Laurel is a content marketing boutique partnering with high-performing Start-Ups and Small to Mid-Market B2B companies in Atlanta looking for a strategic, catered, and creative content and design based solutions for Marketing & Sales business goals. For B2B companies looking for creative marketing and design solutions to help accomplish and communicate value to customers, we build custom workflows to assist and act as extra "arms and legs" in tandem with your existing Marketing and Sales efforts, our services include and are not limited to: - Email Campaign Design and Strategy - Marketing Automation Campaigns - Web Design with a focus on proven lead generation principles - Content Editing and Content Marketing Strategy- Content Audits- Video Editing & Animation- Social Networking Services/Strategy - Development and design of Sales Slicks, Sales Decks and internal company documents - Brand Strategy- Blog Management - Ghost Writing - Copy Editing- Content Analytics - Content Research- Marketing Message Strategy

Neuravest, is an emerging financial technology company formed by Erez Katz, a serial entrepreneur and former founder and CEO of Lucena Research Inc.Neuravest develops algorithmic portfolios for investment professionals powered by big-data and AI. Our cloud-based technology enables portfolio managers and investment professionals to  find market opportunities and to reduce risk in their portfolio through quantitative analysis, efficient portfolio allocation, sophisticated hedging , and event based trading.In addition, Neuravest employs its own asset management structure in which it deploys its model portfolios for both in-house and outside capital.

Strategic Creative Lead in Fast Paced Start-Up to Buildout Creative Art DirectionCreative Art Direction:- Serve as Creative Director and Brand Ambassador- Enhance Look and Feel of Website- Create, Update and Maintain Brand Playbook / Guidelines- Leverage Adobe Creative Suit- Responsible for Brand Management and Related Key Initiatives- Create forms and other templates that reinforce brand positioning, tone, look and feel- Work with developers to create HTML emails and landing Pages- Create digital ads and landing pages for Account Based Marketing campaigns- Create forms and campaign charts- Design all digital and print AssetsContent Marketing:- Content Creation Project Planning and Management- Campaign Planning, Management and Execution- Content Ideation and Creation- Blog Strategy, Management and Execution- Management of Content Related Vendors- Collaborate with Team Members to Execute on Content Marketing Strategies- Collaborate with Marketing Automation team- Develop and Manage Content & Webinar CalendarsSocial Media Marketing:- Spearhead Social Media Strategy, Management and Execution- Create and Run LinkedIn Brand Awareness and Lead Gen Campaigns- Marketing Event Theme Planning and Management- Evaluate and Select Venue- Hire and manage event planning agency- Create and Recommend Themes- Design the Customer Experience

Overview:Strategic Marketing Lead and Sales Enablement support focused on launching go-to-marketing strategy for SaaS start-up and build of strategic sales enablement operations. Role served for the purpose of implementation and data analytics while working directly with the executive team for ongoing strategy planning, implementation, and reviewing. • Analytics, refining and implementing new strategies • Graphics development as needed for decks, emails, landing pages, etc.• Writing and editing for websites, emails, inbound strategies• Internal reporting to team• Self-management of time and activities to help the organization meet its sales goalsSpecific Responsibilities:1. Marketing Strategy & Implementation• All digital marketing activities• Collaborate with executive team on strategy and implementation plans• Lead on implementing and/ or coordinating with marketing vendors• Lead on all marketing; PR, branding, lead generation, lead nurturing and sales growth2. Business Development and Sales Enablement• Connect with executive team on strategy and account-based marketing systems• Develop presentations and messaging to support sales efforts and sales staff• Network on online distribution channels to build the brand and develop leads• Participate in strategy development sessions with executive team• Provide training and sales support to existing Partner clients

Interned then was brought on full time. Served in B2B graphic design strategy. Campaign design, creative strategy & problem solving, branding, print collateral, digital collateral, visual space design, web design, visual marketing design. Worked on content strategies and social strategies and implementations.

The Creative Services within the PR an Marketing department at GSU was an agency model studio that met with clients within the university. I worked with a group of amazing designers in charge of meeting university branding objectives and graphic based needs. In addition to my studies at the time, I worked there during the week on various updates to university collateral such as; study abroad brochures, holiday cards, info-graphics, branding and templates for schools within the university, and other various needs within the university. I also worked with digital printers and did proofing for our clients within the university.

Graphic Design Internship that involved branding, web design, logo design, and print design. Was involved with meetings and managing assigned work of clients.

Creative director for the summer. Involved management and production of all visual media communication platforms such as: Wordpress website, visual digital announcements, and visual print announcements.