, scheduled and deployed direct mail and email marketing campaigns
• Managed and optimized campaign development, defined queries and provided recommendations based on key analytics
• Supported lead strategists in responding to client requests, assessing urgency of projects and adjusting priorities to meet project deliverables and delivery dates, conducted research, uploaded creative assets

• Led client-facing, cross-functional team supporting B2B/B2B2C clients
• Drove annual communications planning: Partner with discipline leaders (media, direct marketing, digital, public relations, strategy) to ensure alignment on strategic priorities for integrated, actionable & measurable.
• Leverage customer insights and competitive information to drive strategic recommendations
• Partnered with brand team on portfolio strategy, product brand positioning, customer value proposition, competitive landscape, audience analysis and key message development
• Provided strategic input and direction to creative/production teams for new campaigns and projects
• Ensure work is on brand, on message and on strategy – delivering a consistent brand experience

• Supported multi-channel, integrated communications plans by ensuring high-quality projects were completed on time, on message and on budget
• Managed internal communications hub for client marketing and field sales staff for new product launch; including production of all collateral for site: fact sheets, technical bulletins, ads, invitations, postcards etc.
• Managed multi-year NASCAR activation including contract negotiation, on-site signage and promo items, corporate events & VIP hospitality, experiential activation, and post-event KPI/ROI analysis
• Facilitated execution of interactive, iPad sales tool for field sales staff to explain complex biotech product offering; highlighted product benefits via technology demonstration and research trials

• Supported multi-channel, integrated communications plans by ensuring high-quality projects were completed on time, on message and on budget

• Executed promotional marketing lead-gen campaigns with C-level executives via telephone
• Mentored new employees through campaign-specific training and database coaching
• Created campaign summary reports, managed campaigns in CRMs such as Siebel, OnContact