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Marketing leader with +18 years of experience in Product Marketing, with specific expertise in developing best-in-class GTM motions, customer marketing programs, and ecosystems for consumer, B2B and SMB start-ups and organizations. I take pride in building and managing exceptional audience-centric teams, programs, and products to achieve impactful and sustainable business results. -------------------------------------------------At Fullscript, I currently lead a team of ~30 across Marketing, representing Brand, Content, Revenue Generation, BD/Partnership enablement, Creative, Ops, Lifecycle and CSM. I led a team of 9 across the Marketing and Community teams at Product Hunt. While I was at Sequoia Capital, I led the Community and Programs teams, focused on designing and implementing resources, a Founder app and experiences and learning content and experiences for Sequoia portfolio founders. Prior to Sequoia, I was a Global Lead for Brand Programs, leading a team of +50 cross functional marketing and product experts with six direct reports. The team worked together to build regionally sensitive engagement programs that boost the economic development of consumers and small and medium businesses using Facebook. Previous to this role, I worked as a Product Marketing Lead for Groups and Messenger as well as the Program Lead for Facebook Community Summits. As the lead for the Facebook Community Summit Program, I led a large, cross-functional team of 60+ that develop the strategy, content and execution for Facebook admin activation events.While at Yahoo, I supported consumer apps and mobile-first initiatives across the board, including Yahoo Search, Yahoo Aviate and Yahoo Weather. Before Yahoo, I worked for Lookout on their Android, iOS and Kindle Fire apps. I was focused on building Product Marketing as a function within the company, but also in supporting consumer and partner related product launches and strategy. Prior to Lookout, I led Product Marketing for Firefox Desktop browser for 2.5 years, managing launches including Firefox 4 Beta, Firefox 4 and the move to the 6-week release process. Before that, I spent 2 years as a Marketing Manager for Firefox, focused on optimizing downloads on mozilla.com (as it was known then) and leading acquisition and brand campaigns. Specialties: Creator Programs |Product Marketing | Messaging and Positioning | Community Engagement |Marketing Management | Go To Market Strategy | Brand Management | Leqdership| Software | Internet | Technology | Events
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FounderMerida Strategy & CoachingSan Rafael, Ca, Us -
Vice President MarketingFullscript Apr 2024 - PresentOttawa, Ontario, Ca -
FounderMktg Collective Nov 2023 - PresentSan Francisco, California, UsI consult with B2B, consumer and SMB focused organizations on GTM strategy, Program design, Product Marketing and Community building. -
Marketing AdvisorSpontivly Jan 2023 - PresentSaint Petersburg, Florida, Us -
Vice President Of Marketing & CommunityProduct Hunt Feb 2022 - Oct 2023San Francisco, Ca, UsReporting to the CEO, leads the Marketing and Community team of 9; directly responsible for Product Marketing, Brand, Content and Community work streams focused on sustainably growing marketing traffic and MQLs while also improving brand trust, first-time user retention and community belonging.-Growing marketing attributed organic traffic by 51% YoY across social, SEO, email, and our newsletters, while improving our 7-day retention by 10 points. -Spearheads the positioning and go-to-market strategy, which helped Product Hunt increase its NPS by 15 points in 6 months. -Consistently increases MQLs by 30% month-over-month and 50% year-over-year through collaborative sales enablement -Community belonging score increased from 3.3/5 to 4.1/5 in 6 months due to new positioning, programming, and outreach efforts. This indicates increased community sentiment, connection and engagement.-Reframed goals, mission, and key performance indicators (KPIs) to better measure and hold ourselves accountable for the overall impact on the organization. -
Sr. Director Of Community ProgramsSequoia Capital Jan 2021 - Dec 2021Menlo Park, Ca, UsReporting to the CMO, led the Community Programs team. Owned the strategy, program design, roadmap, resourcing and budget for the Curriculum, Content, Community and Experience pillars that support portfolio founders across US, EMEA and LATAM.-Designed, launched and executed content and programming for Sequoia’s proprietary founders network, Sequoia Ampersand.-Created and deployed founder onboarding program to increase community belonging and understanding of Sequoia resources by 37% in 11 months. -Developed and deployed annual Founder Survey for the firm to effectively measure qualitative founder feedback, the results of which inform firm-wide bonuses and rewards. -
Global Lead, Brand Programs - Community AdvocacyFacebook Jun 2018 - Jan 2021Managed a global team of over 40 marketing, operations, program, and product experts to acquire, nurture, and engage with the most influential small and medium-sized businesses on the Facebook Platform.-Developed the business case, prototype program, and internal CRM tools for the initial launch of the “Boost Leader Network,” which was eventually launched in over 30 locales and 20 languages.-Led audience segmentation, definition and launch of Facebook’s SMB loyalty program-Tailored the content, programming, and experience design to meet the needs of local audiences with four regional programs.-Managed the operations of 5 international call centers, exceeded quality goals, and acquired over 10,000 small and medium-sized businesses in two years. -
Product Marketing Manager, Groups - Facebook Community Summit Program LeadFacebook May 2017 - Jun 2018Led the strategy and execution of the community engagement and activation program for the Facebook Community Summit, a company flagship event, and set a new record for the highest-ever event NPS of 87.-Designed programs and experiences based on the Group Admin Community's segmentation and audience needs. -Led the domestic and international program definition and alignment across 60+ XFN stakeholders across all levels of seniority in the company, with a core team of 10. -Responsible for the synchronous content strategy, asynchronous distribution, and experiences at the event to maximize the ROI of attendees and virtual participants. -
Product Marketing Manager, MessengerFacebook Apr 2016 - May 2017Responsible for the strategy and execution of Messenger’s inbound and outbound consumer and developer product marketing, hiring and managing a team of two PMMs. -Spearheaded the positioning, messaging, GTM strategy, and execution for Messenger Core, supporting 6 PMs through the launches of expression, location, and security features, among others. -Led audience segmentation and message testing in partnership with the XFN team, identifying target audiences and metrics for marketing focus in 5 key markets. -Managed the execution of brand strategy with external agencies, delivering launch and brand assets for a broad set of product and PR stakeholders. -
Sr. Product Marketing ManagerYahoo Dec 2013 - Mar 2016Sunnyvale, Ca, UsResponsible for the product strategy and marketing for Yahoo mobile apps with one direct report. -Oversaw the implementation of co-marketing initiatives with Mozilla, managing a joint budget to increase Yahoo Search DAUs and drive Mozilla downloads on and off Yahoo channels.-I rebranded, positioned, and launched Yahoo Aviate (Android) domestically and internationally in 12+ languages. I also grew DAUs by 9x in 14 months through integrated acquisition campaigns.-Improved Yahoo's app rankings by 25% by developing and training Yahoo Marketing on App Store Optimization strategy.-Honored with the 2014 Excellence Award, given to the top 10% of the company based on performance reviews. -
Sr. Product Marketing ManagerLookout Jul 2012 - Nov 2013Boston, Massachusetts, UsCreated and developed a product marketing department for the company, supporting Android, iOS, and Kindle Fire apps and web products, with two direct reports. -
Product Marketing Manager, Firefox DesktopMozilla Corporation May 2008 - Jul 2012San Francisco, Ca, UsI am responsible for developing and executing marketing strategies for Firefox Desktop, including product positioning, messaging, user-acquisition campaigns, funnel optimization, consumer research, inbound strategy, and partner management. -
Pr Intern, Music GroupApple Jan 2007 - Dec 2007Cupertino, California, UsCreated a placement strategy, briefing documents, and coordinated assets to support product launches for the music group, iPod, and iPhone PR teams.
Laura Mesa Skills
Laura Mesa Education Details
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Stanford UniversityReligious Studies -
St. Agnes AcademyHigh School Degree
Frequently Asked Questions about Laura Mesa
What company does Laura Mesa work for?
Laura Mesa works for Merida Strategy & Coaching
What is Laura Mesa's role at the current company?
Laura Mesa's current role is Founder.
What is Laura Mesa's email address?
Laura Mesa's email address is la****@****ook.com
What is Laura Mesa's direct phone number?
Laura Mesa's direct phone number is +128168*****
What schools did Laura Mesa attend?
Laura Mesa attended Stanford University, St. Agnes Academy.
What are some of Laura Mesa's interests?
Laura Mesa has interest in Pilates, Home Improvement, Mozilla, Half Marathons, Reading, United Arab Emirates, Stanford University, Houston, Sports, Eventbrite.
What skills is Laura Mesa known for?
Laura Mesa has skills like Product Marketing, Social Media Marketing, Marketing Communications, Online Marketing, Public Relations, User Experience, Blogging, Marketing Strategy, Strategy, Online Advertising, Mobile Devices, Mobile Applications.
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