✦ Michael Lund ✦ Email & Phone Number

United States

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San Francisco, California, Us

ON is a chatbot platform that builds relationships between organizations and brands with their customer base using unique conversational experiences.✦ Team leadership- Led a small, cross-functional team of product designers, visual designers, and UX researchers across multiple projects.- Responsible for team operations, work processes, individual growth, and maintaining the highest quality of output.✦ Product Development-Advocated for the product vision, growth, and scalability.- Simplified technically complex features into easy-to-understand no-code automation and GenAI/LLM tools.- Built and maintained a robust design system for custom components.- Aligned stakeholders, authored comprehensive documentation, established governance processes, and contributed to product design, website design, and branding.✦ Key Achievements- Created tools that streamlined internal processes, reducing chatbot build time from 4 weeks to 15 minutes.- Conducted research as a living document to identify gaps and opportunities, aligning internal stakeholders and further enhancing internal practices.- Led the company rebrand, including a new logo and supporting assets, positioning ON as a leader in tailored GenAI chatbot experiences and expanding beyond its initial narrow vertical.- Developed a comprehensive Notion hub for note-taking, tracking research and resources, and managing tasks across all projects and systems.

San Francisco, California, Us

Built no-code automation tools leveraging GenAI that enable people to create chatbot conversations and equip them with relational data insights and analysis to seamlessly move between strategic and operational.

San Francisco, California, Us

Working with a variety of clients coming from different industries. Breaking down complex problems through diagramming and research and then using that knowledge to build simple, user-friendly interfaces. Responsibilities include project planning, creating user flow diagrams, designing and iterating on various solutions, presenting the pros and cons of those solutions, collaborating with engineering, accounting for cost and impact, etc.

San Francisco, Ca, Us

SocialChorus (now FirstUp.io) is a workforce communications platform aligning business and employees. The platform allows communicators, from managers to executives, to publish and distribute to various channels, personalized to the employee. Customers include some of the world’s largest global brands including Amazon, Ford, GSK, Hyatt, AB InBev, Dow, Kohler, Cargill, 7-Eleven, and Valero.✦ My role included- My work reached the eyeballs of the highest ranking people at some of the largest companies in the world- I was responsible for the design and experience of the Web app, native iOS/Android app that reached 25M users globally- End-to-end design: from business strategy to ideation, to plan and strategy, testing and validation, and delivery with engineering- I acted as a design team lead, recruited design talent, and defined design principles to guide design- Visual design & UX design- Wireframe and prototype- Design systems- User testing, user interviews, A/B testing, Sentiment (NPS) score, Kano analysis, Data analysis- Product research- Increased engagement by 30%- Increased adoption from 19% to 40%- I was officially recognized by the company for my contributions, leadership, and influence in Q4 2019

Edmond, Ok, Us

GPS tracking company providing access to live vehicle tracking and asset management for local businesses.✦ My role included- Established UX processes- User research: qualitative and quantitative analysis- Interaction and visual design- Built prototypes in an effort to rebrand platform and functionality- Built SVG animations used to delight the user along their journey

Atlanta, Georgia, Us

Was part of a new team in charge of innovating a set of products that would fulfill an experimental direction of a well-established company. I helped build a small team from scratch, creating processes, flows, and development strategies to funnel what would be work progress. Translated business and legal requirements into a scope of work and then turned them into functional products. Built extensive prototypes as much of it rested on multiple layout options. Designed and aided in the production of website architecture, heavily interactive website, shopping cart, and large-scale admin system. Continually improved and refined both processes and products as requirements changed through the development life cycle.✦ My role included- End to end: Ideation to engineering- Design interactive game-like experience for auction bidding- Prototype new concepts- Animations with CSS and JS; Extensively used Greensock

UrbanDealight was a multisided marketplace to find deals on the best experiences in your city.As one of the first employees in the company, I helped shape the customer experience and brand for a product that helped people connect with new experiences around their city.✦ My role included- Worked closely with business analysts to define functionality and grow user base- Wireframes, prototypes, hi-fidelity mockups- Art direction: develop and maintain a brand- Interaction design: UX and UI development- A/B testing with marketing to find language that resonates- Email marketing campaigns- Front end programming

Us

I designed websites and interactive experiences for large sporting events including Outdoor Channel, United States Golf Association, and World Racing Group.

Tulsa, Ok, Us

Design and frontend development of many mid-level business websites. In many cases, this also included integration to a custom CMS, which I helped design and build. Clients ranged from corporate businesses, hospitals, and music festivals.

Tempe, Az, Us

I designed web applications customers used to make websites, storefronts, and other website related products. I also managed the frontend development and was in charge of restructuring frontend architecture and defining new development processes in order to speed production time as well as client side load time.